Top 15 Medical and Health Brands in March: Spring Health Preservation Becomes a Marketing Hotspot | Siyan Consumer Index Brand List

During this monitoring period, Dong-E-E-Jiao, Mandi, and Tongrentang ranked top three on the list with comprehensive popularity scores of 1.76, 1.73, and 1.66 respectively, leaving a gap with the following brands.

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The demand for anti - aging and health preservation activates the innovation of traditional tonics, and the digital full - cycle scientific monitoring of anti - hair loss care

Dong-E-E-Jiao made it onto the list this month. Taking the spring health - preservation season as the entry point, the brand precisely targeted the window period of the upgraded demand for female anti - aging. Through the combined strategy of the "E - Jiao and Bird's Nest Peptide" co - branded gift box and the "Spring Equinox Liver - nourishing Plan", it transformed traditional tonics from having a single efficacy to outputting multi - dimensional values of "anti - aging + conditioning". This not only continued the sense of time ritual of traditional Chinese solar - term culture but also strengthened the credibility of the efficacy with the help of modern scientific research technology.

Behind this strategy lies a profound transformation in health consumption: users are no longer satisfied with "treating the symptoms" of blood deficiency but are pursuing long - term health management solutions with internal and external coordination. At the same time, they require products to carry emotional value and cultural identity. The brand associated the abstract concept of "insufficient liver blood" with the concrete pain points of skin aging through KOL popular science. This not only realized the scenario - based implementation of traditional Chinese medicine theory but also built a dual trust system of "science + culture".

Mandi's ranking rose significantly this month, and it performed outstandingly on social media. Taking the peak season of hair loss as the node, the brand built a data - driven solution with "AI scalp detection + minoxidil package" through professional endorsement, upgrading OTC drugs from single - drug sales to full - cycle services of "detection - treatment - tracking". This reflects that consumers' pursuit of efficacy has shifted from "vague experience judgment" to "quantifiable scientific intervention". Especially, Generation Z users not only require the effectiveness of medical - grade products but also need digital tools such as hair - growth cycle prediction reports to relieve the uncertainty anxiety during the treatment process.

The cross - border marketing of colored contact lenses drives the fashion consumption of light medical aesthetics, and precise nutrition targets the vertical office scenario

Judging from the brand distribution in the list, multiple colored contact lens brands such as Lapeche, Coola, and Halenia made it onto the list. Driven by the recovery of spring travel scenarios and the iteration of biomaterial technology, consumers are no longer satisfied with the simple pupil - enlarging effect. Instead, they achieve self - expression and scenario adaptation through dynamic color adjustment, such as Lapeche's light - sensitive color - changing lenses, and the implantation of cultural symbols, such as Coola's Chinese - style design, redefining colored contact lenses from "makeup accessories" to "light medical - grade fashion items".

The consumption of colored contact lenses has been upgraded from "basic modification" to "emotional expression", pursuing a natural and vivid makeup effect and technological experience. This transformation forces domestic manufacturers to build a new moat with "medical - grade material R & D + fast - fashion operation", differentially enter the cross - track of "light medical aesthetics" and "fast fashion", and capture niche cultures with the iteration speed of fast fashion.

Xing Shark targeted the pain point of the lack of sunlight among urban white - collar workers, reconstructing traditional bottled supplements into a "special solution for the office scenario", realizing the transformation from "general nutrition supplementation" to "precise health intervention". This reflects that nutritional products are shifting from "passive health care" to "active health management" by segmenting the population, such as the "sedentary population" in the office, and building daily consumption habits.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track the consumption market trends, provide references for enterprise operations, and enhance the comprehensive commercial competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, maternal and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

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Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of Shiyan Big Consumption Platform under the ownership of Smzdm. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is especially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as any form of endorsement or recommendation. The copyright of the report belongs to Smzdm Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Smzdm Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.