Douyin Real Estate has confirmed an organizational adjustment and streamlining of its operational links, but the CPS model remains unchanged.

On May 12th, Future Livable reported that Douyin Real Estate might abandon the traditional CPS model (Will Douyin Real Estate Abandon the CPS Model?), which sparked wide attention both within and outside the industry. Subsequently, Douyin responded that the model is still operating normally and there are no plans to cancel it in the short term.

On May 14th, the author obtained the latest explanation from Douyin Real Estate to its partners, with the specific content as follows:

"Dear partners, based on the internal needs of the platform and the implementation of the efficiency improvement concept, we will conduct an organizational adjustment in the near future to more efficiently support business development, streamline the connection link between service providers and the platform, and improve the efficiency of daily communication. This adjustment does not involve changes to the business model. Your rights and interests will not be affected during the adjustment period. Please also pay attention to distinguishing the information in the market and refer to the official statements of the platform."

Previously, industry insiders revealed to Future Livable that Douyin Real Estate was about to adjust its business model, transforming the CPS model that had been in operation for over a year into a lead model. Although the CPS model of Douyin Real Estate has not been launched for a long time, it has achieved obvious results. It is reported that this year, it has more than 1,200 cooperation projects covering 50 cities. The newly adjusted lead model is rumored to be the previously used port model, where real estate agents obtain relevant leads by paying fees.

On the evening of May 12th, as soon as the report by Future Livable was published, it immediately sparked a warm response and numerous comments. Many industry insiders contacted Future Livable to learn about the details and progress, and the official account's backend also received a large number of messages from netizens.

Regarding the specific practices mentioned in Douyin's above explanation, such as organizational structure adjustment and how to streamline the link, Douyin told Future Livable that it was unable to provide a specific response for the time being.