Fengnong Holdings uses AI and digital intelligence technologies to solve problems in modern agriculture and releases a matrix of five products and two ecological plans.
On June 21st, the "AI FOR AGTECH 2025 Funong Holdings Digital and Intelligent Ecological Technology Conference" opened in Shenzhen. Funong Holdings released its digital and intelligent agricultural innovation achievements and digital and intelligent ecological product system on-site, and simultaneously launched the co - construction plan for the digital and intelligent agricultural ecosystem. This marks that Funong Holdings will upgrade to a professional domestic agricultural digital and intelligent agricultural service platform based on the large AI model, injecting new impetus into the development of agricultural modernization.
At the press conference, Tan Zexin, the co - founder of Funong Holdings, delivered a keynote speech titled "In the 11 years of Funong, there is no scenery in familiar places", summarizing the business changes of Funong Holdings in the past 11 years and the thinking behind them. In the past 11 years, closely following the trends of agricultural industry Internetization and digital and intelligent transformation, Funong Holdings started from agricultural material e - commerce and extended its business to base trusteeship, smart agriculture, agricultural education, industrial investment, and technology incubation, forming an ecological closed - loop of "products + services + technology + talents + capital". It solves industry pain points through standardization, digitalization, and ecological means, becoming a promoter of agricultural technology transformation.
In 2014, when the agricultural material e - commerce track was still blank, Funong Holdings entered the market with "Dafengshou", directly addressing the pain points of the fragmented upstream and downstream of the agricultural material industry and the lengthy circulation links. Facing the entrepreneurial difficulties of having no products and no platform, the team promoted its business by painting advertisements on rural walls and holding meetings for farmers. It successfully pioneered the agricultural material e - commerce industry, with the number of cooperative sign - ups increasing from the initial 20 to nearly 100 at present.
In 2017, after three years of in - depth development in the agricultural material industry, Dafengshou keenly observed that although the products in the agricultural material industry had achieved standardized production, the technical services were still in a non - standardized state, and the demand of farmers for personalized agricultural technical services was growing explosively. Based on this insight, Dafengshou simultaneously launched a dual - track service upgrade: on the one hand, it built an integrated service system of "online agricultural technical live broadcasts + offline field diagnoses" and innovatively launched the "base trusteeship" service for large - scale farmers, fully covering the needs of farmers as business entities; on the other hand, it incubated the Tiantian Xuenong knowledge - payment platform, making up for the lack of agricultural technical knowledge of farmers with agricultural technical course videos and reconstructing the ecological chain of agricultural education services from the supply side.
Tan Zexin admitted that base trusteeship is the most difficult but extremely valuable thing to do. Therefore, Dafengshou finely disassembled farm services into 7 major links, 16 delivery contents, and 120 standard actions, dispelling farmers' doubts about service quantification with a standardized process.
In the same year, to solve the financing difficulties of agricultural technology enterprises, Funong Holdings built a dual - wheel - driven system of "incubation + investment": the "Jiazi Qihang" fund established in 2017 has invested in more than 40 biological agriculture and intelligent equipment enterprises, covering 10 major sub - tracks such as seed breeding and smart agriculture; the "Shenke Port Incubator" launched in 2024 provides full - cycle services for scientific research teams from technology transformation to commercial implementation. Funong Holdings hopes to become the most trustworthy partner for Chinese agricultural scientists and entrepreneurs on their entrepreneurial journey through the linkage between the incubator and the industrial investment fund.
In 2021, Tiantian Xuenong opened up its experience and capabilities in platform, teaching staff, content, and operation to local governments, jointly building regional online training colleges for farmers to cultivate leading figures in rural revitalization who "understand the countryside, can operate, and contribute to the countryside"; in 2024, Tiantian Xuenong launched courses on lifestyle aesthetics such as horticulture, tea art, and pet care for urban people, integrating agriculture into urban daily life with its "green genes" from desktop green plant maintenance to balcony micro - farm construction.
At the conference, Tan Zexin also solemnly announced the strategy of Tiantian Xuenong's transformation from an agricultural vocational education platform to an open - content platform for rural revitalization. Tiantian Xuenong will break the boundaries of the original PGC model, transform from a closed - content producer to an open - content ecological platform, becoming the "Xiaohongshu of agriculture", and promoting the leap of knowledge dissemination from one - way output to social co - creation. This transformation marks the leap of Tiantian Xuenong from "giving people fish" to "teaching people to fish" and then to "co - building a fishing ground", becoming the core hub to stimulate the internal driving force of agriculture, rural areas, and farmers and promote collaborative innovation.
It is worth mentioning that at the conference, Zhou Dan, the co - founder of Funong Holdings, heavily released the agricultural digital and intelligent ecological system and gave a key interpretation of the core products. The digital and intelligent ecological system of Funong Holdings is based on the independently developed large agricultural AI model, deeply integrating advanced technologies such as the Internet of Things, blockchain, and AI prediction models. Centering around the five major entities of "seed industry, farms, farmers, enterprises, and industries", it has launched 5 major AI products, namely "Funong Zhixin Smart Seed Industry, Funong Zhitian Smart Farm, Funong Zhinao Agricultural Large AI Model, Funong Zhilian Agricultural Smart Industrial Chain, and Funongtong F2C Digital and Intelligent Marketing", achieving a full - chain digital and intelligent upgrade from germplasm resource management and farm management to industrial chain collaboration, promoting the transformation of agriculture from the traditional "farming at the mercy of nature" model to the "smart management" model, and injecting strong impetus into the improvement of new - quality agricultural productivity.
In the in - depth development of the agricultural digital and intelligent industry, Funong Holdings noticed that traditional agro - chemical enterprises generally face the dilemma of unclear digital and intelligent transformation paths. To solve the pain points of agro - chemical enterprises of "not knowing how to transform and daring not to transform", Funong Holdings integrates ecological resources such as technology R & D, traffic operation, and knowledge services, and launches two major plans, "Fengchuang Fanxing" and "Fengyi Yunqi", building a collaborative innovation platform for technology empowerment and resource sharing to promote the digital leap of the entire agricultural industry chain.
As Tan Zexin said in his speech, "The next decade of Chinese agriculture will be a golden age driven by technology!"