Exclusive Report from Xinhua Daily Telegraph: Decoding the Quality Core of “Made in China” at Haier's Hefei Factory

On June 13th, a live factory tour event themed "Hailer's 10,000 - Mile Factory Shopping for Product Replacement" kicked off. Xinhua Daily Telegraph conducted an exclusive live factory tour of the Hailer Hefei Connected Factory, leading viewers to witness the factory assembly line directly and decrypting the entire process from production to assembly of high - quality products. Together, they witnessed the strength of Hailer in terms of "good quality, good products, and good service". Many netizens left messages saying they were really impressed, and the live - stream room attracted over 1.3 million views within more than two hours.

Live broadcast footage from Xinhua Daily Telegraph

Good Quality: Building a Quality Defense Line with Stringent Standards and Creating an Industry Benchmark

Hailer emphasizes that "Quality comes first, second, and third." Hailer has never slackened in its pursuit of quality. All along, Hailer has always built a quality defense line with stringent standards, committed to creating high - quality household appliances that are durable, environmentally friendly, and safe for users. It has won users' trust with "good quality" and created an industry benchmark.

Factory Director Wang Yong shows the quality of fan blades

Specifically, in terms of durability, through a full - process precision quality control system, it ensures that each household appliance can withstand long - term use in the product replacement scenario. In terms of environmental protection, it strictly selects materials that meet international environmental standards, achieving green and harmlessness throughout the entire cycle from production to use. In terms of safety performance, relying on multiple protection technologies and safety detection mechanisms, it eliminates potential hazards in all aspects.

Supervisor Zuo Qixiang introduces the relevant content of quality inspection

Good Products: Innovating User Experience with Core Technologies and Benefiting Consumers with Replacement Subsidies

Twelve popular categories of household appliances covering the whole house, 2,307 products with first - and second - level energy efficiency, and 1,879 products with first - level energy efficiency are fully included in the subsidy scope. From the first - level energy - efficient benchmark models for energy conservation to the second - level energy - efficient preferred models with high cost - performance, all enjoy the policy dividends. With real - deal replacement subsidies, it benefits consumers. There are not only good products but also good benefits, truly helping to make home renovation more economical and of higher quality.

Factory Director Wang Yong introduces the relevant technologies of the outdoor unit

During this visit, the operation status of the air - conditioning product line was also presented. Hailer Air - conditioners have developed a reversible two - way variable shunt structure to address traditional pain points. They use aerospace nylon valve cores to ensure silent operation and prevent leakage, and combine multi - branch design to improve cooling and heating efficiency. The technology has reached the leading level in the industry. At the same time, it is equipped with a self - cleaning technology for sterilization, with three modes of internal unit cleaning, internal and external unit cleaning, and high - temperature cleaning to meet different cleaning needs and protect users' healthy breathing.

Factory Director Wang Xiaofei explains the technology of the indoor unit

Good Service: Empowered by a Boundless Ecosystem and Providing Whole - Cycle Intimate Protection

Supported by the concept of "creating infinite possibilities through a boundless ecosystem", from R & D to production, from after - sales service to product iteration, Hailer builds a service system covering the entire life cycle based on technological innovation and guided by user needs. Whether it is the accurate traceability in the production process, the intelligent upgrade of product iteration, or the fast and efficient after - sales response, all demonstrate the essence of "good service": extending quality from the factory to every detail of users' lives.

During the live broadcast, Zhao Ruitao, the marketing director of Hailer Smart Home's Anhui branch, shared Hailer's "new service" concept. Hailer regards users as family members and implements this concept in every service link. From the "Four No - Go Rules for Home Visits" and "No - Lifting" service to the "One - Standard - Five - Requirements", it continuously promotes service standardization.

Teacher Li Quanchun explains the continuous innovation of the Hailer Factory

Facing the changes in the times and user needs, Hailer's service continues to iterate. It takes the lead in breaking through the limitations of delivery, installation, maintenance, and repair, expanding value - added services such as safety electricity testing, maintenance, and recycling, and establishing user archives. The service upgrade centered on user experience is deeply rooted in the corporate culture, helping Hailer maintain its leading position in the market competition and creating a better smart life for users.

Director Zhao Ruitao explains the corporate culture

This factory tour not only demonstrated Hailer's full - chain technical strength from steel plates to smart household appliances but also interpreted the benchmark significance of "Made in China" under the new - quality productivity strategy with the trinity model of "good quality, good products, and good service", promoting the household appliance industry to respond to the "trade - in" consumption boom with technological innovation and quality upgrade.