As Chinese brands expand overseas, how can they identify certainties amidst uncertainties? Here come the super inspiring quotes from the guests at the 2025 Overseas Expansion Conference!

On July 25, 2025, the 2025 Overseas Expansion Conference was successfully held in Qiantang, Zhejiang. The theme of this year's conference is "From 'Ingenuity' to the 'World'". It specially set up a main venue and a sub - venue for the "Investing in BRICS" - Country - to - Country Cooperation Matching Meeting. The main venue focused on two core topics: "Certainty in Uncertainty" and "Doing Business Globally", covering popular overseas expansion fields such as consumption, technology, e - commerce, finance, and new energy. It gathered experts, scholars, brand executives, and industry pioneers in the overseas expansion field. They explored the "certain" aspects in the overseas expansion journey from five dimensions, including insights into overseas expansion trends, analysis of regional policies and regulations, practical implementation of brand overseas expansion, innovation of cultural cognition, and exploration of innovative models, aiming to help more Chinese enterprises "go global" and "integrate into the local market".

As the host location of the conference, Zhejiang Province and Qiantang District provided strong support for enterprises' overseas expansion. Hu Zhenfang, a member of the Party Leadership Group and the Deputy Director of the Department of Commerce of Zhejiang Province, said in his speech that they would build an overseas service system and deepen BRICS cooperation to provide a solid backing for enterprises' overseas expansion.

Feng Dagang, the CEO of 36Kr, remarked from an industry perspective that two years ago, the narrative of Chinese enterprises' overseas expansion was mainly about how to sell products overseas. However, today, when talking about overseas expansion, many enterprises have started to re - define industry standards with technology, and Chinese cultural IPs have also gained a large number of overseas fans. It can be said that Chinese enterprises are making a leap from "Made in China" to "Created in China" and then to "Believed in China".

Brand overseas expansion has entered a deep - water zone. How can we anchor the "certainty" in uncertainty? How can we truly "integrate into the local market" after "going global"? Let's revisit the wonderful insights of the conference guests -