The 3D printing project internally incubated by Dreame has secured tens of millions in financing and is prioritizing the layout of overseas markets such as Europe and the United States | Exclusive Report by Yingke

Author | Huang Nan

Editor | Yuan Silai

Yingke has learned that Atom Reshape Technology (Shenzhen) Co., Ltd. (hereinafter referred to as "Atom Reshape") recently completed an angel round of financing worth tens of millions of yuan. This round of financing was invested by Zhuichuang Venture Capital. The funds will be used for R & D investment to optimize product performance, carry out market expansion to enhance brand awareness, and team building.

Founded in January 2025, Atom Reshape's 3D printer products mainly focus on the consumer - grade market at the C - end. It is dedicated to breaking through the "last - mile" problem of 3D printing through AI technology and providing users with a more convenient and efficient solution. Liu Bin, the president of the company, once served as the R & D director of Dreame's lawn mowing robot. He built Dreame's lawn mowing robot team from scratch, achieved the rapid launch of the product within half a year, and reached annual revenues of hundreds of millions of RMB in the first year. The core R & D team has led the R & D and launch of multiple popular 3D printing products, with rich technical R & D experience and solid productization experience.

In recent years, the global 3D printing market has developed rapidly, gradually breaking through the limitations of industrial applications and showing a high - speed growth trend. Among them, the penetration rate of the consumer - grade 3D printing market has accelerated. According to the research data of KBV Research, in 2022, the global consumer - grade 3D printer market reached a scale of $2.503 billion, and it is expected to soar to $7.1 billion by 2028, with a compound annual growth rate of up to 19.2%.

As the world's largest producer of consumer - grade 3D printers, China accounts for over 94% of the global production of consumer - grade 3D printers, according to the CONTEXT report. The latest customs data shows that the total export value of 3D printing equipment in China reached 8.163 billion yuan in 2024, a year - on - year increase of 32.75%. The total export volume reached 3.778 million units, a year - on - year increase of 7.88%, of which consumer - grade equipment accounted for over 98%.

However, for a long time, due to challenges such as poor printer stability, high usage thresholds, low printing efficiency, and high material costs, the promotion process of 3D printing technology in the consumer - grade market has been relatively slow, and its popularity is far from ideal.

Recognizing the vast potential in the market, Atom Reshape has targeted the consumer - grade 3D printing market. It has set up multiple core product lines from entry - level to professional - level to meet the diverse needs of different users. Liu Bin, the president of Atom Reshape, pointed out that "consumer - grade 3D printer products essentially return the manufacturing power to individuals."

In terms of technology, during the product development process, Atom Reshape re - develops some of the existing technologies of Dreame's products and then transfers them to its 3D printer products. For example, motor technology, noise reduction technology, lidar technology, visual recognition technology, and AI intelligent interaction technology.

As an enterprise in Dreame's ecological chain, Atom Reshape has a natural advantage in product implementation and a background in supply - chain resources at the hardware end.

Due to Dreame's diverse product lines and large market share, it has formed a considerable procurement volume when purchasing core components. Through supply - chain reuse and component sharing strategies, Atom Reshape not only effectively reduces production costs but also ensures the stability and quality of component supply, further improving the overall operating efficiency of the supply chain.

Yingke has learned that relying on Dreame's existing supply - chain resources and online - offline channel systems, Atom Reshape has built a supply - chain ecological barrier of "forward - looking layout of a mature industrial chain + self - developed core components", which can quickly respond to market demand, accelerate the marketization and commercialization process of products, and enhance the market competitiveness of products.

Although the usability and stability of consumer - grade 3D printers have been continuously improving, compared with other mature intelligent hardware products, their after - sales service requirements are still significantly higher. Currently, most manufacturers use online services as the main after - sales channel. Coupled with the insufficient overseas logistics efficiency, the delivery cycle of repair parts and consumables is long, and the after - sales response is slow, which has become a key bottleneck restricting the development of the industry.

Since its establishment, Atom Reshape has established a global development strategy and will prioritize the layout of overseas markets such as Europe and the United States. In terms of local services, Dreame's overseas after - sales team can provide strong support for Atom Reshape, including providing users with timely online guidance, offering offline store consultation services based on the wide coverage of Dreame's overseas home appliance repair points, and improving the delivery efficiency of repair parts and consumables to enhance overseas users' trust and satisfaction with the products.

In the future, Atom Reshape will launch multiple product series to meet the diverse needs of different user groups and carry out ecological construction around three dimensions: equipment itself, cross - industry applications, and user communities. It is reported that the company's first product will be officially launched in the second half of 2025.

Views of the Investor:

Wu Yuhang, Managing Director of Zhuichuang Venture Capital said that with technological iteration, cost reduction, and the accelerated popularization of the consumer - grade market, the current consumer - grade 3D printing industry shows unprecedented market potential. Atom Reshape's product layout that uses AI technology to empower 3D printing has great potential and can effectively solve the industry's pain points. At the same time, relying on Dreame Technology's strong technological compound interest, supply - chain capabilities, global channel layout, and mature after - sales system, the company has the opportunity to achieve rapid implementation and stand out with technological and experiential innovation breakthroughs. In the future, Zhuichuang Venture Capital will continue to empower the company's development, help Atom Reshape deepen its competitive moat, and inject vitality into the development of the entire industry.