March Toy and Model Product List: Must - have Products Breaking Through Circles from Nostalgia for the Young to Trendy Toys for All | World Research Consumer Index

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During this monitoring period, the blind boxes of Penny's Treasure Box BJD dolls from Dunhuang Museum, the Lego 10311 Orchid Eternal Flower Bouquet building block ornaments, and the [MiHoYo/Honkai] Alien Pet Relics Ruan Mei Creation Mini Blind Bags ranked in the top three of the list with comprehensive popularity indexes of 1.82, 1.75, and 1.52 respectively.

Model products achieve the transformation from "childhood nostalgia" to a national trendy toy through the lightweight transformation of classic IPs

Judging from the brand distribution in the list, new IP derivatives such as the "Ne Zha 2 Collection Card Battle Heaven Pack EX Edition" from Karyu and the "Pleasant Goat and Big Big Wolf The Movie Trading Cards" from Auldey have newly entered the list. The core logic of such products lies in "nostalgia awakening + dimensionality reduction of exciting points". By leveraging well - known IPs among the public, they reduce the user education cost. At the same time, through the design of "light collection" and "light social interaction", they broaden the audience boundary and strengthen the national trend visual design and the lightweight experience of "blind draw - collect - exchange". Among them, the Karyu Ne Zha 2 card peripherals set up different themed card packs and give away limited - edition character PR cards to enrich the card - collecting gameplay; the "Alien Pet Relics Ruan Mini Blind Bags" from MiHoYo cancel the complex skill system and only retain the pet - collecting and scene - matching functions. There is also a chance to get the hidden item "Junk Cake" when purchasing; and the blind boxes of Penny's Treasure Box BJD dolls from the museum, which combine traditional BJD craftsmanship with classic IPs, break the age barrier through visual reconstruction.

It reveals the brand's lightweight transformation strategy for classic IPs: activating the value of existing IPs through the "trading" gameplay with a low cognitive threshold. The products become the identity symbols of specific circles. Users gain community recognition through content production such as sharing pictures, trading cards, and secondary creation. Thus, the brand achieves the leap from the children's market to trendy consumption through social fission.

Instruments eliminate professional thresholds with intelligence, and space - friendliness and cyber aesthetics reconstruct the boundaries of musical expression

From the perspective of sub - categories, the strong performance of products such as the Liberlive C1 Stringless Guitar, the TheONE Singing Piano Sing Smart Piano, and the Enya CyberG Cyber Electronic Stringless Guitar in the list reveals the core evolution direction of the musical instrument industry - using intelligent technology to lower the creation threshold, using space adaptability to expand usage scenarios, and using trendy design to reshape the product value. Taking the TheONE Singing Piano Sing Smart Piano as an example, in the intelligent accompaniment mode, users only need to play one note to easily get started. Paired with the "Smart Piano APP", it lowers the creation threshold; the Roland Digital Piano FP30X, with its "foldable keyboard stand + ultra - light body" design, realizes the scenario leap of the piano from the study to the campsite, achieving an "additive experience" through "subtractive design"; and the Enya CyberG Cyber Electronic Stringless Guitar is a model: its body adopts an all - around glowing keyboard design, and the pitch range can be switched by 8 degrees through the neck function. Users can customize the lighting rhythm mode through the APP, evolving it from a tool to a "cyberpunk - style device".

Generally speaking, in the future, the model and musical instrument market will be more clearly divided into two poles: "fast - food experience" and "slow - paced immersive experience". Consumers pursue "minimum energy input and maximum freedom of expression". Brands need to further integrate the hardware and content ecosystem, clarify their own positioning, and choose to focus on either technology popularization or emotional in - depth cultivation.

List Explanation

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes the main lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports for corresponding scopes. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, maternal and infant products, home decoration, automobile consumption, model and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

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