The first Pop Mart jewelry store in Beijing has a mediocre customer flow.
When LABUBU was almost impossible to find across the country, Pop Mart quietly opened a jewelry store featuring LABUBU in Beijing.
On June 14th, the first Beijing store of Pop Mart's jewelry brand "popop" opened at China World Mall. This is the second store nationwide after the one at Grand Gateway 66 in Shanghai.
Beijing store
It is understood that the jewelry in the store involves multiple popular IPs such as LABUBU, HIRONO, MOLLY, SKULL PANDA, and TWINKLE TWINKLE. The product categories include pendants, rings, earrings, bracelets, necklaces, etc. The prices range from 319 yuan to 2699 yuan, and the main materials are S925 silver, 14k gold, and shell beads.
For the currently most popular LABUBU series, the store currently has sterling silver pendants priced at 459 yuan. Consumers can freely match cords, shell beads, etc. according to their personal preferences to make bracelets or necklaces. There are also pre - matched bracelets and necklaces in the store for customers to choose from.
Various pendants
LABUBU bracelet
Among all the IP - themed jewelry, the most expensive item is the SKULL PANDA pendant priced at 2699 yuan. However, if you want to match it with the necklace shown in the picture, you need to spend an additional 1399 yuan to buy it.
SKULL PANDA series jewelry
In addition, the DIMOO Cloud Voice series includes two Beijing - exclusive models: a necklace priced at 780 yuan and a ring priced at 620 yuan.
Beijing store exclusive models
It is worth mentioning that the first Beijing store also launched a high - end 18k gold jewelry series, including bracelets and necklaces. Their designs do not refer to IP materials but mainly use the classic four - leaf flower logo of Pop Mart as the main element. Of course, the prices are also high. The bracelet is 10,800 yuan, and the necklace is as high as 19,800 yuan.
Special models in Beijing store
If we talk about what makes popop different from other jewelry, besides the IPs, it is "fun": it can be opened and closed, and can be freely combined. For example, the outer spacecraft of the Hirono pendant necklace can be opened; another example is the SKULL PANDA pendant earball, whose color can be freely changed.
In terms of the customer flow, it is relatively average. On a weekday afternoon, the author saw that the number of people entering the store at the same time mostly did not exceed 10. After chatting, most of them were Pop Mart fans and basically came for shopping. Some customers mentioned that their whole family are fans of Pop Mart, and they rushed to bring their children here as soon as they heard that a jewelry store opened at China World Mall. Some customers also said that the quality of the jewelry materials is a bit poor and not worth the price, so they don't plan to buy.
According to the clerk, the customer flow is relatively large on Saturdays and Sundays, reaching a peak of more than 500 people, and the store does not have a limit on the number of customers. Among all the jewelry, the Hirono, MOLLY, and Star People series are the best - selling ones. The author saw in the store that some jewelry was already out of stock. Regarding the best - selling products in the store, the clerk said it was still LABUBU. Some customers bought single pendants, and some bought necklaces and bracelets in combination. There are still stocks in the store at present.
popop Beijing store
On June 13th, the global first store of popop opened at Grand Gateway 66 in Shanghai. Although it was only one day earlier than the Beijing store, judging from the opening situation, the popularity in Beijing is obviously lower than that in Shanghai. Just taking LABUBU as an example, there are still stocks in Beijing, but the Shanghai store has no pendants left for sale, and only a few bracelets are still available. Moreover, the whole store has zero inventory of packaging boxes and bags.
popop Shanghai store
popop Shanghai store
As Pop Mart's first jewelry brand, popop was officially announced in January this year. Subsequently, it launched limited - time pop - up stores in Shanghai, Shenzhen, Chengdu, Beijing and other places, which attracted attention.
Actually, Pop Mart started trying out jewelry products two years ago. In 2023, it collaborated with Chow Sang Sang to create the MOLLY series of gold jewelry; in 2024, with the theme of "A Magical Journey of Dreams", it jointly launched six - themed pure gold pendants and Charme bead series with Chow Sang Sang.
Collaborative gold jewelry
In terms of materials, the cost - performance ratio of popop is not very high, and most of the customers who make purchases do so out of sentiment. There are online rumors that popop is expected to add gold - made jewelry in the future. In response to this rumor, the clerk in the Beijing store said that they have not received any relevant notice.
Beijing store