Top 15 Footwear, Apparel and Accessories Brands: Technology Ushering in a Revolution in Underwear Materials | World Research Consumer Index Brand List Vol. 52

During this monitoring period, Jeanswest, Ubras, and Youkeshu ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.84, 1.77, and 1.76 respectively.

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The popularization of underwear material technology solves obvious pain points, and scenario values redefine lifestyles

Judging from the brand distribution, emerging underwear brands are reconstructing the consumption logic of spring with the "dual helix of technology and scenario", meeting both functional and spiritual needs through material revolution and precise scenario segmentation.

The change of seasons activates the outdoor light - exercise scenario. Ubras seizes the opportunity to promote its ultra - thin "Air - feeling seamless series". With its patent technology of size - free 2.0, it achieves "zero - trace matching for spring clothing", transforming the pain points of commuting outfits into technological breakthroughs. Bananain upgrades its fourth - generation "Cool - skin sun - protection jacket", integrating cool - feeling fibers and UPF50+ sun - protection technology, breaking the boundaries of traditional underwear and realizing the function integration of sun - protection during commuting and breathability during outings with one piece of clothing. Youkeshu deepens its differentiation with the ESG strategy, implanting the values of health and environmental protection into the product genes to accurately reach the green - consumption group.

The three major brands are simultaneously promoting the upgrading of values: Ubras reconstructs women's self - indulgent consumption with the concept of "unrestrained workplace", Youkeshu binds the identity of sustainable communities with the concept of environmental protection, and Bananain conveys the concept of "physical - sensation freedom" through multi - scenario solutions.

The industry trend shows that the competition among emerging underwear brands has advanced from basic comfort to a two - track war of "popularization of technology + value labeling". It is necessary not only to solve obvious pain points through material innovation such as "ultra - thin fabric/cool - feeling sun - protection", but also to build an emotional moat through precise scenario segmentation such as "commuting/outings/yoga" and value resonance such as "environmental protection/self - indulgence", promoting the transformation of underwear from functional single products to symbols of lifestyle.

Brands break category boundaries with classic IPs and functional technology, and the micro - travel scenario reconstructs outdoor aesthetics

From the perspective of sub - categories, traditional clothing brands leverage the existing market with the nostalgia economy, reconstructing consumption value with "the revival of classic IPs in scenarios + functional breakthroughs".

Metersbonwe reproduces the co - branded styles with "Meteor Garden", awakening the millennium nostalgia through the implantation of short dramas on Douyin, transforming film and television symbols into wearable emotional carriers and driving a surge in sales. Septwolves breaks the boundaries of business men's clothing and launches graphene antibacterial shirts, using health - protection technology to solve the physical - sensation anxiety caused by the temperature difference in spring. Youngor enters the outdoor business track with hemp - fiber suits, using anti - wrinkle and breathable technology to bridge the gap between formal and casual scenarios. The industry proves that the awakening of nostalgia needs to be combined with hardcore functions and scenario innovation, upgrading nostalgia from cultural symbols to lifestyle proposals.

In addition, some clothing brands reconstruct the travel experience with "technological democratization", transforming professional performance into popular solutions.

Beneunder targets the urban light - outdoor scenario and launches "hats, umbrellas, and bags", integrating UPF50+ sun - protection coatings and portable designs. The single products carry the physical sun - protection function, storage - space management, and the social attribute of camping aesthetics at the same time, reflecting the new outdoor logic: professional equipment is breaking the barriers between "hardcore" and "daily" through material innovation and design breakthroughs, achieving "light - weight travel freedom" and upgrading micro - travel from functional needs to the expression of lifestyle aesthetics.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Heatwave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track the trends of the consumer market, provide references for enterprise operations, and enhance the comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan General Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of Shiyan General Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.