Research Report on the First Batch of Xiaomi YU7 Owners with Large Deposits

On June 26, 2025, Xiaomi YU7 was officially launched. We conducted a questionnaire survey among users who had placed large - scale orders for the car. The following are the core analysis results of this survey.

Survey channel: Xiaomi YU7 large - order owner community in Garage 42

Sample size: 200 valid samples

01 Portrait of Car - Buying Users

The surveyed Xiaomi YU7 large - order owners are widely distributed in cities at all levels across the country. Among them, users in first - tier cities (Shanghai, Beijing, Hangzhou, Shenzhen) are the most concentrated, indicating that users in high - tier cities have a stronger acceptance of the innovative technologies of intelligent electric vehicles. Meanwhile, third - and fourth - tier cities such as Hengshui and Nanyang appear frequently, confirming the potential demand for electric intelligent SUVs in the sinking market.

Among the surveyed owners, 83% are male and 16.5% are female, with an average age of 31.5 years old. Users aged 26 - 35 account for as high as 69%, constituting the absolute consumption backbone. Only 1% of the users are over 46 years old, highlighting Xiaomi's influence advantage in the new - generation consumer market.

66% of the surveyed users are married. Half of these married users are raising children, and the proportion of children in the pre - school stage is as high as 50.98%. This indicates that the core users of Xiaomi YU7 are mainly young married couples with certain family car - using needs.

In terms of educational background, undergraduate and postgraduate degree holders among the surveyed users account for 58.5% and 23% of the total respectively. In terms of industry distribution, more than 30% are concentrated in the IT, communication, electronics, and Internet fields, indicating that the core users of Xiaomi YU7 are characterized by high education and high technology sensitivity.

Comparison with Xiaomi SU7 Owners

The surveyed Xiaomi YU7 large - order owners and the Xiaomi SU7 large - order owners we surveyed last year are mainly concentrated in first - tier cities. The difference is that third - and fourth - tier cities also appear frequently in this survey result. It can be seen that the brand potential accumulated by Xiaomi through SU7 has gradually spread to the sinking market.

In addition, Xiaomi SU7 focuses on "young single people/childless families", while Xiaomi YU7 covers "young married families with children". The two models complement each other in terms of age and family status, jointly covering the core consumer group aged 25 - 35.

02 Car - Ownership and Car - Buying Situation

In this survey, more than half (62%) of the surveyed users are buying a car for the first time. Among non - first - time buyers, 33% are repeat customers of Xiaomi cars, of which 78.8% are users who transferred their orders from Xiaomi SU7, and 21.2% are Xiaomi SU7 owners who are adding a new car.

Among the users who are upgrading or replacing their cars with Xiaomi cars, their original car models are mainly concentrated in brands such as Tesla, Volkswagen, Li Auto, Zeekr, and NIO. Among them, Tesla owners account for the largest proportion among the users adding a new car.

The Xiaomi YU7 Pro version is the most popular choice among the surveyed users, accounting for 40.5%. Followed by the YU7 standard version (35%) and the YU7 Max version (24.5%).

In terms of car paint color selection, more than half of the surveyed users chose titanium metal color, accounting for 63.5%. The selection proportion of shadow cyan is the smallest, only 0.5%.

The selection proportions of the four interior colors are relatively balanced.

Comparison with Xiaomi SU7 Owners

More than half of the users of both Xiaomi YU7 and Xiaomi SU7 are buying a car for the first time, indicating that the Xiaomi car brand has a strong penetration effect on the incremental market of new - energy vehicle consumption. Among the users upgrading or replacing their cars, in addition to some owners of fuel - powered cars, there are also a large number of owners from other new - energy brands such as Li Auto and Tesla.

In addition, in terms of version selection, the Pro version (40.5%) is the most popular among Xiaomi YU7 owners, while the Max version (55%) is the most popular among Xiaomi SU7 owners.

03 Car - Buying Decision

The average car - buying budget of the surveyed users is 292,300 yuan. Nearly half of the users have a car - buying budget between 260,000 and 300,000 yuan.

More than half of the surveyed users compared Tesla Model Y when buying Xiaomi YU7, accounting for 57.5%. The next most - compared models are Li L6 and Xiaomi SU7, accounting for 34% and 31.5% respectively.

In terms of the car - buying decision, nearly half of the respondents said that their hesitation period was relatively short. The proportion of users who placed an order without hesitation or only after a little hesitation reached 85.5%.

14.5% of the respondents said that they wanted to compare with competing products or wait for the feedback from the first - batch owners before making a decision.

When asked "what car would you buy if there was no Xiaomi YU7 on the market", the most users would choose Tesla Model Y as an alternative, accounting for 28.5%. Followed by Li L6, accounting for 20.5%. This not only reflects the benchmark status of Tesla Model Y but also shows that the user group of Xiaomi YU7 has a certain demand for family cars.

Before the launch of Xiaomi YU7, large - scale promotional pre - heating was carried out for the product's highlights. When the surveyed users were asked "which product promotion point promoted your car - buying decision", "exterior design" and "dual zero - gravity seats" were mentioned the most, accounting for 43% and 40% respectively. Followed by "sky screen" and "electric front trunk".

15% of the surveyed users said that they still had some concerns or were not fully satisfied when deciding to buy Xiaomi YU7.

The most - reported issue is the unreasonable division of vehicle configurations, accounting for 60.61%. The dissatisfaction with the vehicle price was mentioned by 21.21% of the users. The users' dissatisfaction mainly focuses on aspects such as "the price of the YU7 Max version is too high" and "extra money is required for the preferred color".

When the surveyed users were asked "whether the pricing of Xiaomi YU7 meets your expectations", 74.5% of the large - order users said it met their expectations, 16.5% said it was higher than expected, and 9% said it was lower than expected.

Comparison with Xiaomi SU7 Owners

Tesla is the core brand for comparison when users of both models buy a car. In addition, the most - compared model among Xiaomi YU7 large - order owners is Li L6 (34%), while the most - compared model among Xiaomi SU7 owners is Zeekr 001 (60%).

More than 85% of the surveyed users of both models placed an order without hesitation or only after a little hesitation when buying a car. At the same time, "exterior design" and "performance and handling" are the considerations mentioned more often in their car - buying decisions, which is also consistent with the brand promotion points they perceived. "Storage space" is a factor that is less considered by the owners of both models.

In terms of satisfaction, the overall satisfaction of the surveyed Xiaomi YU7 owners (88%) is slightly higher than that of Xiaomi SU7 owners (55%). The dissatisfaction points of both sides are concentrated on "unreasonable division of vehicle configurations". For "space", the dissatisfaction proportion of Xiaomi SU7 owners (23.81%) is higher than that of Xiaomi YU7 owners (15.15%). In terms of price acceptance, more than 60% of the surveyed owners of both models think that the pricing meets their expectations.

04 Brand Perception

In the evaluation of the Xiaomi brand by the surveyed users, the most - mentioned words are cost - effectiveness, technology, and youthfulness.

When evaluating the Xiaomi YU7 product, the most - mentioned words are good - looking design, dynamism, and technology.