The maximum sales volume reached 2.5 million. From the 13 best-selling AI hardware products, I've grasped two key changes.

Catalyzed by AI, since the second half of last year, the term "embodied intelligence" has suddenly gained popularity.

However, in the end, embodied intelligence is still far from the lives of ordinary people. In reality, the truly popular AI hardware is neither the dancing robots nor the multi-modal terminals showing off skills, but rather those small devices that are integrated into the details of life and solve minor problems.

After researching the sales data on Amazon and TikTok platforms, Crow found that the most successful products are actually those that seem unremarkable but precisely meet the needs of essential scenarios:

A Oura smart ring, light as nothing yet capable of tracking a full set of sleep indicators, has quietly sold 2.5 million units, becoming the hidden champion in the health monitoring field; A Plaud recording card, when attached to a mobile phone, can perform real-time transcription and summarization. It has an annual revenue exceeding $100 million, completely changing the way of taking meeting notes.

These products share a common feature: they don't strive for all-round capabilities but only aim to be just sufficient.

They focus on a single scenario, refine the AI model and interaction details to the extreme - as a result, users are willing to stay and pay.

More importantly, the monetization logic of AI hardware is also being rewritten:

Selling devices is just the starting point, and subscription services will be the major source of revenue in the future. Some even give away the hardware for free and rely on long-term AI services to recoup costs.

Therefore, Crow has compiled a list of the 13 best-selling AI hardware products on Amazon, presenting a more realistic and down-to-earth AI battlefield.

01

6 Blockbusters Redefining the Value Logic of "Terminal Devices"

From sleep rings to recording cards, from AI pendants to robot toys, the new generation of smart devices are no longer just "recording tools" but AI companions with perception, generation, and interaction capabilities. Their common feature is that the hardware serves as an entry point, while AI is the soul.

The following best-selling products are representative examples of "AI-era terminals":

1) Oura Ring Gen 4 Horizon: A Personal Health Coach on Your Wrist

Price: Starting from $299 + $5.99 per month for cloud services

Achievements: Launched in October 2024, with cumulative shipments exceeding 2.5 million. It has ranked first in the sales of high-end smart rings in North America for two consecutive quarters and is among the top 5 in the health category on the App Store.

AI Highlights:

① Multi-modal fusion: Modeling by integrating blood oxygen, skin temperature, and heart rate variability, it can provide a complete sleep score in just 30 seconds.

② Ask Oura: Supports natural language Q&A. Users can ask questions like "Why did I sleep poorly last night?" The AI will provide personalized explanations and suggestions (such as delaying caffeine intake by 3 hours) based on the user's physiological data of the day.

2) Plaud Note X1: Recording Card

Price: $129

Achievements: Launched in December 2024, over 300,000 units have been delivered. It has an annualized revenue of $100 million and has achieved a 10-fold growth for two consecutive years. It ranked first in the pre - sale of new global smart hardware products, first in the monthly single - product sales on the TikTok Shop US site, and first in the category on the Amazon US site.

AI Highlights:

① Real - time transcription with GPT - 4o and one - click summarization. A 60 - minute voice recording can be instantly transformed into a "mind map".

② Supports speaker separation for up to 8 people and automatically labels names.

③ Allows users to customize the word count for summaries and generates different condensed versions of 100/300/500 words.

3) Rewind Pendant: An AI Necklace, Not Just for Fashion but a Memory Extension

Price: $59 + $20 per month for cloud services

Achievements: Pre - sales started at the end of 2023. The number of people on the waitlist on the official website exceeded 300,000. The official said that staggered deliveries will continue until the end of 2025, and the final retail sales volume has not been announced.

AI Highlights:

① Instant recording indexing with the local Whisper model and condensing 24 - hour recordings into 5 "memory cards" using the cloud - based large - model.

② Time - Travel function: Say "last Thursday", and it can replay the key voice segments of that day.

4) Haivivi Bubble Pal: An Off - line AI Storytelling Machine for Children

Price: $59

Achievements: Launched in August 2024, the total sales volume has reached 250,000 units (50,000 units overseas), and the total sales revenue has exceeded $100 million.

AI Highlights:

① Locally deploys an off - line 7B large - model and can generate personalized fairy tales within 2 seconds.

② Has strong voice emotion recognition ability and can adjust the plot of the story according to the child's tone.

5) Tesla Optimus 6m²: A Programmable Robot Toy

Price: $40 (at the initial launch)

Achievements: Launched in November 2024, the first batch of 100,000 sets were sold out within 48 hours. The peak premium on the secondary market eBay reached 32 times, and it still maintained a 3 - 5 times premium range in June this year.

AI Highlights:

① Imitation learning: After one demonstration by the user, the 20 joints can precisely reproduce the action within 5 seconds.

② Comes with over 200 preset actions and can be directly controlled by voice commands such as "do push - ups", "salute", and "transform".

③ Supports graphical programming (Blockly) and Python API, serving as an entry point for programming enlightenment.

6) Rabbit R1: An AI Auxiliary Device, from Answering Questions to Taking Actions

Price: $199

Achievements: Launched in June 2025, with sales exceeding 100,000 units. It ranked second on the Amazon Launchpad AI device list and the related TikTok topics have been viewed 360 million times.

AI Highlights:

① Positioned as an "AI auxiliary device" with independent 4G + eSIM. It can call a taxi by voice even without a mobile phone.

② The behavior learning model records the user's operation path. After three demonstrations, it can automatically order from Starbucks for the user.

③ The "Rabbit Eye" can visually recognize over 5,000 products and directly voice - broadcast the lowest price during supermarket price comparison.

02

Digital AI Upgrade: From "Wearable" to "Decision - Making"

The common feature of these products is that they truly integrate AI into essential scenarios. They are no longer just data collection tools but have a closed - loop ability of "perception - decision - execution" and can actively save users' mental effort, physical effort, and decision - making.

They don't reconstruct the terminal form like Rabbit or Oura, but in daily use, they quietly complete the penetration of AI and scenario switching.

This change is mainly reflected in three aspects:

1. From perception to decision - making: Devices no longer just record data but make personalized suggestions based on the data. Whoop and Bee Pioneer are typical examples - the AI offers suggestions before the user even asks.

2. From data devices to behavior assistants: Ray - Ban Meta is no longer just a wearable camera but an interaction entry that "understands what you see" and has preliminary execution capabilities.

3. From functional products to content products: Amazon Fire tablets are not only for web browsing but can automatically expand text, summarize, and generate images. Empowered by AI, content capabilities have become a new selling point.

These seemingly ordinary devices are transforming AI from a showy tool into a silent but hard - working life assistant in a "seamless replacement" way.

The following best - selling products are representative examples of "AI in daily life":

1) Whoop 4.0: An AI Fitness Coach on Your Wrist

Price: $30 per month or $239 per year. The hardware is given away with the subscription, and users need to subscribe for 12 months.

Achievements: The estimated annual revenue of the WHOOP company in 2025 is $750 million, accounting for about 15% of the global wearable fitness market share.

AI Highlights:

① The AI model generates daily comprehensive suggestions on "load - recovery - sleep" and predicts the optimal training intensity.

② When the HRV (heart rate variability) decreases for three consecutive days, it automatically generates a personalized "health plan" and "injury warning".

2) Bee Pioneer AI: An AI Bracelet Transformed into a Meeting Assistant

Price: $49.99 + $9.99 per month for AI subscription

Achievements: Launched in April 2025, it ranked among the top 3 on the Amazon AI bracelet list. The number of people on the waiting list before the official release exceeded 300,000.

AI Highlights:

① An environmental noise reduction algorithm can identify human voices within 5 meters.

② It can pick up sounds all day long. GPT - 4o can organize meeting records, generate personal summaries, and support 40 languages.

3) Ray - Ban Meta: A Pair of Smart Glasses That "Understand the World"

Price: Starting from $299

Achievements: More than 2 million units have been sold. The sales revenue in the first half of 2025 tripled. It ranked first on the North American wearable list and the related TikTok topics have been viewed over 400 million times.

AI Highlights:

① "Look & Ask" visual photo - based Q&A, which can recognize images and describe scenes.

② Real - time translation subtitles with GPT - 4o are directly projected on the lenses, supporting offline language packs.

4) EUHOMY AI Translation Headphones: Understand the World for $10