The ranking of food and fresh produce in March is here. Workplace sub - health anxiety drives the growth of tonic products | Siyan Consumption Index

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During this monitoring period, milk tofu shredded cheese, 4-jin packs of freshly picked Feizixiao lychees from Xishuangbanna, Yunnan, and Bright Youbei high-quality fresh milk ranked top three on the list with comprehensive popularity indexes of 1.51, 1.28, and 1.25 respectively.

The silver economy resonates with the rigid demand for workplace health, and precise nutrition promotes the value upgrading of tonic products

Judging from the list, tonic and functional foods are highly popular. Driven by both workplace sub - health anxiety and an aging society, they are accelerating innovation around the demand for refined health management, and reconstructing consumption scenarios through product form innovation and precise nutrition plans. For the fast - paced workplace population, Yanzhiwu breaks through the traditional tonic form with "low - sugar + 70ml small bottles", creating a lightweight solution suitable for the office scenario. With the characteristic of being ready - to - eat, it meets the demand for efficient nutrition intake. Swisse combines a protein intake calculator to upgrade whey protein powder from generalized supplementation to a personalized nutrition plan, responding to the demands of consumers pursuing a fit body for precise health management with scientific quantification. In the face of the awakening health awareness of the silver - haired group, Abbott's milk powder for the middle - aged and elderly is rich in 18 nutrients, including scientifically proportioned high - quality protein, various vitamins, and minerals. It breaks through the single - point health maintenance model and simultaneously solves the problems of incomplete nutrition and sub - health status. Relying on the "health detection - product matching" service closed - loop in pharmacy channels, it transforms professional nutrition data into a basis for consumption decisions.

Emotional consumption drives the innovation of leisure foods, and the functional targeting strategy reshapes the consumption scenario of beverages

From a segmented perspective, the popularity of leisure foods is on the rise. Through regional symbols and nostalgic elements, they precisely target user needs and achieve a leap from functional consumption to emotional consumption. Milk tofu shredded cheese uses the "traditional fermentation process of nomadic people" as a technical endorsement. Through the "tear - off packaging" design, it combines the high - protein functional attribute with the image of grassland culture, meeting the urban population's imagination of "primitive purity" and the need for instant replenishment in outdoor scenarios. Old Sichuan beef jerky replicates the packaging of the 1990s and incorporates Sichuan and Chongqing dialect memes. With intangible cultural heritage craftsmanship, it awakens the sense of regional belonging and precisely targets the emotional dependence of users on the "taste of hometown". Both of them build scarcity with regional cultural symbols and elevate snacks to a medium for identity recognition and emotional memory.

In addition, as the weather warms up, the sales of beverage products are increasing. Yuanqi Forest electrolyte water seizes the opportunity of the spring sports boom and launches "customized supply stations" in conjunction with marathon events. With the core selling point of "scientifically proportioned sodium, potassium, and magnesium", it addresses the cognitive pain point of sports people that "hydration ≠ electrolyte replenishment" and positions the product as a "rigid demand product for sports endurance". Suntory oolong tea upgrades its "aftertaste technology". Through the optimization of the tea fermentation process and the extraction of flavor substances, it solves the shortcoming of the "bitter aftertaste" experience of sugar - free tea and reshapes the value expectation of sugar - controlling groups for healthy beverages with the concept that "0 sugar ≠ 0 flavor". Both of them make functional labels more explicit, reduce the user's decision - making cost, and precisely meet the user's healthy consumption needs.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the umbrella of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by the use of the information in this report.