The ranking of 3C digital brands in March is here, with new models in the AI intelligent category booming | The brand list of the World Research Consumption Index

During this monitoring period, Apple, Huawei, and Xiaomi ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.90, 1.78, and 1.72 respectively.

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Diversified forms of AI agent hardware implementation, brands continue to accelerate the construction of full - scenario intelligent ecosystems

From a segmented perspective, leading brands such as Apple, Huawei, and Xiaomi continue to lead the market with product innovation driven by AI technology. Among them, Huawei ranked first in sales popularity. This may be because the limited - edition Huawei Pura X "Wide Fold" mobile phone was officially unveiled. This phone features the first - launched HarmonyOS AI and a new version of Xiaoyi, which deeply integrates the Pangu large - model and DeepSeek technology, enabling human - like conversations and a psychological large - model for over 100 real - life scenarios.

Secondly, Apple and Xiaomi ranked high in search popularity. On March 4th, Apple released two iPads with a "two - pronged approach" strategy: the new iPad Air (M3) and the new entry - level iPad (A16), consolidating the entry - level market under the performance - grading strategy. Xiaomi launched the "Mi Smart Audio Glasses 2", which integrates functions such as AI voice interaction, scene recognition, and image capture, and supports access to large language models, marking the mass - production stage of Xiaomi's AI glasses.

As generative AI technology penetrates into terminal devices, AI hardware is expanding from single - function to multi - modal and full - scenario applications. Brands are accelerating the layout of new categories such as "AI phones", "AI computers", and "AI office", and building an ecological closed - loop by accessing mainstream AI applications like DeepSeek to meet users' needs for intelligent and personalized services.

Brands integrate the needs of outdoor segmented scenarios, and digital devices are upgraded from "tools" to "travel companions"

In the list, the rankings of brands such as Huawei, realme, and Meizu have risen. As users pursue a healthy lifestyle, it promotes the transformation of digital devices towards "lightweight, professional, and scenario - based". Brands transform devices from functional "tools" into companion - type "companions" by launching new products suitable for outdoor scenarios, covering segmented markets such as cycling and camping.

To meet the outdoor photography needs, OnePlus launched marketing campaigns such as "Spend Spring in a Fancy Way" to highlight the portrait and landscape shooting technologies of its products; realme launched the "Spring Photography Contest" to encourage users to share photos of travel, camping, and other scenarios using mobile phones like the realme 11 Pro +, emphasizing imaging technologies such as the "200 - megapixel single - lens zoom camera" to strengthen the outdoor shooting attributes. Photography brands such as Sony and DJI, with their star products like handheld gimbal cameras and mirrorless cameras, emphasize convenient and intelligent designs, targeting street - photography enthusiasts and short - distance travelers. For outdoor sports scenarios, digital brands continue to upgrade and iterate to meet the needs for health monitoring and convenience.

At the Huawei new product launch event on March 20th, Huawei officially launched the Huawei Band 10, which adds the average HRV indicator for sleep and a sleep health summary function, as well as an emotional health assistant function. It also launched the first semi - open earphones, the HUAWEI FreeBuds 6. In addition, Honor targeted urban sports enthusiasts and launched smart watches and bone - conduction earphones, both of which meet users' needs for long - term wearing and fashion trends.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by using the information in this report.