Top 15 Pet Supplies Brands: Rising Sophisticated Health Demands | World Research Consumer Index Brand List Vol. 55

During this monitoring period, pet brands MeowFun, Lansy, and Royal Canin ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.85, 1.81, and 1.75 respectively.

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The functional main food track explodes under the trend of refined feeding, and brands harvest trust - based consumption through high - end layout

From the perspective of brand distribution, under the consumption trend of "refined feeding", pet owners are becoming more and more strict in choosing pet main food. Therefore, domestic pet brands are constantly making high - end breakthroughs, while emerging brands are seizing the incremental opportunities in niche markets. MeowFun, which has been deeply involved in the pet industry for 20 years, has been recognized by consumers with its high - end BARF/freeze - dried series. It has heavily invested in live - streaming e - commerce on the Douyin platform. Meanwhile, this month it carried out event marketing with the gimmick of concert tickets of its brand ambassador Nicholas Tse, and achieved the first place in search popularity.

Emerging brands like KareSe, on the other hand, face the "trust issue" of pet owners through "R & D innovation" to achieve high - end breakthroughs. At the 2025 KINNO Asia - Pacific International Pet Exhibition, KareSe launched its Golden Claw series of baked cat food. With the innovative form of fully disclosing 74 nutritional indicators and the hardcore data of 83% fresh meat input ratio and 45% crude protein content, it refreshed the technical standards of domestic high - end pet food. In addition, as a cat food brand that has emerged in recent years, Solid Gold focuses on the three major needs of pet intestinal health, skin and coat health, and immune health, and constructs a product matrix of "high - quality main food + nutritional products".

In the snack track, there is a significant differentiation between cat and dog consumption: the demand for cat snacks is stronger, and dairy products and air - dried meat strips dominate the hot - sale list (such as Honest Kitchen's goat milk sticks and Pure & Natural's air - dried duck meat). Among dog snacks, functional biscuits and freeze - dried foods are growing rapidly (such as NetEase Yanxuan's freeze - dried snack buckets).

Brands focus on the refined health needs of pets through rapid ingredient iteration and category form innovation

From the perspective of niche categories, brands are opening up differentiated tracks in the increasingly competitive market by focusing on refined health needs. Pet nutritional products are evolving from vague "health supplements" to precise "health intervention solutions".

Among them, NetEase Yanxuan quickly entered the basic nutritional product market by relying on its platform advantages, with obvious cost - performance advantages. By combining nutritional functions with pet snacks, it launched biscuits with mint ingredients to freshen breath and cat strips with taurine to protect pet eyesight. It also laid out nutritional products such as fish oil and hairball remedies. In addition, Vetwish ranked 13th in this list. Its all - scenario health matrix covers niche needs such as oral, hair, joint, gastrointestinal, hairball removal, and even emotional regulation. This month, it promoted a freeze - dried product called Deep - Sea Hair - Beautifying Pop Bag paired with hair - beautifying deep - sea fish oil, claiming to achieve a shiny "satin coat" in 21 days, emphasizing its differential competitiveness.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Heatwave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by independent third - party audit institutions, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.