It's been ten years since lululemon's Align yoga pants, which sell one every 2.5 seconds | The Frontline

When it comes to lululemon, what comes to your mind?

Most people would blurt out the answer: yoga pants. One of the classics among them is the Align™ Leggings launched in 2015.

It is reported that when designing this product initially, the starting point was to create a pair of leggings that are as light as nothing and offer unrestricted freedom for yoga practitioners. Eventually, the raw material team developed the Nulu™ fabric. With the support of the design team, they created an outstanding cut and wearing experience. Once launched, these Align leggings quickly became popular and became lululemon's star product, with one pair sold every 2.5 seconds.

In 2020, lululemon's market value exceeded the $40 billion mark, and it became a new up - and - coming sportswear brand with a market value surpassing that of Adidas. Behind this success, the Align™ Leggings played a significant role. Almost many people got to know this company through the Align™.

Antonia Lamartino, the Senior Director of Product Innovation and R & D at lululemon, said, "As designers, the combination of sports, emotions, forms, and feelings is the starting point of design, and it's also the reason why our products are so hard to put down. Ten years ago, the Align™ made its debut; today, its influence is everywhere."

Now, ten years have passed. The Align™ has evolved from a single pair of leggings into lululemon's star product line, covering a wide range of styles such as sports bras, vests, short skirts, dresses, shorts, and wide - leg pants. It has extended the wearing scenarios from the yoga studio to every corner of life, redefining women's confident and vivid expression with a design that combines functionality and style. And on the occasion of its tenth anniversary, it brings the new Align No Line™ High - Waisted Leggings.

The tenth anniversary of the Align™ also witnesses the booming development of the yoga community in China. To celebrate this milestone, lululemon has launched a global themed celebration for the tenth anniversary of the Align™. From May to June, it will hold the Align™ Tenth Anniversary "Yoga" Meet You Carnival.

The year after the birth of the Align™, lululemon entered China and opened its first store in China at the Kerry Center in Jing'an, Shanghai. The former also witnessed lululemon's growth trajectory in China.

According to the financial report for the fourth quarter and the full year of fiscal year 2024, in the Chinese mainland market, in the fourth quarter of fiscal year 2024, the net revenue of the Chinese mainland business increased by 46% year - on - year, and the net revenue of the Chinese mainland market for the entire fiscal year increased by 41% year - on - year. As of the end of fiscal year 2024, lululemon had 151 stores in the Chinese mainland.