Shijingshan has started to "compete in offering high - quality housing", and homebuyers who have been holding back finally got their chance.

"Good houses" are currently the biggest hot topic in the Beijing real estate market.

Only by truly understanding the impact of "good houses" can one bet on the right future direction in the next real estate cycle.

Since the beginning of this year, the implementation of "good houses" has accelerated. In early March, "good houses" were first included in the "Government Work Report". On March 31st, the Ministry of Housing and Urban - Rural Development issued the national standard for "good houses", the "Residential Project Specification", which was implemented nationwide on May 1st. This means that the new era of real estate led by "good houses" has entered the fast lane.

As the capital, Beijing has always had strict regulations and approvals. However, the support from Beijing for "good houses" is unprecedented. On May 9th, the Beijing Municipal Commission of Housing and Urban - Rural Development released the "Annual Plan for Beijing's Housing Development in 2025", emphasizing again the need to "accelerate the construction of 'good houses'."

Currently, only the plain new towns in the suburban areas and the sub - center of Beijing have clearly carried out "good house" pilot projects. In fact, "good houses" have gradually entered the six urban districts of Beijing and begun to influence the real estate market trend in the core areas.

On May 17th, the marketing center of Shougang Jinyue Chang'an, the first "good house" in Shijingshan, started its "internal testing" operation experience. It received more than 600 groups of customers within half a day, becoming the hottest new property in Shijingshan this year and marking a watershed for the Shijingshan real estate market in the era of "good houses".

Actual shooting picture of the pre - opening site of the project's marketing center

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The popular "good house" has advantages beyond a high occupancy rate

Shougang Jinyue Chang'an is the first "good house" project in Shijingshan. Once it appeared, it set several records:

First of all, the occupancy rate of the project starts from 85% and can reach up to 97%. This means that for every 100 square meters, there is 10 - 20 square meters more actual usable space than traditional products, which is "unprecedented" in the whole of Shijingshan.

The high occupancy rate data brings a significant improvement in the actual living experience. The advantage of a large increase in the indoor actual usable area has been transformed by designers into a more reasonable functional space layout.

For example, the 85 - square - meter unit type of Jinyue Chang'an can have three bedrooms, two living rooms, and two bathrooms, achieving a space layout that meets modern people's living habits, such as a wide - view sunny living room, a dry - wet separated bathroom, an independent master bedroom suite, and a U - shaped kitchen.

Moreover, the small three - bedroom apartments of more than 80 square meters have been out of supply in Shijingshan for many years. One can enter the market with less than 5 million yuan, making it a product with a low threshold and high scarcity.

Floor plan of the 85 - square - meter unit type of Shougang Jinyue Chang'an

The 133 - square - meter unit type features an all - bright design, a 270° viewing window, an integrated LDK layout, a total of 10.8 meters of sunny sides facing south on three sides, a 4.1 - meter - wide living room, and a large kitchen of about 10 square meters. The long bay window, the equipment platform outside the kitchen, and the large south - facing balcony maximize the indoor space expansion.

Floor plan of the 133 - square - meter unit type of Shougang Jinyue Chang'an

The improvement in space utilization brought by "good houses" not only increases the rationality of the space function layout but also upgrades the usage logic of each indoor space from "existence" to "high comfort".

Under this new concept, Jinyue Chang'an pays attention to the dual pursuit of "functional aesthetics" and "emotional temperature". On the basis of full - fitting, it also integrates five major space function dimensions, including the entrance interaction, social living room, exclusive bedroom, flexible kitchen, and intimate bathroom, and 56 product highlights to customize a high - quality life.

For example, in the scenario of opening the door and entering the house, there are eight details planned, such as intelligent door locks, electric rotating shoe racks, and shoe cabinet disinfection and deodorization, which not only increase the sense of ceremony when returning home but also bring a healthier and more convenient life.

In the kitchen, where there are high storage requirements and frequent use of household appliances, Jinyue Chang'an takes "flexibility" as the core. Configurations such as pull - out faucets, multi - functional sinks, built - in dishwashers, cooling fans, and water purification monitors are in place at once, solving in advance the problem of constantly adding household appliances and the mess in the most troublesome kitchen scenario at home.

Actual shooting picture of the marketing center of Shougang Jinyue Chang'an

Secondly, in addition to the optimal design and full - fitting of the indoor space, Jinyue Chang'an has also planned an overhead floor and double sunken courtyards in the community according to the design orientation of "good houses". The first - floor parts of buildings 1#, 2#, 3#, and 10# are partially overhead, with a total overhead area of more than 1000 square meters. This is not only the first in Shijingshan but also the largest in Beijing at present.

Having an overhead floor can bring a richer community public space, providing the most convenient third space for the high - frequency needs of owners in daily life, such as relaxation, entertainment, social interaction, and sports, increasing the activity space of owners and bringing more opportunities for neighborhood interaction and a sense of belonging.

To give a simple example, with the overhead floor providing a public activity space, children don't have to play in the unsafe underground garage when it rains.

Moreover, the overhead floor does not occupy the floor area ratio and will not increase the home - purchase cost of owners.

The additional spaces such as balconies bring higher space utilization, and the appearance of the overhead floor creates an all - weather activity scenario in the community public space, improving and extending the indoor and outdoor living scenarios and comfort.

Aerial view rendering of Shougang Jinyue Chang'an

In addition, another highlight of the "good house" product is the optimization of the indoor floor height.

The new version of the "Residential Project Specification" clearly states that the floor height of newly built residential buildings should be no less than 3 meters, an increase of 20 centimeters compared with the original standard. This adjustment improves the indoor lighting and ventilation, allowing residents to have a better spatial experience. The higher floor height also provides better conditions for the installation of intelligent devices.

Jinyue Chang'an fully utilizes the spatial advantages brought by "good houses" and cooperates with Huawei Harmony Smart Home to create a whole - home intelligent solution for owners, enabling technology to truly serve life and comprehensively innovating the living experience.

This 1 + 2+N intelligent product solution includes:

1 intelligent control core: the HarmonyOS central control panel, which can control all household devices with one key;

2 major interaction entrances: the central control family and the Smart Life App, providing convenient touch and remote control experiences;

N kinds of intelligent scenarios: covering multiple fields such as lighting, shading, security, heating, ventilation, network, audio - visual entertainment, and household appliances, realizing the intelligent linkage of all household devices.

With a high occupancy rate, full - fitting and high - quality decoration, diversified community public spaces, and a technology - enabled residence... As a "good house" project, Shougang Jinyue Chang'an not only has a cost - performance advantage but also improves the living quality to a high level.

After seeing Shougang Jinyue Chang'an, one will understand why many people are eager to replace their current houses with "good houses". Because it brings not only a comprehensive upgrade of the living experience but also a reshaping of the lifestyle and real estate value.

Actual shooting picture of the marketing center of Shougang Jinyue Chang'an

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How to choose a house in Shijingshan?

Shougang Jinyue Chang'an is not only the first "good house" in Shijingshan District but also located in the hottest Shougang Park area in Shijingshan District.

Shijingshan District is quite special. Although it belongs to the six urban districts, its GDP ranking in 2024 has long been around the 10th among the 16 districts in Beijing, ranking last among the six urban districts.

Compared with Haidian and Chaoyang, which are actively competing for industries, Dongcheng and Xicheng, which are sticking to their core resources, and Fengtai, which has been "renovating" everywhere in recent years, Shijingshan has its own rhythm. It doesn't rely on industries to win but excels in ecology and the living experience.

Shijingshan has the highest coverage rate of the 500 - meter service radius of urban park green spaces in the city and the highest forest coverage rate among the six urban districts. The total population only accounts for 2.5% of the permanent population in Beijing, with a low population density, a good environment, and a strong sense of relaxation. Therefore, in the perception of many people in Haidian and Xicheng, Shijingshan District is a "back garden". Buying a house in Shijingshan is mostly for improving the quality of life after meeting rigid needs such as children's schooling.

This characteristic of Shijingshan makes the house - buying logic in this area different. The factors that need to be considered in order are: subway, environment, schools, and living convenience.

Shougang Jinyue Chang'an has its own advantages in all of the above four aspects.

Location schematic diagram of Shougang Jinyue Chang'an

In terms of transportation, Jinyue Chang'an is about 300 meters away from the Stadium South Street Station of Line 1 Branch and Line 11 of the subway. It is currently the new property closest to the subway among the properties for sale in Shijingshan District.

After Line 1 Branch is completed and opened to traffic in 2027, one can directly reach core business districts such as Wukesong, Financial Street, Wangfujing, and Guomao CBD from the project, and can also conveniently transfer to Line 10 to reach business districts such as Zhongguancun in Haidian.

The line planning scheme for the second phase of Line 11 was just announced in May. After it is opened in the future, one can directly reach Lizheng, Shougang Park, and Beijing West Station, and can transfer to other rail arteries such as Line 6, Line 7, Line 10, Line 14, and Line 16.

In terms of the living environment, the Shijingshan Sports Center is about 600 meters north of the project. There are the Winter Olympics Park, Yongding River Leisure Park, Songlin Park, and Yamenkou Park within a 1 - kilometer radius, providing plenty of "relaxation" resources.

In order to integrate the natural landscapes inside and outside the project and create a friendly living environment, the project has actively carried out a larger setback from the red line for some buildings, increasing the landscape area and allowing the buildings to blend with nature.

Rendering of the building facade of Shougang Jinyue Chang'an

The project has also specially designed a high - standard "Five - entry and Twelve - garden" layout to echo the overall natural environment of Shijingshan. It includes immersive and quiet ecosystems such as water features, lawns, forests, and orchards, as well as entertainment and social spaces such as sports, children's play, and pet - specific areas, making greenery and relaxation a community atmosphere.

In terms of education, a nine - year - consistent education land is planned south of the project. There is also the Shijingshan Branch of Beijing No. 11 School in the area. High - quality educational resources from kindergarten to middle school have been finalized and implemented.

In terms of daily life facilities, the Shougang Park area is already a very mature area, with no shortage of dining, entertainment, medical, and nursing facilities such as Joy City West Beijing, Sam's Club, Shoucheng Times Center, Jinhaihui, the Western Hospital of Chaoyang Hospital, and Aerospace Center Hospital, creating a strong living atmosphere.

In recent years, new housing projects in Shijingshan have been