As low as 40,000 yuan, humanoid robots are vying for the consumer-grade market.

Robots are gradually moving from the industrial field to the consumer - grade market. Multiple humanoid robot companies have launched their products on JD.com, with prices ranging from 40,000 to 400,000 yuan.

There have been some new changes during this year's 618 shopping festival.

Reporters from Venture Capital Daily noticed that multiple humanoid robot companies have started selling their products online on JD.com, including Zhuoyide, Lingbao CASBOT, Songyan Power, Zhongqing Robot, Xinghaitu, and Unitree Technology. The prices of the robots range from 40,000 to 400,000 yuan.

Among them, Cyan, a robotics company, chose to launch its independently developed embodied humanoid robot Orca on JD.com during the "618" event. In terms of pricing, the standard version is priced at 298,000 yuan, while the flagship version reaches 348,000 yuan.

It is reported that the two versions mainly provide embodied intelligence solutions for different application scenarios and professional developers. The business entity of Cyan is Shanghai Qingxin Yichuang Technology Co., Ltd., which was established at the end of 2023. The founder, Niu Tengdi, has previously served as a researcher in the autonomous driving project at Toyota Motor Europe R & D Center and a scientist in autonomous driving research at Huawei.

Zhuoyide, the third - place finisher in the Beijing Humanoid Robot Marathon, is selling its "Xingzhe 2" on JD.com. There are two products: the standard version X2 and the flagship version X2 Pro. The price of the standard version X2 is 169,800 yuan, and the price of the flagship version X2 Pro is 249,800 yuan. It is worth mentioning that Zhuoyide also participated in the 618 promotion. It offers limited - quantity free gifts of dexterous hand end - effectors and free debugging brackets to purchasing customers.

The full - size bipedal humanoid robot "CASBOT 02" under the general humanoid robot brand Lingbao CASBOT went on sale on JD.com on June 16. The standard version is priced at 328,800 yuan, targeting scenarios such as commercial services, cultural and tourism entertainment, and education and scientific research. Reporters from Venture Capital Daily noticed that there are online transaction records for this product.

Xinghaitu has listed multiple products on its platform, including the R1 Pro human - like general robot, the R1 full - size humanoid robot, and the six - axis high - dynamic robotic arm, with prices ranging from 18,800 yuan to 459,000 yuan.

Songyan Power, the second - place finisher in the Beijing Humanoid Robot Marathon, cooperated with JD.com as early as April this year. Its N2 humanoid intelligent robot "Xiaohaige" went on sale in stock on JD.com on April 23, and the first order was delivered the next day. The current price of this product is about 49,990 yuan.

Undoubtedly, Unitree Technology was the earliest to list its products on the e - commerce channel. Unitree's Unitree H1 and G1 robots started pre - sales on JD.com in February this year. At that time, it attracted the attention of many media because the products were taken off the shelves shortly after. So far, JD.com has become a stable sales channel for Unitree.

Reporters from Venture Capital Daily noticed that the sales volume of its G1 robot on JD.com shows more than 1,000 units, and there are also more than 1,000 buyer reviews.

The centralized listing of humanoid robot manufacturers on JD.com is largely due to JD.com's strategic drive.

Cyan told reporters from Venture Capital Daily that JD.com specially established a robot category this year, which attracted many companies making humanoid robots to settle in.

Xinghaitu also told reporters from Venture Capital Daily that JD.com's procurement and sales department hopes to break through in the field of embodied robots as a new development area, so it invited leading robot companies in the industry to list their products on the platform.

The reasons for robot manufacturers to settle in vary. Most robot manufacturers said that they choose to sell robots on JD.com mainly to promote sales, open up the B - end and C - end markets, and enhance brand awareness.

Cyan told reporters from Venture Capital Daily that the currently listed products are mainly targeted at the A - end (universities, scientific research institutions, etc.) and B - end markets, which are second - development versions. "Some B - end decision - makers will first search on the JD.com platform to understand the basic features of the products before making a purchase decision when buying robots."

When talking about the consideration of cooperating with JD.com, Cyan said, "Companies that are the first to settle on the platform always have an advantage over the second batch. JD.com currently provides a large amount of promotion resources, and JD.com's procurement and sales are essentially targeted at the B - end, which is conducive to promoting business progress. In addition, JD.com also wants to seize the opportunity to establish the psychological positioning of 'Buy robots on JD.com' in consumers' minds."

Zhuoyide also told reporters from Venture Capital Daily, "The company plans to start mass production this year because this year's production capacity has reached the level for mass production, and the entire humanoid robot industry is also starting to develop towards the C - end market."

However, reporters from Venture Capital Daily noticed that most of the humanoid robot products listed on JD.com are in pre - sale status, with the estimated delivery time ranging from 20 to 70 days.

An executive of a leading robot startup told reporters from Venture Capital Daily that online sales can break through geographical restrictions, expand market coverage, and reach more potential customers from across the country and even the world. At the same time, online sales do not require too much capital and human resources.

"For humanoid robot companies at this stage, listing products on the e - commerce channel is equivalent to adding a sales channel at no cost. Participating in events like the 618 promotion can also be regarded as a marketing method to some extent."

Special statement: The content of this article is for reference only and does not constitute investment advice. Investors shall bear the risks associated with their operations based on this information.

This article is from the WeChat official account "Venture Capital Daily", written by Li Mingming and published by 36Kr with authorization.