HomeArticle

Top 15 Maternity and Baby Product Brands, the Prevailing Consumption Concept of "Pampering Oneself" | The Brand List of Siyan Consumption Index Vol. 51

世研大消费指数2025-07-10 19:02
Top 3 maternal and infant brands: Huggies, a2, and Sequoia; new products plus birth subsidies drive scientific feeding and family experience.

During this monitoring period, Haoqi, a2, and Jinlinguan ranked in the top three of the list with comprehensive popularity indices of 1.78, 1.71, and 1.68 respectively.

Image source: Shiyan Big Consumption Index

Brands bundle product innovation with birth subsidies to build a value system of "scientific feeding + social support"

In terms of brand distribution, this month, the maternal and infant industry filled the gaps in niche demands through technological upgrades. At the same time, brands leveraged the national birth incentive policies to deeply integrate product innovation with birth subsidies, building a dual - value system of "scientific feeding + social support". In terms of new product layout, Yili Jinlinguan ranked second in search popularity. This might be because it held a new product launch event for Quanai Baby Infant Water in Changbai Mountain. This low - sodium and slightly mineralized water is specially designed for infants, filling the gap in the domestic maternal and infant market in the field of professional infant drinking water.

Wandaishan Dairy held a new product launch event for "Yuanyu Zhenyi". It made a breakthrough upgrade to its star product, Yuanyu Zhenyi, with a focus on strengthening the small - molecule protein combination to precisely meet the feeding needs of the new generation of parents for low - allergenic, easily absorbable, and immunity - enhancing products. Friso launched its ultra - high - end organic new product, "Chunyue Series Infant Formula Milk Powder", in Nyingchi, Tibet, materializing the concept of "pure milk source" into a traceable high - altitude ecological chain.

In terms of marketing innovation, Feihe officially launched a birth subsidy program worth 1.2 billion yuan nationwide. The subsidy includes not only brand products but also online and offline pregnancy services, postpartum recovery guidance, and expert consultations. In addition, Junlebao also announced the launch of a 1.6 - billion - yuan birth subsidy program, which will be officially implemented in May, providing birth subsidies worth no less than 1,600 yuan to eligible pregnancy families nationwide.

Brands expand new product categories centered around self - indulgence to meet the sense of identity of new - style parents in delicate parenting

The new generation of parents is subverting the traditional sacrificial parenting concept of "everything for the children" and elevating "making themselves comfortable" as a key variable in consumption decisions. Maternal and infant product brands such as Kangaroo Mommy, October Mommy, and Wanya in the list precisely captured the "beauty needs" of pregnant women, hitting the anxiety of women about body autonomy.

Among them, October Mommy not only focuses on postpartum products but also promoted spring breathable wide - leg pants and cloud - feeling shaping belly support products this month, understanding the fashion and dressing needs of mothers. Kangaroo Mommy is also constantly expanding product categories such as maternity makeup to meet the delicate beauty needs of users during pregnancy. Wanya made it onto the list with popular products such as "baby strollers" and "bed rails". Its Wanya playpen stands out in the market, solving problems such as unstable structure, sharp corners, and non - environmentally friendly materials in traditional playpens. At the same time, the product uses low - saturation and fresh color schemes, integrating the minimalist aesthetics of the ins style with childlike inspiration, fitting various home decoration styles and making young parents willing to pay for the aesthetic premium.

It is worth noting that Babycare launched a first - of - its - kind full - stage baby carrier this month. Different modes not only fit the development of babies but also meet the needs of dads when taking babies out. This reveals a core transformation: the essence of maternal and infant consumption is shifting from "raising children" to "family co - growth experience", and the sense of pleasure of parents, especially women, has become a new yardstick for brand value.

 

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports for corresponding scopes. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, maternal and infant products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

 

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is specially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.