A Splash of Bright Color in the Palm: The Young People's Minimum Expression of Bravery

In the context of contemporary society, "abstract" is deviating from its original meaning. It refers to an expression style that breaks common sense, deconstructs traditions with novel ideas and humorous words. It is the 2024 annual keyword released by the social platform Xiaohongshu, a term belonging to the younger generation.

This is not only a relaxant against the high - pressure and fast - paced life. Deep in their hearts, it releases the young people's free, open, and unrestrained attitude. One "abstract meme" represents a unique personality.

Around the turn of the millennium, the arrival of Generation Z became a power reserve for the whole society to break through the dull atmosphere. In the Internet era, they have taken the public domain as the main arena for self - expression and created several symbolic signs of the era.

This group of people who defy definition don't easily shout slogans but naturally integrate their pursuit of freedom and courage into every aspect of life.

Young people are also inclined to those trendsetters in the consumer era who show more personality. Colorful retro cameras with instant film and Fujifilm - style imaging are just to their taste.

There are countless differences in one dimension among lines, colors, materials, and forms. Behind different consumption decisions, there may be completely different life pursuits. Consumer electronics brands must understand and take this seriously - the prerequisite for winning the market competition is that they truly open enough outlets for self - expression for this group of independent young people.

The vivo S30 series is specially designed for this group. On May 29th, this series was officially launched, bringing the richest color options and contrast - colored middle - frame design ever. It simplifies the form and adds color, achieving the best combination of colorfulness and simplicity in the palm of your hand.

Such a colorful compact straight - screen phone allows users to have both personality and professionalism. This is the kind of product that young people are currently looking for. They not only care about the technological and aesthetic performance of the product but also whether they are truly seen.

Give You Colors, Give You Symbols for Emotional Expression

Color psychology tells us that from an evolutionary perspective, human perception of color is closely related to survival needs.

If we use it as a lens to observe the popularity of dopamine color schemes, we will find that it is not only the result of design innovation in the business world but also a product of social psychological needs. So, the essence remains the same: it also reflects the younger generation's pursuit of mobilizing emotions, expressing individuality, and adopting a bright attitude towards life.

The vivo S30 series understands the formula for this kind of happiness. This summer, it introduced a new friend, the Sanrio family. In cooperation with Hello Kitty, My Melody, Kuromi, Gudetama, and Pompompurin, it brought five colorful color schemes for users: Cool Berry Pink, Peach Pink, Lemon Yellow, Mint Green, and Cocoa Black. These are enough to become the younger generation's dopamine color palette under the cute aesthetic.

Meanwhile, the vivo S30 series also launched the Sanrio family series gift boxes. The colorful vivo S30 series phones, cute Sanrio family series phone cases, phone bags, phone chains, and other peripherals inject a unique healing magic into users' worlds.

At the same time, the S30 series matches the five color schemes with metallic sand AG with a smooth touch, further enhancing the sense of pursuit of happiness of this group and supporting a more diversified colorful world.

An example of the brand's unique insight is that it also noticed the tough - inside - gentle - outside side of this group. It adopted a contrast - colored middle - frame design. By using two color schemes, Cool Berry Pink and Lemon Yellow, which break the traditional color - matching rules, to boldly collide with the calm black middle - frame, it conveys the product attitude that there is a brave soul beneath a gentle appearance.

Besides the pursuit of colorful fruit - flavored colors, vivo also integrates the portrayal of individuality into the control of lines and forms - the entire vivo S30 series has returned to the design of a straight - edged pure straight - screen with sharp lines.

In fact, the hard - edged lines of the straight screen also match the younger generation's aesthetic pursuit of "a sense of neatness", which reflects Generation Z's preference for a redundant - free design style. The extreme narrow - bezel technology of the whole series will bring users a more immersive content experience, allowing them to be more precise in operations and more engaged in senses when taking photos and enjoying games.

In an era when digital natives emphasize emotional resonance so much, the vivo S30 series boldly responds, breaks traditional aesthetic rules, and is becoming an identity label for a generation of young people.

Young People Portray Themselves, Are Good at Taking Photos and Having Fun

As lifestyles like city walks and mountain hikes gradually become outlets for young people to obtain dopamine and release emotions, the most important task of smartphones is to provide sufficient companionship, allowing young people to play and record while walking without any burden.

First, let's talk about recording. In the highly homogenized and intense competition in the smartphone market for imaging functions, it is becoming increasingly difficult to touch people's hearts.

By casually browsing social platforms, you can see more and more creative mobile photography tutorials emerging. Whether it's the recently popular instant - film color tone or various real - time functions with a certain technical content. This phenomenon sends a signal that young users are no longer satisfied with monotonous recording. The imaging function of smartphones is also regarded as a tool for expressing individual ideas - they not only portray themselves but also record the extraordinary world.

The vivo S30 series came up with a precise solution. By directly using three highly adaptable film colors, Classic Negative (NC Film), Classic Positive (CC Film), and Clear Blue (VB Film), it achieves "direct output of atmosphere - filled portraits".

It can best adapt to a vibrant color space. In holiday parks and amusement parks, with such film colors, the vivo S30 series can instantly capture those mischievous and happy figures. It's not just about freezing moments but also providing a comprehensively excellent live - action imaging experience. In the form of live photos, it not only preserves the beauty of this moment but also its liveliness.

So, any delicate corner may be an inspiration - triggering photo - taking spot. The imaging ability created by the vivo S30 series gives these young souls more confidence and motivation to press the shutter.

The underlying logic of this performance lies in vivo's long - standing flagship imaging ability. In terms of hardware, the 50 - megapixel Sony IMX882 large - sensor super - telephoto periscope lens allows the thin and light body to achieve professional - level long - distance shooting effects. In terms of software, vivo's exclusive self - developed telephoto algorithm can ensure clear images and obvious details even at 10x or higher zoom, which will surely satisfy young friends who love to record concerts.

Beyond imaging, flagship performance, which means being able to play and be used on the go, remains the most fundamental requirement for users when choosing a phone.

First, it's "able to play". The vivo S30 Pro mini packs flagship - level configurations into a small body: the Blue Crystal × Dimensity 9300+ flagship processor with a maximum main frequency of 3.4GHz. While significantly improving peak performance, it has lower power consumption. Even in the extreme graphics quality of Honor of Kings, it can achieve an average frame rate of 119.8FPS for an hour - the dramatic performance of "very mini but more Pro" is realized on it.

It is also very "able to go". Whether it's an outing, camping, mountain climbing, or off - road driving, the S30 series is well - prepared for needs such as battery life, communication, and durability. Specifically, even the compact vivo S30 Pro mini has a 6500mAh battery capacity, meeting the heavy - use needs of young users for a whole day of gaming, video - watching, etc. They don't have to worry about running out of power even without carrying a power bank.

Even in the most extreme communication environments for survival skills, the Global Smart Communication 2.0 carried by the S30 series can achieve network - free communication. By extending the Bluetooth network - free communication distance to the kilometer level, it can transmit your information through the "communication relay" technology.

At every moment when young people reach their ideal lives, their true personalities and simple life pursuits will shine. That's a rare shining moment in the long and ordinary days, and vivo, which always accompanies them, will be the best recorder and witness of their life journey.

Not Just a Technical Tool, but a Connector for Life

For contemporary young people, the meaning of smartphones has long transcended that of communication tools and become a hub connecting the real and digital worlds.

From this perspective, the focus of competition in the industry has begun to deviate from the old path of hardware parameter competition and shifted to a comprehensive competition of building scenario - based ecosystems and injecting emotional value for young users. Among mobile phone manufacturers, those who can understand the cross - needs of young people regarding technology and humanity are likely to win this long - term battle.

Vivo may have a particular say in this. According to the data report of market research institution IDC, the total shipments of smartphones in China in 2024 were about 286 million units. Among them, vivo took the first place with a market share of 17.2%, followed by Huawei and Apple.

Vivo has successfully implemented its in - depth insight into young users. Smartphones are not just tools but also a manifestation of individuality. For example, the introduction of the Sanrio family in the vivo S30 series is a perfect match with the identity of the second - dimension group.

More importantly, under the current social and economic trends, young consumers do not blindly believe in high prices and parameters but value the real user experience and application value behind technology.

The vivo S30 series knows how to provide identity recognition through IP co - branding, offer emotional comfort in dopamine aesthetics, innovate in imaging styles to meet the needs of self - portrayal, and balance a compact body with simplicity and professionalism and flagship performance. It has transformed itself into a carrier of happiness and individuality and is moving towards young users. It can be said that when smartphones become personified, vivo, as a mobile phone manufacturer, is the master craftsman behind shaping this personality.

As the social pace gradually accelerates, when young people are busy building their emotional utopias, there is always a language to help them declare their individual identities. Why can't it be just a simple mobile phone?