Not afraid of Xiaomi YU7? Tesla raises prices against the trend, and multiple automakers announce new car purchase policies for July.

On July 1st, reporters from NBD (National Business Daily) learned that the long - range version of the Tesla Model 3 and the refreshed long - range version of the Model Y have been upgraded.

Among them, the range of the long - range version of the Model 3 has increased from 713 km (CLTC conditions) to 753 km (CLTC conditions), and the 0 - 100 km/h acceleration time has improved from 4.4 seconds to 3.8 seconds. The price has risen by 10,000 yuan to 285,500 yuan. The range of the refreshed long - range version of the Model Y has also increased, from 719 km (CLTC conditions) to 750 km (CLTC conditions), while the price remains unchanged.

Image source: Tesla official website

In terms of car - buying policies, Tesla is still continuing the subsidy policy from June. Those who place an order through the referral reward program before July 31st (inclusive) can enjoy a 8,000 - yuan paint selection gift voucher, and at the same time, a limited - time 5 - year zero - interest loan is available for all Model Y and Model 3 models. If you place an order for a Model 3 and purchase the cooperative insurance, you can additionally enjoy a limited - time subsidy of 8,000 yuan.

When Xiaomi YU7 was launched, the market generally expected Tesla to adopt a price - cut strategy to cope with the competition, but unexpectedly, Tesla chose to raise prices. In an interview with reporters, Cui Dongshu, the secretary - general of the Passenger Car Association, said: "The Xiaomi YU7 should sell well after its launch, but its impact on the Model Y won't be too significant." Cui Dongshu believes that the Model Y is a product with unique innovative technologies, has strong market competitiveness, and its target customers are more rational.

In fact, Tesla has raised the prices of its products several times this year. Public information shows that in January this year, Tesla launched a new rear - wheel - drive version of the Model 3, and the prices of the long - range all - wheel - drive version and the high - performance all - wheel - drive version were also adjusted, rising to 275,500 yuan and 339,500 yuan respectively. On March 18th, Tesla China simultaneously introduced a price - adjustment policy for the refreshed Model Y and Model 3. The price of the refreshed long - range version of the Model Y increased by 10,000 yuan, and the rear - wheel - drive version offered a "3 - year zero - interest" and a "5 - year ultra - low - interest" policy, with a monthly payment of 3,808 yuan.

Currently, Tesla's sales in China are not as good as its peak period. According to the latest data from the Passenger Car Association, in May 2025, Tesla China's wholesale sales volume was 61,700 vehicles, a year - on - year decrease of 15% and a month - on - month increase of 5.5%, continuing the year - on - year decline trend that has lasted for 8 consecutive months since October 2024. Among them, the sales volume of the Model Y was 24,800 vehicles, a year - on - year decrease of 38.05% and a month - on - month increase of 23.95%. The sales volume of the Model 3 was 13,800 vehicles, a year - on - year decrease of 9.27% and a month - on - month increase of 57.97%. It is reported that Tesla will release its financial report for the second quarter of 2025 on July 2nd, local time in the United States.

While Tesla is raising prices, many automakers are continuing their market strategies of offering car - selling discounts. Reporters noticed that July 1st has become a key node for many automakers to adjust their preferential policies. After some previous preferential activities ended, new promotional policies have been successively introduced. Recently, Hongmeng Zhixing announced cash subsidies for all models of the Jiejie series. You can get an immediate 20,000 - yuan cash reduction when buying a car, and when placing a deposit, you can enjoy up to 56,000 - yuan worth of car - buying rights and interests (including a 20,000 - yuan cash subsidy). The event lasts from June 27th to July 31st.

Image source: Hongmeng Zhixing mini - program

Subsequently, Deepal also announced that it will officially implement a new car - buying policy on July 1st, which is valid until July 31st. The core of this policy adjustment is "direct cash reduction + replacement subsidy + financial interest discount". For example, the Deepal L07 and S07 models can enjoy a maximum cash discount of 20,000 yuan and 25,000 yuan respectively. Both models offer a 5,000 - yuan replacement subsidy and are accompanied by a 5 - year low - interest financial plan. In addition, car - buying customers can also enjoy lifetime three - electric system warranty, a 3,999 - yuan charging pile (including installation), and a 5,000 - yuan Huawei Qiankun Intelligent Driving ADS SE advanced package service and other value - added rights and interests.

Image source: Deepal mini - program

In addition, Denza, a brand under BYD, has also simultaneously launched a new car - buying policy for July, mainly focusing on replacement subsidies and financial incentives, and offering differentiated discounts for different models. For example, models such as the Denza D9 and N7 offer a 10,000 - yuan replacement subsidy for former Denza/BYD owners, and the replacement subsidy for the Z9/Z9GT models can reach up to 30,000 yuan. In terms of finance, Denza offers a variety of flexible plans, including a 12 - month zero - interest loan, a 36 - month annualized interest rate starting from 1.99%, and a zero - down - payment 84 - month installment plan. In addition, car - buying customers can also enjoy a lifetime free charging pile and installation, a 6 - year/150,000 - kilometer vehicle warranty, a lifetime warranty for the three - electric system, and 5 years of free in - car internet traffic (10GB per month) and other rights and interests.

Image source: Denza mini - program

In June, the overall performance of the Chinese auto market was stable. The Passenger Car Association previously estimated that the retail sales volume of narrow - sense passenger cars in that month was expected to reach 2 million vehicles, a year - on - year increase of 13.4% and a month - on - month increase of 3.2%. Among them, the retail sales volume of new - energy passenger cars was expected to exceed 1.1 million vehicles, a year - on - year increase of 28.9%, and the market penetration rate climbed to a record high of 55% for the first time.

According to the analysis of the Passenger Car Association, the current "trade - in + scrapping and replacement" policy remains the main driving force for the growth of the auto market. Overall, the auto market in June showed the characteristic of "not being slow in the off - season", and the subsequent market trend still needs to be monitored in relation to relevant policies.

This article is from the WeChat official account "NBD Auto". Reporter: Liu Xi. Republished by 36Kr with authorization.