Ranking of the Best Beauty and Personal Care Products in March: Ingredient Enthusiasts Return to the Essence of Skincare | Product List of World Research Consumption Index

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During this monitoring period, YSL All Hours B10 Cushion Foundation, Winona Moisturizing Cream, and Helena Rubinstein HR Prodigy Night Cream Gift Set ranked in the top three of the list with comprehensive popularity indexes of 1.73, 1.72, and 1.71 respectively.

Consumers' Attention to the Underlying Logic of Skin Health Drives Product Advancement in Technology and Ingredients

Judging from the category distribution, facial care products dominate the list, and most of them focus on basic functions such as anti - aging, repair, and moisturizing. This phenomenon indicates that consumers' skincare concept is shifting from "instant repair" to "long - term prevention", and they are pursuing long - term management of skin health through technological empowerment and precise ingredients.

Take Proya Ruby Cream 3.0 as an example. The brand innovatively introduced the "bicyclic peptide" combination, namely Cyclic Peptide - 161 and Flaxseed Cyclic Peptide, paired with the classic five - signal peptide combination. This ingredient has excellent stability, permeability, and high bioavailability, which can effectively promote collagen production and reduce photo - aging, positioning itself as a "must - have for early anti - aging". In addition, SkinCeuticals Retinol Correcting Serum + A.G.E. Interrupter, with the image of the "originator of ingredient - focused products", relies on high - concentration Proxylane and blueberry essence solution and other ingredient formulations, having multiple functions such as anti - aging, repair, and anti - glycation. Among the listed makeup products, like Florasis Airy Loose Powder and NARS Light Reflecting Setting Powder, also seize the market by emphasizing differentiated selling points such as stabilizing the skin barrier and correcting color and brightening.

These products all meet consumers' core demand for "effective skincare" through ingredient transparency, technological specialization, and quantifiable efficacy. At the same time, consumers are also willing to pay a premium for skincare products with long - term value.

Innovation of Products with Different Textures Opens Up a New Skincare Experience, and Men's Skincare Moves Towards Efficacy - Based Demands

In the list, there are obvious innovation trends in the makeup and personal care sub - categories: makeup products create a differentiated experience through texture upgrading, while the men's care sector breaks through the circle with efficacy improvement. At the same time, the attention to efficacy in categories such as body care has significantly increased, reflecting the upgrading of consumers' demand for "full - scenario delicate care".

Specifically, in the makeup category, the Givenchy Prisme Libre Loose Powder + N27 Lipstick Gift Set combines the "matte" and "velvet" textures to meet consumers' dual needs for "high - end makeup effects" and "convenient experience"; NARS Light Reflecting Setting Powder achieves light and long - lasting makeup through the "micron - sized powder" technology, meeting the anti - friction needs in the mask - wearing scenario. On the other hand, the men's skincare market breaks the stereotype of "basic cleansing". The L'Oréal Men's Anti - Wrinkle Lotion with the formula of "Proxylane + Niacinamide" focuses on anti - wrinkle and brightening, extending "efficacy - based skincare" to male users.

In addition, in the field of personal care, Safeguard Pomegranate & Camellia Shower Gel takes "cleansing + anti - dullness" as its selling point, upgrading body care to a "skin brightening project"; Yunnan Baiyao Oral Care Set integrates "whitening toothpaste + gum - protecting toothbrush" to provide a one - stop solution for oral health. Behind this trend is consumers' pursuit of "maximum efficiency".

Explanation of the List

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", and extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C Digital, Footwear, Apparel & Accessories, Food & Fresh Produce, Household Appliances, Sports & Outdoor, Beauty & Cleaning, Mother & Baby Products, Home Furnishing & Decoration, Automotive Consumption, Toys, Models & Musical Instruments, Pet Products, and Medical Health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unrecognized errors or omissions. It is especially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.