Trump starts selling mobile phones at 3,600 yuan each. Does he want to replace the iPhone?

I understand, I really do.

I understand why #Trump used to target #Cook so much...

#Trump's business empire has now entered the mobile communication market directly, bypassing real - estate and hotels. It's launched "Trump Mobile".

Image source: Trump Store (the same below)

The mobile network will offer a phone bill plan and a T1 (Trump T1) smartphone.

T1? Isn't T1 the brand of Smartisan? @Luo Yonghao, come out and say something!

Do you think Trump just wants to sell a phone?

Then you underestimate the ambition of this "business wizard".

The "Trump Mobile" network launched by the Trump Group is positioned as an alternative to large - scale telecom operators.

Trump Mobile will provide 5G services through three major mobile operators. The core of Trump Mobile is its flagship product, The 47 Plan (phone bill plan).

This is not just about selling phones; it's about building a communication ecosystem belonging to Trump!

Imagine that in the future, all the phones used by Americans will be printed with the "Trump" logo, and they'll use the network owned by the Trump Group. Those who understand will get it.

The Trump Group has specifically emphasized that their mobile joint - venture will set up a call center in the United States and manufacture phones there.

This is undoubtedly a message to the American people: "We are truly 'Made in America'. Supporting us means supporting the United States!"

Key point - Made in America.

Let's get back to our protagonist, the T1 smartphone.

It's priced at $499 (approximately 3,617 RMB), and the phone bill plan costs $47.75 per month (approximately 346 RMB). The T1 smartphone will be officially launched this September.

The T1 Phone features a golden color scheme, a metal frame, and has the T1 logo and the American flag printed on the back. Its overall design is similar to that of the iPhone and supports fingerprint + AI face unlock.

Netizens' spoof of the iPhone back shell

The T1 Phone is equipped with a 6.8 - inch punch - hole AMOLED screen with a 120 Hz refresh rate. It has 12GB of RAM + 256GB of storage, a built - in 5000mAh battery, a Type - C interface, and a 3.5 - millimeter headphone jack, supporting 20W fast charging.

In terms of imaging, it has a 16 - megapixel front - facing camera and a triple - camera setup on the back: a 50 - megapixel main camera + a 2 - megapixel depth sensor + a 2 - megapixel macro lens.

It even uses the latest Android 15 operating system.

Seeing this, many tech enthusiasts may start to "complain": With such specifications in China, it would only be worth 499 RMB...

It has to be said that the Trump Group is good at marketing.

The launch of the T1 smartphone, from its naming to its promotion, is full of a strong "Trump" style.

Whether it's the slogan "Make America Great Again" or the big "T" logo on the back of the phone.

It constantly reminds users: This is not an ordinary phone; this is a "Trump" phone!

So, what's the market prospect of the T1 smartphone? Will it be like some "internet - famous products" that fade away after a short period of popularity, or can it really carve out a niche in the highly competitive phone market with the "Trump" aura and become a "disruptor"?

Currently, the T1 smartphone faces significant challenges.

Firstly, the phone market is already dominated by giants, and the competition is extremely fierce.

As a new brand, how the T1 can compete with these giants in terms of technology, supply chain, and distribution channels is a huge test.

Secondly, although "Trump" has a large following, whether this popularity can be converted into continuous purchasing power remains to be seen. After all, in the end, sentiment and belief need to be backed by product quality and cost - effectiveness.

However, we can't underestimate "Trump"'s influence. He has a large and loyal group of supporters. If the T1 smartphone can truly meet the needs of these users and provide good product quality and after - sales service, it can still have a place in the market.

After all, for some consumers, buying the T1 smartphone is not just about getting a communication tool; it's also a way to show support for Trump.

Moreover, DTTM Operations LLC, the company that manages Trump's trademarks, has applied for the "TRUMP" and "T1" trademarks at the patent office, covering wireless phone services, phones, phone cases, chargers, and retail stores selling all these services.

Is Trump eyeing Apple's business value, just like going head - to - head with it?

So, here's the question. Do you think the T1 smartphone with the "Trump aura" is a great deal or a rip - off? Let me know your thoughts in the comments!

Finally, can Cook still sleep well?

This article is from the WeChat official account "Tangdaoya" (ID: tangdaoya). Author: Tangdaoya. It is published by 36Kr with permission.