Product List of the Footwear, Apparel and Accessories Industry: The Rise of the Men's Sunscreen Market | World Research Consumer Index Product List Vol. 52

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During this monitoring period, Bananain's loose sun-protective clothing, Crocs' thick-soled cloud clogs, and SIINSIIN's ice-skin sun-protective clothing ranked top three on the list with comprehensive popularity indexes of 1.79, 1.75, and 1.67 respectively.

Increasing UV intensity catalyzes the all-round sun protection necessity, and the rise of the male sun protection market drives hot sales

Judging from the product distribution, multiple sun protection-related products made it onto the list. In April, the sun protection market reshaped the industry standards with "technological equality" and "all-round scenario adaptability", meeting the advanced outdoor protection needs of the general public through material iteration and parameter transparency.

The sudden increase in UV intensity has catalyzed the all-scenario necessity for sun protection. The explosion of the male market confirms the blurring of gender boundaries - Bananain's men's sun protection jacket uses high-elastic and scratch-resistant fabric suitable for professional scenarios such as fishing, solving the compatibility contradiction between traditional sun protection clothing and outdoor sports.

Technological iteration has also deepened the revolution in wearing experience: SINSIN's ice-skin sun protection clothing innovatively uses the "wave-shaped raw yarn reflection structure" to block UV rays, and adds ectoine at the skin care product level to achieve the integration of sun protection and repair, upgrading wearing protection to skin health management; Bananain's 502UV Pro combines full-band coverage with breathable mesh under the armpits to specifically solve the problem of stuffiness. Bananain's mask-style sun protection mask, with its "split neck protection + ice silk material" dual breakthroughs, combines full neck protection with a light wearing feeling, and verifies the market explosive power of "high-value protection" through tens of thousands of outfit notes on Xiaohongshu.

The core of industry competition has shifted from the basic UPF value to "technological verifiability". Leading brands have rebuilt consumer trust through authoritative test data and ingredient visualization, promoting the sun protection category to evolve from basic functional equipment to a carrier of outdoor lifestyle aesthetics, achieving a double breakthrough in technological hard power and experiential soft value.

The comfort revolution drives the reconstruction of clothing, and mechanical design and minimalist structure achieve "zero physical burden"

From the perspective of sub-categories, the comfort revolution is reconstructing the value logic of daily clothing products with "precise wearing experience", achieving seamless adaptation to fragmented scenarios through material innovation and ergonomic design.

Bananain's Silver Skin 301Pro men's underwear uses a regional weaving process. The pure cotton breathable layer in the crotch solves the problem of stuffiness and humidity, and the high-elastic modal on the waist side provides a zero-pressure binding feeling, precisely meeting the health needs of people who sit for long periods; Crocs' clogs break through with the "arch-curve thick sole" technology, integrating the heightening requirement with the shock-absorbing function, and strengthening the "stepping-on-shit feeling" perception through the name "cloud", and the topic of "commuting god shoes" with hundreds of millions of views on Xiaohongshu confirms its penetration in different scenarios; Songmont's Hobo soft bag uses the one-piece molding process of vegetable-tanned cowhide to achieve an ultra-light weight, extending the concept of "burden reduction" from physical load to mental relaxation.

The three products jointly verify the new consumption rules for shoes, clothing, and accessories: Comfort experience has evolved from a basic need to a precise technological issue - Bananain optimizes local wearing experience through anatomical zoning design, Crocs reconstructs the comfort standard of shoes through biomechanical simulation, and Songmont eliminates daily burdens with a minimalist structure. The essence is to take "zero physical burden" as the ultimate goal, deeply integrate material technologies such as "silver skin antibacterial fiber/ultra-light cowhide" with scenario insights such as "sitting in the office for a long time/commuting on foot/shuttling in the city", making the products truly blend into the background of life and achieving a value leap from functional products to invisible companions.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", and other main lists, as well as extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, shoes, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.