Pay an extra 1,000 yuan to buy the crystal limited edition. This new phone is definitely a joke...

I've been keeping an eye on this new phone for about half a month. Judging from its appearance, it's probably the most "stylish" compact foldable phone this year.

It was officially released on the 6th, and when the price was announced, I just couldn't hold back my laughter.

The mobile phone market is so competitive, yet there are still "experts" taking an unconventional approach.

Looking at the picture, someone might already know the answer.

Lenovo Motorola has collaborated with Swarovski (a jewelry brand) to launch the world's first jewelry - style compact foldable phone: the moto razr 60 limited edition.

This limited - edition compact foldable phone is said to be inlaid with 35 Swarovski crystals. It must be extremely "eye - catching" when held in hand.

To be honest, it does look very "luxurious". It gives me a feeling of "light luxury and socialite style", which is a compliment.

But what about the price? The whole set, including the phone (12 + 512GB) and the matching moto buds loop wireless earphones (the earphones are not sold separately), has a pre - sale price of 4,999 yuan.

According to the official website, there is a 300 - yuan discount for the first - wave sales. If you get a subsidy quota, the lowest price after the national subsidy can be 4,199 yuan.

For reference, the standard version of the razr 60 (12 + 512GB) is priced at 3,999 yuan (3,499 yuan after the national subsidy).

The configuration remains the same. It's like three months after the initial release, the official redesigned the appearance through a co - branding strategy, paired it with a pair of earphones, and then sold it at a 1,000 - yuan higher price...

Of course, we can also calculate it this way. Similar earphones on the Lenovo official website are priced at about 1,499 yuan.

In this case, considering the 300 - yuan coupon for the first - wave sales on the official website, it's like three months after the phone's release, they changed the appearance and sold it as a set with the earphones, making it 799 yuan cheaper in total.

It depends on how you see it.

I admit it looks good, but if you don't need the earphones, even with the national subsidy, I still think the price of 4,199 yuan is a bit high!

The main problem is that the phone's configuration is a bit awkward:

It has a 3.6 - inch OLED external screen with a resolution of 1056*1066, supporting a peak brightness of 1700 nits and a 90Hz refresh rate;

It can directly run thousands of mainstream apps and support high - frequency operations such as quick notifications and selfie framing;

When unfolded, it has a 6.9 - inch pOLED flexible internal screen with a resolution of 1080*2640 and a 120Hz high - refresh rate;

The imaging system consists of a 50 - megapixel main camera with optical image stabilization + a 13 - megapixel ultra - wide - angle camera, and a 32 - megapixel front - facing camera;

It also supports external - screen preview for convenient selfie composition and provides multiple hover - shooting functions such as DV mode and gesture selfies.

Moreover, it is equipped with a MediaTek Dimensity 7400X processor;

It has a built - in 4500mAh battery, supporting 33W wired fast charging and 15W wireless fast charging.

Other features include: IP48 - level dust and water resistance; stereo dual speakers; support for interactive functions such as AI sharing...

With this configuration, no matter how good the appearance is, won't the price of 4,199 yuan discourage some users?

Of course, if you have plenty of money, just ignore what I said. You can buy it for the fun of it.

Also, isn't this approach a bit too reliant on co - branding and appearance design?

Although this time it's targeting female and trendy user groups, for mobile phones, isn't the core technical configuration the key for the long - term?

Taking the luxury route as a shortcut might make it further away from ordinary consumers.

After all, tech products need to truly serve users' daily lives. From the perspective of rational consumers, isn't it putting the cart before the horse to inlay diamonds on a phone just for a higher price?

This moto razr 60 Swarovski limited edition has indeed entered the niche market of combining technology and luxury goods, and it has gained attention and generated discussions. But let's wait and see how many people are willing to pay for the crystals.

I'm just worried that if this continues, Motorola will lose more of its old fans...

This article is from the WeChat official account "Tech Fox" (ID: kejihutv). Author: Fox Sister. It is published by 36Kr with permission.