Revolutionize home services with "certainty", and Master Wan firmly holds the top position in terms of national scale.

In the context of the transformation of the home furnishing industry and the upgrading of lifestyles, consumers aspire to a high - quality and convenient home furnishing lifestyle, while businesses pursue a work style featuring high efficiency and low cost. The highly efficient, standardized, and normalized home furnishing life and after - sales service methods re - engineered through the Internet are rapidly transforming the traditional home furnishing service model.

Scattered demands and supplies are effectively brought together by the "Internet" tool. This well - known model has given birth to remarkable companies such as Airbnb, Uber, Didi, and Meituan in the fields of "accommodation", "transportation", and "food". In the home furnishing service field, there is also a remarkable company born out of the "Internet" model - Master Wan.

Recently, Euromonitor International, a globally leading market research institution, released a comprehensive and systematic research result on the home installation and repair platform industry in the Chinese mainland. Based on the platform's GMV in 2024, it was confirmed that Master Wan ranks first in terms of national scale and national market share among home installation and repair platforms.

The certification of being the national number one not only represents Master Wan's industry ranking. More importantly, it is the market's recognition of this enterprise founded in 2013, as well as its business model of "using rules and technology to combat uncertainty", that is, the model of transforming uncertain service transactions in the industry, which are non - standard, scattered, opaque, and of uneven quality, into certain commodities.

Certainty has become Master Wan's weapon to seize the market. While redefining industry rules, it is also becoming an insurmountable moat for the company.

Certainty for consumers: Eliminating the "black box" of services

During this year's 3.15 Gala, the exposure of the chaos of "repair assassins" on some home furnishing service platforms attracted wide market attention. In fact, such chaos is inevitably related to the home furnishing service industry, which is a market with technical barriers, large in scale but low in concentration.

American economist George Akerlof proposed the concept of the "lemon market" to describe the situation where, due to technical barriers, the demand side cannot accurately or even objectively evaluate the service value of the supply side. The most basic characteristic of the lemon market is the uneven quality caused by information asymmetry. Under such circumstances, the only way for the demand side is to avoid risks as much as possible through low prices. In the long run, it leads to the situation of "bad money driving out good money".

To solve this problem, there is a consensus that an industry giant capable of providing standardized products should emerge. Firstly, it needs to have the key ability to solve information asymmetry. Specifically in the home furnishing service industry, it is manifested in solving industry pain points such as slow service delivery, opaque prices, lack of after - sales guarantee, unclear rights and responsibilities, and uneven service quality.

The underlying industrial logic is not to simply change the traditional offline promotion, flyer distribution, and telephone sales into an online customer - acquisition model for an information aggregation platform, because in essence, it is still a matchmaking business that charges intermediary fees. The core of providing standardized products is to reconstruct a series of "uncertain" pain points in traditional home furnishing services, such as vague prices, random quality, and difficult - to - control timeliness.

In 2013, Master Wan was the first to use the Internet model to gradually disassemble the "last - mile" service of home furnishing services. By establishing standards, reshaping processes, and innovating models, it gradually formed a unified standard service process. For consumers of home furnishing services, the greatest benefit is that through Master Wan, the potential "black box" of home furnishing services is eliminated.

In simple terms, Master Wan uses technologies such as big data, cloud computing, and artificial intelligence to make home furnishing service prices transparent, services predictable, timeliness guaranteed, and after - sales supported.

For example, Master Wan actively promotes the standardization of service prices. Through long - term market research, it sets unified national prices for some home furnishing products with a high degree of standardization and relatively stable installation difficulty. With unified standard pricing and clearly marked service prices, it solves the problem of "opaque prices" at the source. Currently, the "fixed - price" model has been launched for some service types in 9 categories, including furniture, bathroom fixtures, clothes - drying racks, water purifiers, and smart locks.

Based on Master Wan's self - developed intelligent order - pushing system, the supply and demand sides can be quickly matched: users' needs are accurately and real - time matched with professional masters who meet both "skills + location" requirements. In other words, the platform intelligently plans the most reasonable, convenient, and rapid service path for service providers, which not only improves the production efficiency of service providers but also enables users to get an immediate response and a more cost - effective service experience.

In addition, Master Wan continuously iterates its after - sales service mechanism. It is the first in the industry to build a sound guarantee system centered on guaranteed transactions, advance compensation, and commercial insurance, covering the entire process before, during, and after the service, reducing the occurrence of unexpected situations and providing after - sales support.

By using the digital system to achieve process node - based management and reshaping the service process to intuitively show the service transfer process, in essence, Master Wan "standardizes" non - standard services, allowing users to obtain a certain experience similar to online shopping. This has also become one of the key factors for Master Wan to be most recognized by the market.

It is worth mentioning that since its establishment in 2013, Master Wan has always been committed to promoting the standardization construction of the industry. It has participated in formulating industry standards such as the "Specification for Delivery and Installation Services of Home Furnishing E - commerce" by the All - China Federation of Industry and Commerce, the "Safety Standard for Internet - based Home Furnishing After - sales Services", the "White Paper on Commodity Installation Services", the "General Rules for Evaluation of Healthy Whole - home Customization", the "Evaluation of Home Furnishing Whole - package Services" group standard, and the "Technical Specification for Cleaning Indoor Units of Household and Similar Split - type Air Conditioners" group standard, covering various aspects such as information security, liability determination, and service judgment, and spanning various sub - fields of home furnishing and household appliances.

Benefiting from this, Master Wan was rated as the number one in the comprehensive score of China's Internet - based home furnishing after - sales service platforms in the iiMedia Ranking in 2023.

Certainty for service providers: A professional path of "good money driving out bad money"

After solving the information asymmetry, the problem of standardization is also solved. However, solving the "lemon market" still faces the problem of scale. This is not only about whether the market demand is large but also about whether the supply side, that is, the service providers, can form large - scale standardized services.

According to the "2024 Home Furnishing Service Industry Insight Report" released by Master Wan, from 2021 to 2024, the scale of home furnishing service practitioners in China has been steadily increasing year by year. For the first time, the number of masters in third - tier cities has exceeded that in second - tier cities. Service providers flow with market demand, and the number of service providers in first - tier cities is still growing at a high speed.

According to the "Seventh National Population Census" data, in 2020, the working - age population aged 15 - 64 in China was 968 million. Among these working - age populations, about 400 million are blue - collar workers, including blue - collar workers in manufacturing, construction, and services. The number of the latter far exceeds the first two, about 120 million.

As of February 2025, on the Master Wan platform, there are more than 3.7 million registered masters, covering 99% of urban districts and counties across the country. The service scope covers 297 cities and 2,844 county - level administrative regions across the country, and it has provided more than 170 million services for 1.8 million home furnishing enterprises and 42 million families in total, already achieving scale.

However, it should be noted that with a large - scale service provider group with different knowledge levels and cognitive structures, how can standardized large - scale output be achieved? The professional education of service providers is a crucial factor in promoting the standardized development of the industry and achieving industrial upgrading.

Master Wan's solution is, on the one hand, to set strict access thresholds and regular qualification assessments, putting forward strict requirements for the skill levels of service providers. Only masters who pass both the skill certification and the telephone interview can successfully register on the platform.

On the other hand, relying on the continuously iterated and upgraded intelligent order - pushing system, while providing more employment opportunities and living guarantees for the master group, it provides the same learning platform and promotion mechanism for all registered masters. It also holds events such as the "Offline Training Class for Whole - home Customization Installation" jointly established with Easyhome, empowering the master group to upgrade their skills and enhancing service certainty.

In fact, under the current mainstream model of "self - operation" and the constraints of industry standards and platform regulations, masters' incomes are linked to their own service levels, service attitudes, and business awareness. The master group is gradually becoming professional, with revolutionary changes in both professional skills and service qualities.

The "digital resume" makes historical service data clearly visible. Consumers can make judgments and distinctions based on objective indicators such as appointment timeliness, completion timeliness, historical service volume, and positive review rate, which also gives service providers with both technical skills and service capabilities a greater market competitive advantage. This has become a sustainable driving force for service providers to continuously improve their skill levels and service awareness, thus entering a virtuous market cycle of "good money driving out bad money".

By promoting the professional construction of masters and upgrading the gig economy to a "professional service provider ecosystem", attracting high - quality labor to settle, it has gradually become Master Wan's barrier on the supply side.

Certainty of the industry ecosystem: Standardized reconstruction and trust infrastructure

Generally speaking, since its establishment in 2013, Master Wan's persistence in standardization construction and the satisfaction of both the demand side and the service providers has gradually built a new industry ecosystem.

On the one hand, by formulating industry standards, reshaping service processes, and improving service specifications, it provides a standard for practitioners to follow. On the other hand, it sets strict access thresholds, constructs a systematic qualification certification, skill assessment, and grade promotion mechanism, accelerates vocational education, and cultivates a team of high - quality home furnishing masters with both professional skills and service awareness, bringing better home furnishing services to families across the country.

Unified service standards, digital credit systems, etc., in essence, push the industry from "wild competition" to "rule - based cooperation", making it an infrastructure - type platform.

Nowadays, Master Wan is not only an official cooperative service platform of Douyin and Pinduoduo but also the only officially recommended service platform of IKEA. Industry leaders such as Lin's Home Furnishing, AUPU, Jomoo, and Desman are also its partners. It can be said that Master Wan has become the well - deserved "first choice" in the home furnishing after - sales field. For example, in the long - term in - depth cooperation between Master Wan and IKEA, through the output of professional and high - quality after - sales services, IKEA's NPS (Net Promoter Score) has reached 92.

The standardized reconstruction has also promoted Master Wan's transformation from an initial installation platform serving B - end enterprises to a "one - stop professional skill service platform" with multiple categories, multiple scenarios, and national coverage, expanding the service boundaries and enhancing the platform's influence, enabling it to stand out among many competitors in the home furnishing service platform market.

On the other hand, Master Wan attaches great importance to the satisfaction of both sides. It truly stands from the user's perspective, puts itself in the user's shoes, and improves the experiences of both users and masters. This is also the most important brand ecosystem for it to develop into the industry leader. As Tian Xiaozheng, the founder of Master Wan, said, "bilateral satisfaction" is the company's brand barrier.

This not only requires the service quality to be excellent, providing users with a better experience, but also enables service providers to become professional, cultivate professional qualities, establish professional identity, improve social status, and realize their life values. In recent years, through a series of measures such as constructing a qualification certification system, establishing the "Master's Day on August 3rd", and setting up a "Master Professionalization Experimental Base", Master Wan has not only paid attention to the income problems of service providers but also made the work and life of front - line service providers safe, warm, and dignified, fundamentally purifying the industry ecosystem.

The certainty in the above dimensions has also enabled Master Wan to form a positive cycle of "user growth → master retention → data accumulation → experience optimization". On the user side, it improves word - of - mouth through certain experiences and reduces customer - acquisition costs. On the supply side, it attracts more masters to join through professionalization, further expanding the service coverage. On the platform side, it continuously strengthens certainty through standardized reconstruction and bilateral trust infrastructure.

These certainties ultimately create a flywheel effect for Master Wan's scale development.