King Koil: Defining a New Era of AI Intelligent Spine-Protecting Sleep with Spine Protection and Intelligence

KingKoil clearly indicates the core directions for the future development of the industry, namely, intelligentization, precision, and scenario-based development.

Editor's note: This article is from 77 Degrees. The author is Shio. 36Kr has reprinted it with permission.

Two thousand years ago, "Huangdi Neijing" warned that "living without a regular schedule will lead to decline before the age of fifty." Today, a study in "Nature" points out that long-term insomnia is closely associated with nearly 90 chronic diseases. This health proposition that has spanned ancient and modern times is bursting with subversive commercial value in the era of algorithms - whoever can decode the sleep code will hold the key to the health economy.

On July 26, the high-end bedding brand KINGKOIL successfully held a product launch event for its new intelligent products, "The New Era of AI Intelligent Spine Care". At the event, KINGKOIL officially unveiled its latest masterpiece, the Yuezhi Intelligent Bed, marking a new chapter in the brand's history - officially entering the AI Intelligent Spine Care 2.0 era. During the event, KINGKOIL also joined hands with Wu Yanni, a famous Chinese female hurdler and the national record holder in the women's 60m hurdles, to launch the "Together with 'Ni'" Guinness World Records™ challenge event, aiming to raise public awareness of the importance of spinal health and high-quality sleep and enhance self-care awareness.

KINGKOIL's move is far from a regular new product launch; it is a brand action with strategic considerations. Internally, it further consolidates KINGKOIL's core value positioning of "good sleep with spine care" and gives a strong start to the new product. Externally, it plays the role of an industry educator, consolidating its authoritative image in the professional healthy sleep field and leading the trend of healthy consumption upgrading.

From an industry perspective, KINGKOIL has broken the traditional marketing path of the furniture and bedding industry, providing a reference sample for the high-end consumer goods field on how to effectively achieve brand exposure and value transmission. The launch of the Yuezhi Intelligent Bed not only precisely meets consumers' advanced needs for healthy sleep but also drives industry innovation and promotes the competition core of the intelligent sleep track to upgrade towards the direction of "technology + health".

Celebrity-led Record-breaking

Triggering Public Health Concerns

When a marketing event becomes both a three-dimensional display of product strength and a perfect closed-loop of brand trust, its value far exceeds the event itself.

Recently, KINGKOIL demonstrated its determination and strength in the "healthy spine care" field to the industry through a "Yueji Challenge" that spanned geographical limits. The event innovatively combined the concept of yoga spine stretching and intelligent spine care. Led by the national health idol Wu Yanni, 300 participants from three locations and 25 cities responded, successfully challenging the Guinness World Records™ title for "the most people doing the Cobra Pose yoga simultaneously online and offline". This move not only created an industry event but also was a highly influential public health advocacy.

As the initiator of the event, Wu Yanni's identity as a national-level athlete is highly symbolic - the spinal pressure she has endured from long-term high-intensity training is highly consistent with the common spinal strain caused by long-term sitting among urban people, highlighting the urgent need for "precise support". This cross-border resonance effectively broke through the circle barriers and pushed KINGKOIL's "healthy spine care" concept into the public view and industry focus.

The selection of the Shimao Deep Pit Hotel and Songzan Laigu Mountain Lodge as the main and sub-venues intuitively demonstrates KINGKOIL's core position in the high-end hotel supply chain. Currently, KINGKOIL serves more than 1,800 high-end hotels in China. This extensive hotel cooperation network is not only a strong endorsement of product quality but also a silent accumulation of brand potential, endowing the event with a natural aura of authority. In addition, the altitude difference of up to 4,288 meters between the main and sub-venues created a highly challenging natural experimental field. The fact that both venues fully selected KINGKOIL mattresses also strongly proves the product's adaptability and universality to different environments, consolidating its voice in the professional spine care field.

It can be said that KINGKOIL's "Yueji Challenge" is a forward-looking model of health marketing. It integrates high-end endorsements, celebrity effects, scene demonstrations, and user participation, building a solid brand trust chain and efficiently achieving multiple goals of product value transmission, brand asset accumulation, social responsibility fulfillment, and industry influence enhancement.

This marks a new stage in the marketing of home furnishings and even consumer goods: Consumers not only need products to be "good" but also need to see and experience their value firsthand and establish deep trust. KINGKOIL's "Yueji Challenge" is an accurate response to this trend, providing a highly referenceable practical sample for the industry.

Grand Launch of the Yuezhi Intelligent Bed

Powerfully Initiating the Spine Care 2.0 Era

After the challenge, all participants experienced the "stretching and lulling to sleep" function of the KINGKOIL Yuezhi Intelligent Bed, personally feeling the professional-level comfort brought by cutting-edge sleep technology. This immersive session intuitively presented the synergistic value of "exercise for spine care" and "sleep for spine care" and magnified the core advantages of the new product through a scenario design of "high demand and strong contrast", laying the foundation for subsequent market promotion.

Research reveals that three problems - difficulty falling asleep, short deep sleep time, and fatigue after waking up - are plaguing the sleep quality of the entire population, highlighting the complexity and refinement of user needs and calling for in-depth innovation in industry solutions.

The launch of the KINGKOIL Yuezhi Intelligent Bed is a forward-looking solution to the challenge of upgrading the sleep quality of the entire population. The product features "full-time spine care", dividing into four sub-scenarios of spine care: entertainment, pre-sleep, deep sleep, and post-sleep, and deeply integrating various intelligent life scenario applications to build a "technology + health" composite experience ecosystem, achieving all-weather and multi-dimensional coverage of spine care functions and upgrading spine care to an all-round and dynamic healthy lifestyle.

KINGKOIL has forward-lookingly integrated the concept of "embodied intelligence" into the mattress. The Yuezhi Intelligent Bed is equipped with the AI Dream Intelligent Engine independently developed by the A-mate Group, which can make scientific adjustments based on human body data, dynamically match changes in users' body shapes and sleeping postures, ensure that the spine is always in an ideal natural physiological curve, and effectively relieve body pressure, thereby systematically improving sleep quality and recovery effects.

The deeper significance of this innovative breakthrough is that it completely subverts the traditional bedding's inherent model of "static adaptation", achieving an essential leap from "passive support" to "active spine care" and precisely meeting consumers' urgent needs for personalized and customized healthy support.

The birth of the Yuezhi Intelligent Bed is a model of the deep integration of intelligent technology and spine care technology. It is not only a major iteration of KINGKOIL's product matrix but also a key definition of the brand's "human-centered" future of intelligent sleep. It marks that KINGKOIL has officially led the industry into the "Spine Care 2.0 Era".

For the healthy sleep industry, the Yuezhi Intelligent Bed clearly indicates the core direction of the industry's future development - intelligence, precision, and scenarization. Its successful practice strongly proves that data-driven, active service, and scenario integration will become the core competitiveness and value standard of the next-generation healthy sleep solutions, providing a highly referenceable model for the upgrading of the entire industry.

Anchoring the Core of Spine Care

Leading the Healthy Sleep Revolution

Spinal health, as an important issue in national health, is profoundly reshaping the competition pattern and development path of the sleep industry.

A high-quality mattress with scientific design is the key to protecting spinal health. As early as 1967, KINGKOIL joined hands with international chiropractic experts to develop mattress solutions with better spine care benefits. Adhering to the bed-making concept of "precise support and gentle response", in 1969, KINGKOIL launched its first spine care mattress, officially kicking off the Spine Care 1.0 era.

Facing the global wave of sleep intelligence, KINGKOIL once again demonstrated its keen insight. In 2010, KINGKOIL USA was the first in the industry to integrate intelligent technology into sleep products, launching the SleepID intelligent bed selection system. Through continuous iteration, upgrading, and technological deepening, KINGKOIL has firmly established its position as a global leader in intelligent sleep technology.

Since entering the Chinese market, KINGKOIL has continuously observed and responded to the sleep needs of local consumers, promoting the popularization of the concept of healthy sleep and advanced products. In 2022, the brand was honored as the exclusive sleep solution provider for the TEAMCHINA national team, which not only verified its outstanding strength but also popularized professional spine care technology, effectively improving the industry's technical standards and sleep guarantee level. In 2024, KINGKOIL carried out scientific research cooperation with the Sports Medicine Research Institute of the General Administration of Sport of China, optimizing the spine care solution based on the characteristics of the Chinese people's spines, marking an important breakthrough in the in-depth localization process of intelligent sleep technology.

As a pioneer in spine care mattresses, KINGKOIL deeply understands that a healthy and comfortable deep sleep experience is always the unchanging "true need" of users. To continuously fulfill this value commitment, KINGKOIL has gone beyond single-product innovation and is committed to systematically building its core competitiveness in the field of spine care health.

The newly launched Yuezhi Intelligent Bed is not simply a superposition of technologies but KINGKOIL's reconstruction of the essence of intelligent technology with the concept of "Spine Care 2.0". Based on spinal science and driven by intelligent technology, it guides technological innovation back to the origin of ergonomics, constructing a solution that truly serves deep sleep health.