Qianli Technology: Steady Development Amidst Intelligent Transformation and New Variables in "AI + Vehicles"
The Chinese automotive market has entered a high - speed period of intelligent growth.
In the first quarter of this year, the production and sales of new energy vehicles in China increased by 50.4% and 47.1% year - on - year respectively. Amid the rapid development of new energy vehicles, intelligent technology has become the core driving force, and the market penetration rate has continued to rise. A report in the automotive industry points out that the market penetration rate of vehicles with combined driving assistance functions in China has increased rapidly, rising from 23.5% in 2021 to 57.3% in 2024. It is expected that the market penetration rate of L2 - level assisted driving function vehicles is expected to exceed 70% this year.
Under the drastic market changes, the enterprises in the market are undergoing subtle changes: some adhere to the old ways and withdraw in the face of the new era; others actively transform, embrace the new changes and seek the "second growth curve".
Among them, a technology enterprise transforming from traditional manufacturing to "AI + vehicle" has sent a positive signal of transformation to the market with an annual report showing revenues of 7.035 billion yuan and a year - on - year net profit increase of 65.28%.
Yes, it is Qianli Technology after reorganization and renaming.
The "Highlight" of Financial Data
The restructuring of Lifan three years ago was regarded as an epitome of the dilemma of traditional manufacturing; three years later, the financial report curve of the "new - look" Qianli Technology has quietly risen.
In Qianli Technology's financial report, the company's revenues in 2024 increased by 3.94% year - on - year, and the net profit attributable to the parent company increased by 65.28% year - on - year, far exceeding the industry average. Among them, the automotive business is the core of Qianli Technology's transformation. In 2024, its sales volume reached 57,800 units, a year - on - year increase of 36.7%, hitting a three - year high; the annual revenues of the automotive business reached 4.217 billion yuan, a year - on - year increase of 12.95%, showing a positive growth trend.
This growth is due to the "integrated charging and battery swapping" technology route, which covers the needs of both the B - end and C - end. The Ruilan series of models have carved out a niche in the battery - swapping market.
While the automotive business has entered the "fast lane", its motorcycle business and general machinery business are also developing steadily. In 2024, they achieved operating revenues of 2.568 billion yuan, a year - on - year increase of 5.55%. The strong growth of overseas business is another highlight of Qianli Technology's financial report: in 2024, its revenues reached 2.849 billion yuan, accounting for more than 40% of the company's overall revenues.
As a pioneer in the transformation from traditional manufacturing to new energy and intelligence in China, every financial report of Qianli Technology is carefully scrutinized. Everyone is eager to know whether the reorganization and the introduction of a leader with an "AI gene" can inject new vitality into this established automaker.
Now it is certain that the answer is yes.
"In the increasingly fierce market competition environment, we have shown strong development resilience and vitality." Yin Qi, the chairman of Qianli Technology, said with pride. At the same time, he emphasized that 2025 will be a historic turning point from "vehicle + AI" to "AI + vehicle", and there will be fundamental changes in user experience and business models.
To adapt to this trend, Qianli Technology introduced strategic resources at the end of 2024 and launched the strategic layout of "AI + vehicle". "The entire terminal business of Qianli Technology has actually been sorted out quite comprehensively and maturely, which is a good foundation. Next, while implementing the strategic plan of the dual - wheel drive of 'terminal + technology', we will drive the long - term strategy of 'dual transformation' to accelerate the business transformation and upgrading."
Actually, it is easy to understand. The "dual wheels" represent the terminal business and the technology business. The terminal business stabilizes the foundation, and the technology business drives the future; the "dual transformation" refers to the "AI - driven" and "internationalization" breakthroughs. It is quite meaningful that in Yin Qi's view, "internationalization" is not just about selling cars overseas. "Future internationalization includes not only our international terminal business but also our ability to truly empower global OEM manufacturers in technology."
His "ambition" is obvious, but not blind, which comes from the confidence of Qianli Technology's technological advantages.
Opening a New Sample of "AI + Vehicle"
"In the past, automakers competed in horsepower; in the future, they will compete in brainpower."
This is not only an understanding of the industry trend but also the underlying logic of Qianli Technology's strategic moves. Relying on this, Qianli Technology has introduced AI technology resources and ecological forces, and focused on the layout of two major business areas: intelligent driving and intelligent cockpit.
In the field of intelligent driving, the company relies on self - developed algorithms and data closed - loop systems to develop intelligent driving solutions supporting L3 level, and is accelerating the process of large - scale mass production; in the intelligent cockpit track, it focuses on cognitive intelligence breakthroughs, and creates a Natural UI intelligent cockpit system with emotional interaction capabilities by integrating multi - modal large models and end - to - end voice interaction technology, reconstructing the paradigm of human - vehicle interaction. Through dynamic scene perception and context understanding, the system can realize innovative functions such as natural semantic interaction and contextual service recommendation, establishing a barrier for differentiated experience.
In fact, Qianli Technology's various moves in the past few months have best explained its future.
In February, Qianli Technology announced a cooperation plan with Geely and Jieyue Xingchen to jointly promote the development of "AI + vehicle"; in March, Qianli Technology announced the investment to establish a joint - venture intelligent driving company, Qianli Intelligent Driving, and launched the "Qianli Haohan Intelligent Driving System" aiming to build an open platform for third - party vehicle enterprises.
The establishment of the joint - venture company breaks the traditional Tier1 supply model and constructs a "trinity" industrial community: combining Geely's vehicle engineering experience, Qianli Technology's algorithms and local government industrial policies, an open - style technology platform is built; through data closed - loop and algorithm iteration, synergistic effects beyond individual enterprises are created to achieve system - level efficiency improvement; modular intelligent driving solutions are output to the entire industry, forming a new model of "customization for vehicle enterprises + ecological sharing".
In other words, Qianli Technology aims to build an intelligent ecosystem with data interconnection, complementary capabilities and shared interests.
In Yin Qi's view, this is a label for "AI + vehicle".
2025 is the year for Qianli Technology to implement its strategy and the beginning of "AI + vehicle". The narrative about the future of the automotive industry has just begun.
It is gratifying that Qianli Technology seems to have grasped the "opportunity".