Upgrade of spatial aesthetics gives rise to emotional consumption in home furnishings | Brand List of Shiyan Consumption Index Vol. 58

During this monitoring period, Bull, Lin's Home Furnishing, and Sleepace ranked in the top three of the comprehensive popularity list with comprehensive popularity scores of 1.79, 1.67, and 1.56 respectively.

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Scene technology reconstructs the living experience, and "senseless quality" gives birth to a closed - loop of trust in smart home

From the perspective of brand distribution, leading smart technology brands represented by Hejiajia, Kaadas, Desman, and Toshiba reconstruct the living experience through scene - based technology and accurately capture users' core demand for "senseless quality". Hejiajia solves the pain points of water temperature fluctuation and insufficient flushing force with AI intelligent guiding cruise cleaning and constant - flow valve constant - temperature technology. Coupled with the scene - based marketing of the "mobile full - bathroom experience space", it transforms the technical reliability into trust value that users can perceive. Its long - term warranty and flash installation service further extend the technical advantages to the after - sales dimension and establish a "zero - intervention" quality closed - loop.

Kaadas and Desman focus on the home security scene and match the dual rigid needs of young families for convenience and safety with "keyless" technology. Kaadas enhances the efficiency of identity authentication through high - precision face recognition, and Desman eliminates the risk of human operation with a fully automatic locking anti - error design. Supplemented by Type - C emergency power supply to handle sudden power outage scenarios, the two achieve the unity of anti - theft and usability through technical segmentation. Toshiba takes advantage of the pain points of spring climate and meets regional needs with a dual - circulation fresh air system. Southern users rely on its efficient mildew - proof and dehumidification functions, while northern users demand the sand and dust purification function. Its low - energy - consumption operation characteristic upgrades healthy air from a "functional option" to a "long - term rigid need".

The common feature of the above brands is that they use hardcore technology to solve high - frequency living pain points and convert technical parameters into user experience language through scene verification, such as Hejiajia's plateau test, Desman's power outage simulation, and Toshiba's regional adaptation. Finally, in the homogeneous competition of "intelligence", they redefine the technical value benchmark with "senseless reliability".

The awakening of space aesthetics gives birth to emotional consumption in home furnishings, and cross - border design reconstructs new scenarios for home decoration experience

With the upgrading of home decoration aesthetics, home furnishing and home decoration brands use emotional value as the engine and break through the circle with fashionable design. Arrow Bathroom subverts the traditional bathroom scene with its "mignonette style" series, transforming products such as blue - and - white porcelain glazed bathroom cabinets into a "second living room" with both anti - fouling performance and national - trend aesthetics, accurately responding to young users' needs for photo - taking check - ins and delicate sense of ritual. Its brand friendship endorsement by fashion star Zheng Xiyi and grass - planting on Xiaohongshu further convert technical parameters into emotional associations of "self - pleasure" and "worthiness", upgrading the bathroom from a cleaning space to an emotional container of the "high - light atmosphere supermodel style". Lifehome Decoration takes advantage of the "National Home - Loving Festival" IP and solves the boring pain points in the home decoration process through local social activities such as beer and lobster festivals and sachet DIY, transforming consumption behavior into an emotional interaction ritual. Coupled with the wide - area exposure on the large screens at high - speed railway stations, it extends the "home - loving" culture from offline experience to public areas, forming a closed - loop link of "cultural identity → immediate pleasure → consumption conversion".

Explanation of the list

The Siyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Siyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Siyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, maternal and infant products, home furnishings and home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

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Disclaimer

This list is exclusively compiled by Siyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of Siyan's large - scale consumption platform under SMZDM. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations caused by the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to SMZDM Group and Siyan Index. It shall not be reproduced or distributed without permission. SMZDM Group and Siyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.