Revenue exceeds 10 billion yuan: China's largest self-operated overseas warehouse completes tens of millions of US dollars in Series C financing | Exclusive from 36Kr
Author | Zhang Ziyi
Editor | Yuan Silai
36Kr learned that Fandign International Group (hereinafter referred to as "Fandign International"), a comprehensive service provider of global integrated supply chain, has completed tens of millions of dollars in Series C financing. This round of financing was led by Jiayu Capital, followed by Shenqi Capital, Mingyu Venture Capital, and Jinluan Securities. Old shareholders such as Shunwei Capital and Puhua Capital continued to increase their investment. Light Source Capital served as the exclusive financial advisor. The financing funds will be used to accelerate the construction of local operation capabilities in emerging markets and promote the intelligent and digital upgrading within the enterprise.
Fandign International was founded in 2013. It provides one-stop full-chain services for cross-border enterprises, including outbound shipping, intercontinental transportation, customs clearance, overseas warehousing and value-added services, last-mile delivery, and sales in the destination country. Currently, it has served more than 5,000 core customers in over 100 countries around the world, offering refined, customized, and highly responsive logistics and supply chain services.
After decades of development, Fandign International has established a dual-wheel drive model of "logistics warehousing and distribution + distribution channels". It helps customers producing high-value-added products establish sales channels overseas, eliminating unnecessary intermediate large-scale trading links and enabling manufacturers to maintain profit margins in a high-tax environment.
In addition, Fandign International introduced that the company also serves a large number of overseas small and medium-sized distributors, providing them with one-stop solutions for overseas local businesses. Whether the procurement source of goods changes from China to Southeast Asia or is locally procured overseas, it can provide service solutions for customers. By reducing intermediate traders, the profit margins of the distributors served by Fandign are more competitive in the market compared to those relying on large-scale trading.
Liu Bo, the founder of Fandign International, told 36Kr: "In 2024, the company's revenue exceeded 10 billion yuan, with an annualized compound growth rate of over 50% in the past three years. The company has a balanced layout in multiple regions such as Europe, North America, South America, Asia, and Australia. In response to the country's Belt and Road Initiative, it actively expands the markets in emerging countries. It now has more than 60 overseas warehouses with a total area of over 6 million square feet, making it one of the largest self-operated overseas warehouse operators in China. The company has fully covered various cross-border and intercontinental logistics transportation modes such as sea, air, and land transportation, and has the local last-mile delivery capabilities in Europe, America, and Southeast Asia, providing one-stop full-process services of first-mile logistics, overseas warehousing, and last-mile delivery for overseas-going customers."
In terms of first-mile transportation, Fandign International has established partnerships with multiple airlines and shipping companies, providing customers with diversified options and locking in priority cabin allocations for customers during peak seasons. After the goods arrive at the port, they can be seamlessly connected to the truck distribution and overseas warehouse systems.
Fandign International's overseas warehouses are centered around an intelligent warehousing management system, building a digital service system. Through AI algorithms, big data analysis, and self-developed intelligent logistics systems, it realizes full-process digital control of trunk transportation, customs clearance and warehousing, and last-mile delivery.
Fandign International's overseas warehouses mainly handle medium and large-sized goods. It is one of the few enterprises in the industry with certification qualifications such as customs supervision warehouses, dangerous goods operation, large-scale assembly and maintenance, food processing and packaging, which can meet the needs of customers for special product categories and provide diverse and customized value-added services.
"Our overseas warehouse business mainly serves industrial customers such as state-owned enterprises, central enterprises, private enterprises, including listed companies and overseas local enterprises. They have specific needs to be met, such as automobiles and auto parts, furniture and home appliances, food, medical products, and new energy products. Such enterprises need to prepare various documents during the customs declaration process. Not every overseas-going enterprise understands the local laws, regulations, and customs policies. Our team with years of local operation experience will provide customers with advice and services in this regard," said Liu Bo.
Liu Bo said: "The system we built internally can provide customers with some suggestions on goods marketing and warehousing based on the turnover of goods stored in the overseas warehouse. For example, we suggest that customers do not evenly distribute their inventory when stocking up, but allocate different proportions in the western and eastern parts of the United States according to the data. This can reduce customers' costs and improve the turnover rate of goods."
Based on the in-depth and refined operation of the overseas warehouse business, Fandign International has also developed supply chain value-added services to help customers achieve integrated online and offline sales and full-channel sales overseas.
Fandign International can rely on the operation of its local teams to assist customers in bypassing middlemen and directly reaching overseas mainstream business circles, large supermarket chains, numerous small and medium-sized B distributors, and online platforms in various niche markets. It provides various value-added services such as local display in overseas warehouses, pre-sales and after-sales services, installation and maintenance, and returns and exchanges for different product categories, thereby promoting a chain reaction between powerful distribution network resources and high-quality logistics and warehousing services, improving customers' overseas procurement, transportation, and distribution delivery experience, and connecting the three major trading systems of "logistics - warehousing - supply chain".
36Kr learned that in terms of market expansion, Fandign International has many brand customers in high-end furniture, smart home appliances, new energy, etc. through its advantages in the medium and large-sized logistics field. At the same time, it can also undertake the logistics warehousing and distribution of cross-border e-commerce and has established strategic cooperation with e-commerce platforms such as TEMU and TikTok.
In the era of trade wars, flexible cross-border supply chain integration, efficient cross-border logistics delivery, and local channel expansion will become essential capabilities for enterprises to cope with the new trade situation. In the future, Fandign International will continue to strengthen its one-stop full-chain service capabilities of "transportation - warehousing - distribution - channels" to serve global cross-border trade enterprises and cope with the new trade environment.
Investors' Views:
Mr. Wei Zhe, the chairman and founding partner of Jiayu Capital, said: "More and more Chinese brands are becoming global brands, and this irreversible trend is not afraid of short-term turmoil. Jiayu Capital will continue to be optimistic about and support Chinese enterprises to go global and become global brands. Relying on its balanced and in-depth global layout, as well as the four-in-one business system of 'transportation, warehousing, distribution, and sales' and professional service capabilities, Fandign International is building a more solid and efficient supply chain ecosystem, providing key infrastructure support for Chinese enterprises' cross-border expansion. Its in-depth layout in Europe, the Middle East, and Latin America will help more overseas-going enterprises expand markets outside the United States. We especially value Fandign International's service capabilities for large-scale goods going overseas and the unique value of its overseas small B distribution channels. Jiayu Capital has been deeply empowering enterprises before investment as always, actively improving the operational efficiency and business value of enterprises, and gradually establishing industrial synergy between Fandign and many listed companies, potential partners, and other important industrial players. Jiayu Capital is very glad to become an investor in Fandign International and sincerely wishes Fandign International to continue to build its core competitiveness under the leadership of General Manager Liu Bo."