Boost the global layout of Chinese enterprises with the "technology + industry" integration model | Overseas expansion activities
What new challenges and opportunities do overseas expansion enterprises face in the context of AI empowerment?
On May 19th, the Leading Enterprises Summit for Overseas Expansion in the Guangdong-Hong Kong-Macao Greater Bay Area was held in Zhuhai. The summit was hosted by Aichuangzuo (Zhuhai) Artificial Intelligence Technology Co., Ltd., PwC China, and the Federation of New Social Strata in Zhuhai, co-organized by Amazon Web Services, and supported by the Zhuhai Listed Companies Association. More than 1,000 representatives from government departments, research institutions, multinational platforms, manufacturing enterprises, and business associations participated in the event.
The conference set up three thematic sessions around "AI innovation + industrial practice" to showcase new paths for enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area in technological innovation and exploration of "going global".
In the session of "AI-driven globalization", Li Rui, a partner in international risk compliance at PwC China, put forward suggestions for the construction of a three-tier compliance system of "strategy - architecture - organization", emphasizing that compliance is the "moat" for building a global enterprise.
Ni Dianling, the general manager of the startup and general business in the Greater China region at Amazon Web Services, introduced Amazon Web Services' "three horizontal and one vertical" global capability layout, covering global infrastructure, security and compliance support, and local ecosystem collaboration. Through cases of "going global" enterprises, he demonstrated how AI plays a key role in improving efficiency, ensuring compliance, and supporting multi-country deployment.
Zhu Qiangqiang, the co-founder of Aichuangzuo, launched two independently developed AI system products on-site - "Deep Blue Rhythm" and "Deep Blue Commercial Photography". Among them, "Deep Blue Rhythm" is positioned as the intelligent decision-making center for enterprises, targeting key business links such as market insight, product development, and brand content, to help overseas expansion enterprises achieve intelligent operation and efficient decision-making; "Deep Blue Commercial Photography" focuses on AI-driven commercial visual content generation, concentrating on brand communication efficiency in multi-language cultural scenarios, and helping enterprises break through the barriers of global content adaptation.
Zhu Qiangqiang said that the launch of the two system products aims to solve the three core problems commonly faced by current overseas expansion enterprises: the lack of a systematic market judgment mechanism, the bottleneck of multi-language content production capacity, and the isolation of data and business. Through AI capability modeling and workflow reconstruction, it helps enterprises to "understand the market, produce content quickly, and connect systems".
In the session on platform trends, Wu Tianxi, the general manager of Haier International Trading Company, shared the trinity internationalization model of "local R & D, local manufacturing, and local marketing", emphasizing the importance of systematic capabilities for a stable "going global" strategy.
Fang Jian, the deputy general manager of Wayfair in the Asia-Pacific region, and Huang Xiao, the president of Ozon in the Greater China region, analyzed the development trends of e-commerce in Europe, America, and Eastern Europe respectively. Wang Xin, the president of the Shenzhen Cross - Border E - Commerce Association, pointed out in the sharing session on "New trends in overseas expansion empowered by AI" that the global online retail scale continues to expand, and Chinese cross - border e - commerce is transforming from the "product - selling" stage to the "export of systematic capabilities" stage.
In the session on manufacturing integration practice, many entrepreneurs presented typical cases, providing practical samples for manufacturing enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area to expand overseas markets. Zhang Lei, the founder of Aichuangzuo, said that Chinese enterprises are moving from the "overseas expansion channel" stage to the "global operation" stage, and artificial intelligence is the key variable to cross this threshold. Through this summit, precipitating AI capabilities and global experience into industry - wide tools will help more enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area to expand overseas steadily, sustainably, and rapidly.
(Source: The Party - Mass Work Department of the High - tech Zone, the Bureau of Commerce, Culture and Tourism of the High - tech Zone, Aichuangzuo (Zhuhai) Artificial Intelligence Technology Co., Ltd.)