Did Lei Jun advise users to consider the Model Y? Two-hour live stream highlights: Less than 15% of users transferred their orders to the SU7.
Lei Jun responds to the "myth of explosive orders" of YU7. The two - hour live - stream was packed with information.
According to a report from Che Dongxi on July 2nd, Lei Jun responded to the claim that a competitor intercepted orders, saying that such slander is completely unnecessary.
At 8 p.m. last night, Lei Jun, the chairman of Xiaomi, held a comeback live - stream. In response to the outside world's doubts about the large - order data, locked - order volume, and the order - transfer rate of SU7 users to YU7 of Xiaomi, Lei Jun refuted them one by one.
Wearing a pair of Xiaomi AI glasses, a light - colored shirt over a white T - shirt, and a pair of bright red shoes, Lei Jun claimed to "look a bit like Hu Bing". During the live - stream, he detailed the order volume and delivery plan of Xiaomi YU7.
The scene of Lei Jun's comeback live - stream
On - site, Lei Jun spent only 5 minutes responding to the pricing of YU7 and stated that "large orders" and the "hesitation period" are industry practices. In response to a large number of users urging for delivery, Lei Jun called for more patience.
In addition, Lei Jun said, "If you are in a hurry to get a car, you can consider domestic new energy vehicles, such as the XPeng G7 to be released tomorrow and the Li Auto i8 to be released at the end of the month. Of course, the Model Y is also a good choice."
It is worth noting that Lei Jun pointed out that when Xiaomi launched the SU7, a competitor made veiled remarks about its phone holder, and after the launch of YU7, multiple competitors intercepted and slandered it. Regarding these attacks, Lei Jun said it's "completely unnecessary".
Meanwhile, Lei Jun also showed a sense of "brotherhood". He said that in the automotive industry, there should not only be competition but also a sense of brotherhood. He and He Xiaopeng have been friends for more than 20 years, so he wished the successful launch of the XPeng G7 in advance.
In response to a netizen's question about whether Xiaomi will launch a Hongmi car, Xu Jieyun, the special assistant to the chairman of Xiaomi Group and the deputy general manager of the Strategic Marketing Department, said, "We really don't have such a plan. I'll answer this on behalf of Mr. Lei."
Regarding when Xiaomi cars will go overseas, Lei Jun said, "Xiaomi is already under great pressure from domestic order production capacity. It will probably only consider going overseas around 2027."
Lei Jun also mentioned this year's plan to compete at the Nürburgring. He said that Xiaomi has rented an office at the Nürburgring and has snatched two billboards from BMW and Porsche. "Xiaomi is ready to compete at the Nürburgring track for 10 years."
By the end of this live - stream, the number of likes in the live - stream room had exceeded 16 million.
The number of likes in Lei Jun's Douyin live - stream room exceeded 16 million
Che Dongxi made some edits to Lei Jun's statements during the entire live - stream without changing the original meaning:
1. Lei Jun said the Model Y is much more powerful than expected and had three concerns before the launch
During the live - stream on the evening of July 2nd, Lei Jun sighed that he was under great pressure before the launch of YU7. He recalled his thought process: "I was extremely worried before the launch, mainly about three things."
Firstly, although the SUV market seems large, the competition is fierce. The Model Y is much more powerful than people think. Despite the continuous challenges from domestic brands, none has shaken the position of the Model Y.
Secondly, the YU7 is a very different product in the SUV segment, being a luxury high - performance SUV. Can consumers accept this form?
Xiaomi YU7
Thirdly, the YU7 comes with a lot of standard configurations across all models, such as a lidar and 700 TOPS computing power. This configuration is equivalent to the Max or Ultra version of its competitors, so its cost is high. With a price over 250,000 yuan, there were concerns about whether it would be popular.
2. Lei Jun responded to the pricing of YU7 in just 5 minutes
Regarding the current pricing of the new car, Lei Jun said, "During the rehearsal the day before the launch, it only took 5 minutes to decide the price. There were concerns during the process, but I felt that the product's competitiveness was strong. Compared with the Model Y, I was still confident."
The prices and configurations of the three versions of Xiaomi YU7
3. Lei Jun said large orders are an industry practice and refuted the "inflated data" doubts head - on
During the live - stream, Lei Jun refuted head - on the doubts about the large - order data of YU7.
240,000 orders were locked within 18 hours after the launch of YU7
Lei Jun said, "After we released the large - order data, we faced a lot of doubts. Some people said that the deposit was refundable. The so - called 'hesitation period' might seem like a gimmick, but in fact, this is the way all car manufacturers do it. Therefore, our statistical method for large - order volume is the same as that of all car companies."
The large - order volume of Xiaomi YU7 exceeded 200,000 in 3 minutes
Lei Jun also said that it is an industry practice to have a 3 - day hesitation period after placing an order. Xiaomi set it at 7 days mainly because they were worried about not being able to handle all the test drives.
Lei Jun also mentioned why they didn't announce the 24 - hour large - order locked number, which was to reduce all kinds of unnecessary discussions and doubts.
4. Lei Jun said the product strength of SU7 is solid, and the order - transfer rate from SU7 to YU7 is less than 15%
Lei Jun also said, "After releasing the large - order volume, we directly released the locked - order data. Still, many people doubted that orders from SU7 could be transferred. Let me tell you here that the number of orders transferred from Xiaomi SU7 is less than 15% of the order volume of YU7."
Xiaomi SU7
Lei Jun said, "This order - transfer rate is much lower than expected, which gives me more confidence in the product strength and reputation of SU7."
In addition, Lei Jun also introduced the sales situation of SU7. In June, even though Xiaomi only promoted YU7, SU7 still had 14,000 locked orders.
5. The average age of Xiaomi YU7 owners is about 33, older than that of SU7 owners
Lei Jun expressed his gratitude to YU7 users in the live - stream room and shared the user profile of YU7:
The average age of YU7 users is about 33, two or three years older than that of SU7 users.
Female users account for 30% of the YU7 user group, about 4.5% higher than the proportion of female users during the initial sales period of SU7.
In terms of popular colors for YU7, the favorite colors of female owners are Golden Pink and Danxia Purple, while male owners prefer Cambrian Rock Gray and Deep Sea Blue.
The 9 body colors of Xiaomi YU7
In addition, Apple users account for 52.4% of Xiaomi YU7 owners, 4.4% higher than that of Xiaomi SU7.
6. Lei Jun called for more patience for delivery and suggested users consider Tesla
Currently, according to estimates from multiple media, it may take up to a year to deliver all the locked orders of Xiaomi YU7 within 18 hours.
In response, Lei Jun said, "We are also working hard to increase production capacity. Currently, the number of locked orders has exceeded our expectations, and the queue is quite long. Please give us a little more patience and wait a bit."
Recently, after the launch of Xiaomi YU7, Tesla's Model Y and Model 3 had version upgrades. Lei Jun said, "I saw that Tesla introduced a preferential policy yesterday morning. In fact, you can seriously consider it."
7. When launching SU7, a competitor made veiled remarks about the phone holder. Lei Jun said the slander of YU7 is "unnecessary"
During the live - stream, in addition to introducing the YU7 itself, Lei Jun also introduced multiple ecological accessories of Xiaomi cars.
Lei Jun said, "When we launched the SU7 last year, we made a phone holder. In fact, it wasn't just about the phone holder, but a competitor made veiled remarks about us."
After the launch of YU7, multiple car companies on the Internet trained their sales staff with a lot of talking points to intercept users from buying YU7.
In response, Lei Jun addressed the competitors online: "I carefully studied the content. To be honest, it's not very accurate and even contains some slander and distortion. I think it's completely unnecessary. I believe every product has its own advantages. If you are confident, just talk about your own advantages."
8. Xiaomi rented an office at the Nürburgring and competed with BMW and Porsche for billboards
In the second half of the live - stream, Lei Jun was very excited when talking about lapping at the Nürburgring. He said that in the past 100 years, all great car companies have lapped at the Nürburgring, and this goal has pushed companies forward.
Lei Jun also said that when Xiaomi first started lapping, they had no experience, and bad weather would ruin the plan. This year, Xiaomi has booked one day every two months and made full preparations. The latest round of lapping will take place on July 11th.
To show Xiaomi's determination to compete at the Nürburgring, Lei Jun officially announced, "We have officially rented an office at the Nürburgring, covering 2,780 square meters. It is expected to be put into use early next year. If you go to the Nürburgring, you're welcome to visit our office."
In addition, Lei Jun also mentioned that there are limited billboards at the Nürburgring, and most of them are occupied by BMW and Porsche, with contracts for 10 years. "I asked our colleagues to free up a billboard, and we've snatched two billboards."
9. Lei Jun personally participated in winter and summer tests and said he was supervised by millions of netizens in car - making
Lei Jun also mentioned the road - test process of YU7 in the live - stream.
Lei Jun said that the scale of the road tests of Xiaomi YU7 was large. "I know that Xiaomi's car - making will be strictly scrutinized by millions of netizens, and any problem will be magnified a thousand times. So when we started making cars four years ago, we put quality in the top - priority position."
Lei Jun also said that he attaches great importance to the quality and testing of new cars. He has participated in winter and summer tests every year and has driven the car from Beijing to Shanghai twice.
Conclusion: Xiaomi cars face greater challenges
The phenomenal popularity of Xiaomi YU7 is like a boulder thrown into a calm lake, not only stirring up the market but also attracting competitors' encirclement. A battle for the mid - to large - sized SUV market priced around 250,000 yuan has begun.
Xiaomi cars have continuously shocked the automotive industry, and the real battlefield for Xiaomi YU7 has shifted from the launch stage to the factory production line and delivery center.