Ranking of 3C digital products in February: Scenario-based high-performance products stand out | Product list of Siyan Consumption Index
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During this monitoring period, the Thunderobot Hunter Blade 16 gaming laptop ranked first on the list with an ultra-high comprehensive popularity of 1.83. Closely following it were the 2024 MacBook Pro M4 Pro and the Lenovo Legion Blade 7000K gaming desktop, which had a comprehensive popularity of 1.72, slightly outperforming the other brands. The remaining 3C digital products also ranked on the list with similar scores.
High-performance and innovative form factor products drive high-end consumption, and scenario-based demands lead to market differentiation
In terms of category distribution, desktop computers and mobile communication products dominate, showing a significant consumption trend of parallel development in "performance upgrade" and "form factor innovation". From the perspective of product positioning, gaming laptops, flagship mobile phones, and professional creative devices constitute the core categories, indicating that users are no longer satisfied with general-purpose devices but are pursuing the optimal solutions for specific scenarios, showing a strong demand for high-performance scenario-based tools. Specifically, the top-ranked Thunderobot Hunter Blade 16 gaming laptop and Lenovo Legion Blade 7000K gaming desktop feature top-tier processors, advanced cooling systems, and high-resolution, high-refresh-rate, and high-color-gamut gaming screens, directly targeting the demand of hardcore gamers for a smooth gaming experience. The MacBook Pro M4 Pro, on the other hand, attracts content creators and professional users with the energy efficiency advantage of its self-developed chips. In the mobile phone market, in addition to popular products such as the Huawei Mate XT Ultimate, Samsung S25 Ultra, and iPhone 16 Pro Max, the OPPO Find N5 folding screen phone, officially launched in February as the "world's thinnest folding flagship", has set a new standard in product performance and form factor, meeting the combined needs of business and entertainment and sparking heated discussions among netizens on social platforms.
Audiovisual and smart peripherals perform outstandingly, and consumer demands extend towards immersion and professionalism
In addition to core hardware, the audiovisual devices and smart peripherals on the list also performed impressively, highlighting users' pursuit of product performance such as immersive experience and smart connectivity, and adapting to different social scenarios through a variety of smart devices. Among them, the Sony Alpha 7 IV, with its full-frame image sensor and excellent video quality, has become the top choice for photography enthusiasts, reflecting that with the arrival of spring, the enthusiasm for outdoor activities and travel has driven the sales boom of professional equipment. The Sony WH-1000XM5 over-ear headphones meet users' dual needs for "noise isolation" and "cinema-grade sound" through adaptive noise cancellation and spatial audio, and are also trendy items for young people during commuting and travel. In terms of smart devices, the Apple Watch Ultra 2 enhances health monitoring and outdoor functions and enables data interconnection with the iPhone. Applications such as stress testing are favored by office workers, helping users manage their emotions and monitor stress in real-time. The Razer Viper V2 Pro mouse reduces rebound delay with its optical sensor and third-generation optical micro-switch, meeting the precise operation needs of esports players. In addition, the 2025 new model of the Romoss 20000mAh power bank made it onto the list, reflecting users' continuous concern about "range anxiety" on the one hand, and meeting the consumption preferences of travel users with its low-saturation color schemes such as blue and powder-blue gradients on the other hand.
List description
The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", as well as extended list reports for corresponding scopes. Its purpose is to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.
The Shiyan Consumption Compass Series Index List continuously monitors the following industries:
3C digital, footwear and apparel accessories, food and fresh produce, household appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automotive consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.
Image source: Shiyan Big Consumption Index
Disclaimer
This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.
The list data is calculated by combining publicly available data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.
Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it may not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.