Can you believe it? Jia Yueting's new cars have sold over ten thousand units.

This year's automotive market is full of too many variables. In the competition among enterprises, survival has even become the top priority. Generally speaking, with a large number of speculators halting operations or being eliminated by the market, the overall pattern of the Chinese automotive market is still settled. It's mainly BYD, Geely, Great Wall, and Chery, along with "NIO, XPENG, Li Auto, and Leapmotor" jointly exploring the market.

Surprisingly, the "restless" characteristic of the Chinese automotive market seems to be predestined. Just when you think there are only a few players, interesting things always appear out of the blue.

This week, it was reported that according to a white paper sent by the new WM Motor to its suppliers, Shenzhen Xiangfei Automobile Sales Company, the investor of the new WM Motor, disclosed WM's resumption of production plan and future development. It plans to break the ice through strategies such as car replacement for old customers, procurement by ride - hailing companies, and going global. Meanwhile, Xiangfei Company also stated that the new WM Motor has received support from local governments. Based on the current situation, the new WM Motor has also set a new schedule.

In September 2025, it will resume the production of EX5 and E.5 models, aiming to ensure an annual production and sales volume of 10,000 units and strive for 20,000 units. At the same time, it will break into the overseas market, set up a KD factory in Thailand, and explore the Southeast Asian and Middle - Eastern markets. In 2026, it plans to reach a production volume of 100,000 units. From 2027 to 2028, it aims to increase the annual sales volume from 250,000 units to 400,000 units. Meanwhile, it will mass - produce high - level assisted - driving models, empower the entire R & D, production, and marketing chain with AI, and start preparations for an IPO during this period. Starting from 2029, the new WM Motor plans to challenge an annual production volume of 1 million units and a revenue of 120 billion yuan in 2030, build a smart mobility ecosystem, and become a new industry benchmark.

After all these talks, as one of the first new - energy vehicle startups to fail, we don't even need to ask if WM Motor still has a chance to revive. Just looking at this schedule, it seems like "a toad yawning - what a big mouth".

Everyone knows how fierce the current market situation is. Not to mention whether there is still room in the Chinese automotive market for such an enterprise to survive. Even for leading Chinese enterprises, integration is the most practical thing to do at present.

On July 15, Geely Holding Group announced that its subsidiary, Geely Automobile Holdings Limited, officially signed a merger agreement with Zeekr Intelligent Technology Co., Ltd. Geely Automobile will acquire all the remaining shares of Zeekr that it does not already own. Zeekr's shareholders can choose to receive cash or exchange for Geely Automobile shares as consideration.

Previously, Li Shufu, the chairman of Geely Holding Group, said, "Facing fierce market competition and an increasingly complex economic environment, we will assess the situation and, in line with the spirit of the 'Taizhou Declaration', continue to promote the integration of the automotive business, return to a unified Geely, integrate technological advantages, improve innovation and profitability, continuously create long - term value, and build a globally leading intelligent electric vehicle group. At the same time, we will still maintain close communication and cooperation with the US and international capital markets."

Therefore, this move can be regarded as a crucial step for Geely Holding Group to implement the spirit of the "Taizhou Declaration" and promote the strategy of returning to "a unified Geely".

Why is the competition in the domestic market so fierce? It's hard to give a detailed answer. However, the topics related to integration and reform of Chinese automakers have occupied the focus of public opinion in the past six months, which can prove something from the side. Moreover, not only Chinese automakers, but also foreign automakers are having a hard time.

Previously, Jaguar launched a low - price version of its main - selling model XEL in the domestic market. It announced that from now until September 30, the limited - time price of the 90th - anniversary limited - edition XEL starts at 159,800 yuan, which is 174,800 yuan lower than its guiding price of 334,600 yuan. The price cut is really astonishing.

Later, Honda released a preview image of its new all - electric small car, the Honda N - ONE e:, overseas. The new car can be regarded as the mass - produced version of the Super EV Concept and is expected to make its debut at the Munich Auto Show in September this year.

However, compared with these relatively "restrained" operations, there is a foreign automaker that has really opened everyone's eyes in this cut - throat environment.

On July 17, Jia Yueting's Faraday Future ("FF") announced that the company had signed a financing agreement of approximately $105 million. After the financing is in place, FF is expected to have sufficient funds to launch its new model, the FX Super One, and plans to use these funds to accelerate the development and delivery of products under the FF and FX brands and AI - related technologies, and speed up the production and delivery of the FX Super One.

The next day, Jia Yueting really launched the so - called First Class EAI - MPV, the FX Super One, as well as the Super EAI F.A.C.E. (Front AI Communication Ecosystem) and the FF EAI Embodied Intelligence 6×4 technical architecture in Los Angeles, and officially started accepting reservations from C - end users. Even more surprisingly, by the end of the press conference, FF actually claimed that the new car had received 10,034 orders.

This is really outrageous. Everyone in the industry knows what Jia Yueting and his FF have been doing in the past 10 years. Saying that FF is making cars now is almost an insult to the entire automotive industry. From the FF91 to this MPV, it's like rubbing the intelligence of onlookers on the ground.

Buying two Chinese - made WEY Lanshan MPVs, removing the grille, and installing a TV, and then claiming it as a new product of their own. Even in the era five years ago when new - energy vehicle startups were flooding the market, this would have been a clumsy and absurd operation. Not to mention in this era when technological innovations are emerging in droves, such a speechless attitude towards new - car R & D can't stand scrutiny at all.

Mr. Jia, when will you stop with this car - making business? In the Chinese market, after wave after wave of new - energy vehicle startups have failed, only "NIO, XPENG, Li Auto, and Leapmotor" are left. In comparison, FF, which has hardly delivered any cars but still exists, is really a mystery. If possible, we hope that the Chinese Internet can completely block information about FF so that such annoying things won't pollute our eyes.

This article is from the WeChat official account "Automotive Commune" (ID: iAUTO2010), written by Cao Jiadong, and is published by 36Kr with permission.