Douyin Group Establishes Short Drama Copyright Center | Exclusive by 36Kr
Article by | Lan Jie
36Kr learned that on May 29th, Douyin Group announced the establishment of a Short Drama Copyright Center at an internal communication meeting. This business will report to Zhang Chao overall.
It is reported that the specific action of this organizational structure adjustment is to integrate the BD teams related to Douyin Short Dramas and Hongguo Short Dramas. The "Short Drama Copyright Center", a business with a more central - platform nature, will uniformly provide short drama content to platform products such as Hongguo Short Dramas and Douyin. In addition, the Short Drama Copyright Center is also responsible for cooperating with short drama creators. After this adjustment, all cooperation involving Douyin Group's short dramas needs to be decided by the copyright central platform; the copyright central platform is responsible for the supply of short dramas on various platforms such as Hongguo and Douyin.
It is understood that currently, Douyin Group's short drama business mainly includes the Hongguo Short Dramas APP, which has the largest number of domestic users, and Douyin Short Dramas, which are mainly native to the platform. The IAA free model promoted by Hongguo Short Dramas allows short drama creators to get rid of distribution pressure and generally increases the income of short drama practitioners. In addition, through the "Guoran Plan", Hongguo Short Dramas has produced works such as "Inside and Outside the Home" and "Return to the Yongle Encyclopedia". Regarding Douyin Short Dramas, the "Chenxing Plan" has been used to long - term incentivize high - quality short dramas. Among them, "The Golden Pig and the Jade Leaf" and "A Chinese Odyssey" co - operated with Director Stephen Chow have attracted wide attention in the industry.
People close to Douyin Group said that the core work of the Short Drama Copyright Center is to strengthen the management of short drama copyrights and improve the overall quality of short dramas.