Where will the next AI super app emerge? Decode future trends at the 36Kr 2025 AI Partner Conference.

On April 18th, the 36Kr 2025 AI Partner Conference was grandly held at the Modu Space in Shanghai. The conference centered around the theme of "The Arrival of Super Apps" and was divided into two core sections: "The Arrival of Super Apps" and "Who Will Be the Next Super App". It aimed to explore the new variables in the AI era and the infinite possibilities of the next super app in the AI field.

Renowned AI scientists and industry leaders, including Liu Zhiyi, a leading AI scientist in China and a researcher at the Qingyuan Research Institute of Shanghai Jiao Tong University; Ji Zhaohui, Vice President of Marketing at AMD Greater China; Ruan Yu, Vice President of Baidu; Wan Weixing, Head of AI Product Technology in China at Qualcomm; Chen Jufeng, CTO of Xianyu; and Zhou Miao, Vice President of the Software R & D Department at Dahua Technology, gathered at the conference to discuss the latest trends in AI application development.

"From the popularity of DeepSeek, we can see that the logic of mass communication has undergone profound changes," emphasized Feng Dagang, CEO of 36Kr, in his speech. "The world is no longer flat. The relationships between countries and the basic rules of business operations have changed, which has brought a great sense of insecurity to both Chinese and American people. In this context, any factor that may cause 'disruption' will be magnified infinitely. Undoubtedly, technology is the key variable that we can most effectively control and should pursue. This intense change and extraordinary attention present the best opportunity to build a brand."

Feng Dagang, CEO of 36Kr

Liu Zhiyi, a leading AI scientist in China and a researcher at the Qingyuan Research Institute of Shanghai Jiao Tong University, shared his insights on "Embodied Intelligence: Reflection, Current Situation, and Future of General Artificial Intelligence" via video. He pointed out that embodied intelligence, as the cutting - edge trend in current AI technology research, is not only the key to unlocking new forms of future intelligence but also the cornerstone for its development. "The deep - learning paradigm provides an important way for us to understand embodied intelligence."

I. New Trend: The Arrival of Super Apps

As the commercialization of AI enters a deeper stage, industries across the board are being reshaped at an unprecedented speed, and the commercialization of AI technology is expected to achieve a qualitative leap. In the discussion sessions on "Growing Up in the AI World" and "Focusing on Super Apps in 2025", from the perspective of AI commercialization, answers were provided to questions regarding technological changes, expansion of application scenarios, and changes in the market competition landscape.

With enterprises' in - depth exploration of the commercial value of AI, the construction of AI super apps is emerging as a new trend. Ji Zhaohui, in his keynote speech on "Unleashing AI Potential to Build Super Apps", pointed out that super apps must be empowered by AI, and the ubiquitous AI engine is the key to unleashing their potential. "AMD is leveraging its full - stack capabilities across the cloud, edge, and end to create the core entry point for AI super apps and embrace the era of AI super apps." Ruan Yu, with the theme of "New Driving Force for Industrial Transformation", elaborated that AI applications are extending from simple, high - tolerance scenarios to complex, low - tolerance scenarios, continuously driving industrial transformation. Baidu Smart Cloud has carried out a large number of implementation practices in areas such as intelligent marketing and intelligent transportation, using application innovation to solve industry pain points.

Ji Zhaohui, Vice President of Marketing at AMD Greater China

Ruan Yu, Vice President of Baidu

As the adoption of AI technology in China's terminal application market accelerates, a large number of terminals provide large - scale application scenarios for AI. Wan Weixing from Qualcomm mentioned in his keynote speech on "The Key to the Next - Generation AI Experience" that AI on the terminal side can achieve personalized services and privacy protection. Qualcomm has re - imagined the future of human - device interaction through technological layout and innovation in hardware, software, and the ecosystem.

Wan Weixing, Head of AI Product Technology in China at Qualcomm

Facing the trends of resource recycling, innovation in consumption models, and the urgent need for industrial digital transformation, AI and AI Agents show great potential. Chen Jufeng, in his keynote speech on "Reinventing the C2C Second - Hand Transaction User Experience with Large - Scale Models", shared that the existing model capabilities have significantly optimized the product process of Xianyu. He expects super intelligent agents to reconstruct the traditional trading process and bring unprecedented intelligent experiences to users. Zhou Miao, regarding "Exploration and Practice of the Dahua Xinghan Large - Scale Model in the Industry - Specific Implementation of AI Agents", stated that we are experiencing a fundamental shift in thinking paradigms - no longer regarding AI as a tool but as the main body of digital construction.

Chen Jufeng, CTO of Xianyu

Zhou Miao, Vice President of the Software R & D Department at Dahua Technology

To further explore the commercial value in the AI field, the conference specially organized an "Investor Roundtable" session. The participating guests had in - depth discussions on "Crossing Uncertainty to Find the Seeds of Super Apps" and analyzed the incubation process of AI super apps from an investment perspective.

Wu Nan, a partner at GSR Ventures, pointed out that the explosion of AI + healthcare is on the horizon: the combination of technological moats, essential application scenarios, and policy support can give rise to a market worth hundreds of billions. Zou Zejiong, General Manager of Shanghai Industrial Intellectual Property Operation Investment Management Co., Ltd., emphasized that AI is a powerful tool, and a real super app should be user - centered, enabling technology to serve the "irreplaceability" of humans. Ren Bobing, Executive Director of Sinovation Ventures and General Manager of the Frontier Technology Fund, stated that in the AI era, the decision - making ability of startups is crucial, and it may even be a matter of life and death.

Investor Roundtable: Crossing Uncertainty to Find the Seeds of Super Apps

II. New Prospects: Who Will Be the Next Super App

In 2025, China's generative AI applications are expected to experience explosive growth. The digital transformation of enterprises and the upgrade of intelligent experiences at the consumer end are expected to form a mutually - reinforcing pattern. In the section on "Who Will Be the Next Super App", representatives from the industrial chain shared innovative applications and breakthroughs of AI technology in different industries around the theme of "AI + All Industries", providing valuable insights for industrial intelligent transformation.

In the education sector, the problem of uneven resource distribution in the traditional model is prominent. Guo Chaoyou from TAL pointed out from the perspective of "AI - Empowered Breakthroughs in Education" that large - scale AI models are reshaping the "impossible triangle" in education, enabling personalization, large - scale implementation, and high - quality education to coexist. In the highly competitive global e - commerce industry, technological innovation is the key. Wu Haibo from WeShop stated in his speech on "WeShop's Globalization Journey: Evolution or Elimination" that the era of "shell - type applications" in AI entrepreneurship is over. Entrepreneurs should build moats in application scenarios, understand the boundaries of intelligence, and seize the infinite opportunities brought by the AGI revolution.

Guo Chaoyou, Product Manager of TAL's Jiuzhang Q&A

Wu Haibo, General Manager of WeShop

Industrial upgrading has an urgent need for refined operations, hardware support, and green development. Jiang Yadong from Zhongke Guiji focused on "Scenario - Driven: Casia Hand's Dexterous Manipulation Leading the Wave of Industrial Upgrading" and pointed out that embodied intelligence is driving industrial upgrading through dexterous manipulation, and Casia Hand enables the "hands" and the "brain" to work in harmony. Liu Chuanlin from Wuwen Xinqiong, with the theme of "Reconstructing the AI Industrial Ecosystem with an Intelligent Foundation", emphasized the hope of providing a high - quality environment for AI - native applications through technological empowerment and industrial collaboration to help create cross - era super apps.

Jiang Yadong, Marketing Director of Zhongke Guiji

Liu Chuanlin, Chief Solution Architect of Wuwen Xinqiong

Facing the dual - carbon goals, green and intelligent applications rely on technological support. Yang Zuoxing from Hangzhou Yanjimicro discussed "The Future of Ultra - Low - Power AI Green and Intelligent Applications" and proposed that AI is not cold but warm. Against the backdrop of DeepSeek driving the development of large - scale models and lowering the threshold of AI, low power consumption has become the key to AI applications. Yanjimicro's fully customized chip methodology for green and intelligent applications reduces power consumption by more than 10 times. Its low - power AI application product, Shenmu, offers features such as zero electricity cost, zero network cost, zero maintenance cost, ultra - clear full - color night vision, multi - scenario detection and recognition, emergency calls, continuous recording, and long - lasting battery life, achieving "4A - level perception" and "six divine protections". Zhu Jiang from Beijing Haixinyu focused on "Digital - Physical Integration and Comprehensive Digital Transformation" and emphasized that data is a key underlying element of AI. Haixinyu is promoting the integration of "data elements ×" and "artificial intelligence +" driven by application scenarios.

Yang Zuoxing, Ph.D. from Tsinghua University, Founder of the Shenmu brand, and Chairman of Hangzhou Yanj