MiQ has launched the AI advertising integration platform MiQ Sigma, reshaping the landscape of the programmatic advertising ecosystem.

On June 25th, the global programmatic media partner MiQ officially launched MiQ Sigma, a revolutionary AI-driven advertising integration platform based on large-scale datasets. Built on the core strengths of programmatic advertising, MiQ Sigma integrates over 300 different data sources, covering 700 trillion consumer behavior signals generated during TV viewing, online browsing, and in-store purchases. To enhance planning capabilities, user discovery, and marketing campaign effectiveness, the platform leverages Sophisticated AI technology to assist traders in achieving outstanding results for brands and agencies.

Neutrality and objectivity are the guiding principles of programmatic buying. MiQ Sigma has now become one of the world's first intelligent advertising integration platforms to achieve full-ecosystem integration. Through the combination of data, technology, and advertising placement in a trinity architecture, along with cutting-edge AI technology, the platform enables efficient and precise marketing decision-making. The trading agency function supports seamless operations across multiple DSPs and SSPs, helping traders accurately reach high-value audiences through various programmatic media. In a highly fragmented digital ecosystem, MiQ Sigma has redefined the interaction paradigm among brands, advertisers, and consumers, providing a dual guarantee of both efficiency and effectiveness for programmatic buying.

"MiQ Sigma represents not just the birth of a product but the pinnacle of MiQ's 15 years of innovation and practice," said Gurman Hundal, Global CEO and Co-Founder of MiQ. "Since its inception, MiQ has been driven by a neutral and open cooperation model, in-depth data intelligence, and expert insights, continuously pushing the boundaries of marketing effectiveness. Now, with its breakthrough technology, MiQ Sigma takes this concept to a new level. In the context of increasing ecosystem fragmentation and complexity, it achieves a comprehensive leap in efficiency with faster decision-making, smarter algorithm optimization, and stronger cross-platform collaboration capabilities. This not only solidifies MiQ's market leadership but also helps our team and clients build long-term sustainable competitive barriers in the rapidly evolving digital environment."

Brian Zhang, General Manager of MiQ Greater China said, "The launch of MiQ Sigma comes at the right time. In today's era of rapid development of digital advertising, programmatic advertising has become the core driving force of the digital advertising industry. After 15 years of industry experience and capability iteration, MiQ hopes to use MiQ Sigma to solve the problems of data dispersion, low trading efficiency, and cross-platform challenges in the industry. With its powerful integration capabilities, MiQ Sigma brings together the world's major programmatic advertising platforms and accesses massive amounts of browsing, TV, and shopping data. By leveraging advanced AI algorithms, it enables intelligent operations across the entire process from insights, audience targeting, creative generation, ad trading to performance reporting. This not only significantly improves the efficiency of ad placement but also greatly enhances the return on investment for clients. The birth of MiQ Sigma is undoubtedly a milestone event in the programmatic advertising industry in recent years. It will lead the industry to a new height and become a new growth driver for Chinese enterprises going global."

During the testing phase, MiQ Sigma has achieved remarkable results, with a 132% increase in conversion rate and a 57% reduction in CPA. These excellent results are mainly attributed to the following core technical features:

● MiQ Sigma Intelligence: It has powerful visualization capabilities and integrates hundreds of multi-dimensional data sources, covering the "watching, browsing, and buying" behaviors of over 1.7 billion audiences globally. Through the comprehensive correlation of these data, traders will be empowered to accurately reach target audiences and gain in-depth market insights.

● AI Trading Agent: The marketing campaign management and optimization functions are realized by an interactive trading agent. Trained with MiQ's 15 years of trading data and integrated with three top large language models, Claude, Gemini, and ChatGPT, this platform allows traders to easily make quick decisions and perform operations across DSP platforms with simple natural language instructions. In addition, Sigma can automate previously manual analysis processes, significantly improving work efficiency and decision-making quality.

● Generative AI User Profiling: Relying on generative AI technology, accurate user profiles and marketing strategy plans can be generated within seconds with simple natural language instructions. These target audience tags can be directly applied to marketing campaign planning, enabling seamless integration from data insights to the implementation of marketing campaigns.

Li Jiao, Senior Vice President of BlueFocus Media Group, General Manager of BlueFocus Interactive, and General Manager of Tomato Interactive said, "I'm very excited about the official launch of MiQ Sigma. It represents a major innovation breakthrough in the field of programmatic advertising. By efficiently integrating the fragmented digital ecosystem and combining advanced artificial intelligence technology, it provides us with more efficient and precise decision-making support. This not only perfectly meets the transformation needs of Chinese enterprises going global to break through the walled gardens but also helps Chinese brands establish closer and more effective connections with target audiences in a multi-channel and multi-platform environment. I believe that in the future, MiQ will play a key role in BlueFocus's internationalization strategy, driving continuous optimization and upgrading of media planning and creating greater commercial value for Chinese brands. We look forward to joining hands with MiQ to jointly open a new chapter in overseas digital marketing."

MiQ Sigma has built a powerful open ecosystem in the global programmatic advertising field, deeply integrating top technology partners, including The Trade Desk, Google DV360, Amazon AWS, Samba, Experian, Databricks, Numerator, Celtra, and Circana, to jointly build the next-generation programmatic advertising infrastructure."

"MiQ's AI-driven, technology-neutral solution is highly aligned with the future development of programmatic advertising. In this trend, marketers will be able to achieve greater control, higher flexibility, and outstanding performance across all channels," said Matt Fogarty, General Manager of Channel Partnerships at The Trade Desk. "As a core co-builder of the MiQ Sigma platform, we have conducted in-depth cooperation with MiQ and overcome multiple technical bottlenecks. In the future, we will continue to support the development of the platform and strive to make it the new industry standard for programmatic advertising."

John Goulding, Chief Strategy Officer of MiQ explained in depth, "In the traditional model, marketers can only rely on experience to select advertising placement channels. This manual decision-making method often leads to inaccurate audience reach and subpar marketing results. As the only entry point for full-domain programmatic advertising, MiQ Sigma can use intelligent technology to accurately reach target audiences and complete ad purchases across multiple media platforms within seconds through its AI agent. This technology architecture, centered on business results, enables advertisers to cut through the increasingly complex digital ecosystem and directly reach the core of marketing value."