Frontier | Unity Debuts at Shanghai Auto Show, Showcasing Digital Twin Factory and Establishing In - vehicle Game Center

Recently, the 2025 Shanghai International Automobile Industry Exhibition was grandly opened. Unity China showcased three innovative technologies: the Digital Twin Factory project, the Digital Intelligent Emotional Cockpit, and the in-vehicle gaming ecosystem based on the fourth screen.

This year marks the third year of Unity China's in-depth exploration in the automotive field. In just three years, Unity China has partnered with 35 well-known global vehicle manufacturers, providing real-time 3D cockpit solutions for a cumulative total of 77 mass-produced vehicle models, with a market share of over 85%.

As an American company, Unity China has made forward-looking arrangements and was the first to launch the Tuanjie Engine centered around local R & D in China, fully meeting the needs of the Chinese market.

Now, the Tuanjie Engine has succeeded Unity 6 and become a real-time 3D technology platform that fully fits the local development environment. From the Tuanjie Engine, the in-vehicle version of the Tuanjie Engine to the in-vehicle kit of the Tuanjie Engine, Unity China continuously promotes the high-quality development of China's intelligent automotive industry with local R & D, local services, and local ecosystems.

At this auto show, the first highlight of Unity China was the official release of the Digital Twin High-precision Factory project jointly developed with NIO.

Based on the industrial kit products of the Tuanjie Engine, this project has helped NIO achieve multi-dimensional technological innovations in the automotive manufacturing scenario, including all-round and multi-level device data collection and synchronization, AGV scheduling monitoring, robot operation status monitoring and control, and factory roaming.

Moreover, this project has constructed a fully functional and powerful metaverse high-precision factory through two dimensions of "reflecting reality with virtuality" and "controlling reality with virtuality", helping customers achieve full-process digitalization and intelligence from design, simulation to production and operation and maintenance.

The implementation of this digital twin project also demonstrates that Unity is not only a rendering platform but has also become a computing and data platform for the automotive industry chain, promoting data interconnection and interoperability in the upstream and downstream ecosystems of the industry chain.

The second highlight brought by Unity China is the Unity HMI Parallel Space - the Digital Intelligent Emotional Cockpit, which offers a more immersive third-space experience with innovative technologies such as multi-modal interaction, AI intelligent companions, panoramic 3D vision, and real-time physical rendering.

This solution is targeted at vehicle manufacturers and offers 12 innovative highlights, including advanced 3D map rendering, ADAS visualization, spatial atmosphere creation, intuitive 3D vehicle model control, data-driven lighting and weather changes, AI + meditation space, and AR HUD multi-dimensional information integration.

Beyond digital twin and intelligent cockpits, Unity China has a greater goal, which is to make early arrangements for the fourth screen and kick off the era of in-vehicle gaming.

Now, with the maturity of intelligent cockpit technology and the upgrade of screen hardware, the automotive cockpit has gradually transformed into an independent, enclosed, and immersive entertainment space, becoming the fourth screen for user interaction after TVs, PCs, and mobile phones.

Unity has observed that the in-vehicle gaming field is at a critical stage of development from scratch. In the future, the in-vehicle gaming ecosystem will no longer be a simple content migration, but a large number of original games specifically customized for the in-vehicle environment will emerge, creating a brand-new entertainment consumption scenario.

To this end, Unity China has specially established an in-vehicle gaming center, showcasing new in-vehicle gaming forms such as multi-screen interactive games, panoramic sound immersive experiences, in-vehicle XR tracks, and somatosensory gesture interactions that are deeply developed for the in-vehicle environment. In addition, Unity China will also launch an in-vehicle gaming platform and hardware SDK to accelerate the construction of the native in-vehicle gaming ecosystem.

In the next few years, the interactive and entertainment experience of in-vehicle screens will gradually catch up with and even surpass that of mobile platforms. The rise of the fourth screen will become a strategic intersection point for the automotive and Internet industries. Unity China is taking the lead in deploying in this blue ocean market.

It is also worth mentioning that since entering China, Unity has actively promoted the strategic needs of localization and has established partnerships with several domestic SoC manufacturers such as MediaTek, Rockchip, UNISOC, and Xinchi Technology to achieve underlying optimization for domestic chips.

In the map field, Unity China has joined hands with mainstream map providers such as AutoNavi, Tencent, Baidu, and NavInfo to promote the mass production and implementation of real-time 3D map rendering. In the field of intelligent driving, Unity China provides efficient 3D HMI front-end solutions for mainstream intelligent driving suppliers, helping to continuously improve intelligent driving capabilities.

In the future, Unity China will continue to cooperate with local suppliers to provide customers with more efficient and localized product solutions.