With a billion-yuan upgrade, how does the extended-range version of the Xiangjie S9 create new experiences in safety and luxury?

After the penetration rate of new energy vehicles approaches 50%, the Chinese automotive market is brewing a structural transformation.

According to data from Yiche.com, from January to October 2024, in the luxury car market with a transaction average price of over 500,000 yuan, the sales volume of new cars from Chinese brands accounted for more than 60%, becoming the main force in the luxury car market.

Behind the reversal in sales volume, Chinese consumers' demands for luxury cars have shifted. Intelligence and safety have become the technological elements that dominate the luxury car market.

Currently, the intelligent development of some traditional luxury brands remains at basic levels, such as fully equipping facelifted models with large screens and introducing local systems for in - vehicle voice. Most of the intelligent experience aspects, such as advanced intelligent driving assistance and intelligent voice assistant services, are still in a "futures" state.

Domestic luxury cars have broken through the luxury barriers set by traditional brands with technology: luxury cars in the new era are not simply about high prices and premiums, but about leading technology and vehicle - using experiences.

On the one hand, domestic luxury cars have richer configurations and more advanced functions. For example, they have sensor structures with higher precision, broader - range active safety protection, and more environmentally friendly and healthy cockpits.

In the C - GCAP vehicle professional test conducted by the China Automotive Technology and Research Center, the AITO S9 from Hongmeng Zhixing achieved super - five - star results in all three aspects of health, energy efficiency, and low - carbon performance.

This indicates that the vehicle health standards across the industry are rising. Chinese cars have also entered the deep - water area of the luxury market. Technology and configuration are just the tickets to enter the luxury car market, while humanistic care is the ultimate concept conveyed by luxury cars.

On the other hand, these superior configurations also come with a more accessible price system. Domestic luxury brands advocate that "entry - level means top - level". Better functions should be known and enjoyed by more users.

This concept has gradually changed Chinese consumers' habits of purchasing luxury cars.

Now, the Chinese market is eager for a new luxury car that can meet consumers' new needs and represent the new strength of Chinese brands. The extended - range version of the AITO S9 is the sharp sword stabbing into the heartland of traditional brands.

Intelligent transformation in driving and safety

Regardless of the era or brand, technology has always been the main axis of the narrative logic of luxury cars.

Most traditional luxury cars come from German brands. High - powered engines, high - efficiency gearboxes, and sophisticated chassis structures are the main labels of traditional luxury fuel - powered cars.

With the popularization of new energy vehicles, these labels that traditional luxury cars are proud of are starting to fade.

The pursuit of instantaneous performance explosion in high - powered engines and the pursuit of smooth speed switching in gearboxes are inherent attributes of electric motor drive systems. The power battery placed at the bottom of the car has also solved the design pain points of fuel - powered car companies in terms of overall vehicle weight distribution.

If an ordinary new energy vehicle can have the performance of a traditional luxury fuel - powered car, what kind of technological transformation should a new energy luxury car initiate?

The extended - range version of the AITO S9 provides a new answer: use intelligence to raise the safety baseline of cars and change the driving and riding experience.

In terms of driving, relying on the latest Huawei Turling platform, the extended - range version of the AITO S9 breaks the curse that traditional luxury cars have to choose between "excellent driving" and "comfortable riding".

The chassis of the extended - range version of the AITO S9 uses a pure German mechanical structure, is standard - equipped with a five - stage height - adjustable intelligent air spring and a continuously variable damping shock absorber, and has been newly tuned to have a strong "German flavor". Moreover, with the cooperation of HUAWEI ADS full - dimensional fusion perception, HUAWEI XMOTION intelligent body coordinated control, and HUAWEI DATS dynamic adaptive torque control, it is equivalent to having "eyes on the chassis", enabling the vehicle body to achieve pre - perception and precise coordinated control, making it both easy to drive and comfortable to ride. It is worth mentioning that since the drive motor generates a huge torque at the moment of starting, passengers will feel a much stronger sense of dizziness in electric vehicles during acceleration compared to fuel - powered cars. This has made many consumers shy away from electric cars, especially luxury sedan users with high requirements for comfort. The newly upgraded motion sickness relief 2.0 and comfortable braking mode of the AITO S9 can reduce the sense of dizziness during rapid acceleration and braking, making passengers more comfortable.

In terms of safety, the active anti - slip control and anti - deviation function when skidding of the extended - range version of the AITO S9 can ensure the stable driving of the vehicle on slippery roads and snowy or rainy roads, making driving safer.

Technologies and configurations like these were usually only applied to models priced at one million yuan in the past, and in the form of high - priced optional packages. With the support of Huawei's full - stack technology, the extended - range version of the AITO S9 in the 300,000 - yuan price range has a driving control experience comparable to that of million - yuan luxury cars.

In addition, the extended - range version of the AITO S9 is equipped with Huawei's Snowy Owl intelligent extended - range system, which realizes the intelligent upgrade of range and performance through four major algorithms.

The new road condition prediction power generation algorithm can intelligently allocate the vehicle's fuel and electricity usage. Using fuel on highways is more energy - efficient, and using electricity in low - speed conditions is smoother.

Under the WLTC working condition, the pure - electric range of the extended - range version of the AITO S9 is up to 365 km, and the comprehensive range is 1355 km. The fuel consumption per 100 km is only 5.93 L, and it only requires 92 - octane gasoline.

The vibration suppression algorithm and the mute control algorithm have achieved silent power generation and silent start - stop, increasing the overall quietness of the vehicle.

The extended - range version of the AITO S9 breaks the trade - off between "driving control" and "comfort" in traditional luxury cars, allowing users to enjoy both the pleasure of driving and a comfortable and quiet riding experience.

In another aspect that consumers are eagerly concerned about, intelligent driving, the extended - range version of the AITO S9 has achieved a technological performance that traditional fuel - powered luxury cars currently find difficult to match.

First of all, there is a comprehensive upgrade of intelligent hardware.

The extended - range version of the AITO S9 is newly equipped with HUAWEI ADS 3.3. The whole vehicle is equipped with a total of 30 sensing hardware structures, including 1 192 - line lidar, 3 high - precision solid - state lidars, 3 4D millimeter - wave radars, 11 vision cameras, and 12 ultrasonic radars. It is expected to be one of the first models to be equipped with HUAWEI ADS 4 in the third quarter.

This is one of the leading hardware configurations among models in the industry regardless of price. This sensor device not only supports more scenarios and functions but also provides multi - layer safety protection for the extended - range version of the AITO S9.

On the basis of the "visible and parkable" function, the extended - range version of the AITO S9 has upgraded the parking usage range, adding the ability of parking valet across scenarios from the ground to the basement, across floors, and even in open - air parking lots.

That is, users can operate the vehicle to park in a basement parking space while standing downstairs in the community. The extended - range version of the AITO S9 can independently identify the entrance and exit channels and gates of the basement and park in the cross - scenario parking space specified by the user.

In addition, the extended - range version of the AITO S9 has also launched the "remote summon" function for the first time. When it is inconvenient to operate in a narrow parking space, users can operate the vehicle to automatically park out through a pre - agreed gesture, which not only improves efficiency but also adds uniqueness to the AITO S9.

Another benefit brought by high - precision sensors is the comprehensive improvement of vehicle safety.

Most traditional luxury sedans emphasize passive safety, ensuring the life and health of passengers in the vehicle during a collision through the body structure design.

In addition to the cage - type body structure design, the extended - range version of the AITO S9 also provides more active safety functions.

The 4 lidars and 3 4D millimeter - wave radars installed on the vehicle body have a wider field of vision than the human eye.

Especially on rainy and foggy days, when it is difficult for human drivers to observe the road conditions, with the support of 4 lidars, the extended - range version of the AITO S9 can achieve all - around obstacle recognition and anti - collision warning in the front, rear, left, and right of the vehicle.

In addition, during the parking process, the vehicle can not only accurately identify low - lying obstacles such as stone piers and flower beds but also handle suspended obstacles such as fire hydrants and charging piles, as well as negative obstacles such as ditches and steps.

For example, when encountering a situation like a neighboring car door suddenly opening, it will actively brake to protect the safety of passengers in the vehicle and the vehicle property.

Safety has always been the top priority in the products and publicity of luxury brands, and this is an effort that car companies will never over - do.

The AITO S9 has achieved what traditional luxury brands have painstakingly achieved in terms of passive safety of the vehicle body, and it has also achieved what they lack in terms of intelligent active safety.

And all this is just the beginning. The powerful hardware configuration and OTA upgrade ability will enable the AITO S9 to continuously create stronger safety and better protection during the long - term vehicle - using process of users.

New definition of the sense of ceremony and emotional value of luxury cars

The important boundary between luxury cars and ordinary cars is the sense of ceremony and emotional value, especially for luxury sedans. It is not only a means of transportation but also an important habitat for users' lives and spirits.

Traditional fuel - powered luxury cars prefer dark - colored bodies with a sense of oppression and metal decorations, while the extended - range version of the AITO S9 hopes to create an atmosphere that conforms to the reserved aesthetic and private comfort of the Chinese people.

In terms of appearance, the extended - range version of the AITO S9 has launched unique body color schemes: Cosmic Blue and Universal Red, along with the dazzling Star River headlights, interpreting the beauty of the universe. In addition to nappa leather and imported solid wood in the interior, pure wool is used as the carpet, and the entire roof is covered with full - suede.

In addition, the extended - range version of the AITO S9 has incorporated more humanistic care.

Supported by the million - pixel intelligent projection headlights and the new Huawei Car Language System, the extended - range version of the AITO S9 is the first to be equipped with an interactive welcome light carpet, such as the "flower - blooming - with - every - step" effect, increasing the sense of ceremony when users get in and out of the car.

This car language system also supports outdoor projection and somatosensory games, providing an interactive playground for the whole family during outings. The intelligent dynamic light carpet during driving can be adjusted according to the vehicle speed and steering, ensuring the safety during the driving process.

In addition, the AITO S9 has preset unique cockpit modes for different scenarios.

In the one - key nap mode, the zero - gravity seat and the laser projection giant screen can be turned on simultaneously, transforming the car into a private lounge for users. When traveling with family, users can also turn on the movie - watching mode and sing karaoke without a microphone with one key, and enjoy the pleasure of a home theater with the excellent series of Huawei Yuezhang audio.

After the omnidirectional privacy sunshade is opened, wrapped by 8 pieces of laminated sound - proof glass and 360° acoustic technology in the whole vehicle, the car cabin can instantly become a quiet sleeping room. The settings of the secretary screen and the refrigerated and heated refrigerator can also turn the vehicle into a mobile meeting room.

The extended - range version of the AITO S9 represents a basic concept of new luxury brands: a vehicle is not an exclusive tool for a certain role but a complex where every group can find value.

Luxury cars should not only have the single value of "noble". The extended - range version of the AITO S9 provides users with meticulous humanistic care.

When used for personal travel, it can provide an exciting experience; when traveling with family, it can offer a warm atmosphere; and in business scenarios, it can provide good privacy protection. The extended - range version of the AITO S9 conveys the care of a new generation of luxury brands and represents the pursuit of a new generation of luxury consumers.

An excellent choice for luxury cars in the 300,000 - yuan price range

Consumers' deepest impression of traditional luxury cars is the comfortable experience in advertising and the extremely high selling price in real life.

When the Chinese domestic automotive market was still in its infancy, foreign luxury brands took the lead and filled the gap in the luxury car market.

They launched models with extremely high prices, and the high premiums borne by consumers brought substantial profits to the enterprises. Since the luxury car consumption structure was tilted towards administrative needs in the past, sedan models have gradually become the iconic products of various luxury car companies.

However, such products obviously no longer meet the current needs of the automotive market.

In an era of economic uncertainty, both social investment and the consumption structure of the public are undergoing drastic changes. The path for domestic new luxury cars to achieve substitution has actually emerged: use technology to create new experiences of safety and luxury, and show brand sincerity through price and configuration.

The extended - range version of the AITO S9 is such a model that hopes to impress users with sincerity. Whether it is the intelligence that current users value most or the safety that the luxury market has always pursued, the extended - range version of the AITO S9 is an excellent choice in the 300,000 - yuan price range.

On the one hand, the dual - energy options of pure - electric and extended - range break through the consumption barriers of users for new energy vehicles, providing sufficient impetus for the AITO S9 to further impact the luxury sedan market.

On the other hand, the difference in the cost of the power system makes the extended - range version have