February's Top List of Sports and Outdoor Products: Professional and Easy-to-Start Standout Equipment | Product List of World Research Consumption Index

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During this monitoring period, the Pechoin Mountain 2.0 Windbreaker, Li-Ning Chase the Wind PRO Professional Racing Running Shoes, and adidas SAMBA OG Classic German Training Shoes ranked in the top three of the list with comprehensive popularity index of 1.76, 1.67, and 1.66 respectively.

The acceleration of professional upgrading leads to the stratification of the outdoor footwear market, with scenario segmentation and consumption equalization as the twin engines

 Judging from the distribution of core categories, three products, namely Li-Ning Chase the Wind PRO Professional Racing Running Shoes, Arc'teryx Men's Trail Running Shoes, and Camel Kunlun Mountain Hiking Shoes, made it onto the list, reflecting a significant trend of scenario-specific professional upgrading in sports and outdoor footwear products.

Taking Li-Ning Chase the Wind PRO running shoes as an example, its full-length heterogeneous carbon plate technology divides the racing scenario into "track training" and "road marathon". Through the differentiated design of forefoot rigidity enhancement and heel cushioning, it meets the explosive power needs of professional runners and the training safety requirements of students. Coupled with the marketing of the "Zero-Carbon Marathon" event, it reflects the ambition of domestic sports brands to seize the right to speak in the vertical track through technological breakthroughs. Arc'teryx trail running shoes target the extreme scenario of ice and snow mixed terrain, building a technological barrier in anti-slip and wear-resistant performance. Combined with the experiential marketing of the "Mountain Academy", it transforms niche outdoor sports into a carrier of "experiential consumption" for the middle class, realizing the value extension from equipment performance to identity recognition. Camel Kunlun Mountain hiking shoes reduce the threshold for hiking on gravel roads through the localization improvement of the shark-tooth pattern outsole. With the "high fault-tolerance design", it meets the dual demands of novice users for performance redundancy and ease of use, echoing the desire for "professional equalization" in the sinking market.

Together, they reflect that against the background of the parallel development of national fitness and consumption stratification, footwear products are shifting from general functional design to "scenario granularity competition", which not only meets the pursuit of extreme performance by professional users but also provides "low-threshold professional" solutions for the general consumers, ultimately promoting the industry to advance from single product competition to a three-dimensional game of scenario-based technological ecosystem.

The demand for scenario-based ease of use drives the upgrade, and outdoor equipment is accelerating the transformation towards "low-threshold professionalism"

 Looking at the sub-categories, two products, namely the Shuosen Super Bright Rechargeable Outdoor Flashlight and the Naturehike Ridge 13 Automatic Outdoor Camping Tent, made it onto the list. It reflects that the preheating of the spring and summer camping season is driving the accelerated iteration of outdoor equipment towards "lazy-friendly professional upgrade", and their common feature is the scenario-based innovation in ease of use driven by technology.

The Naturehike Ridge 13 tent combines professional rainproof performance with zero-threshold setup through a three-second quick-opening structure, five-sided ventilation, and an integrated ground cloth design. With the addition of an atmosphere light to enhance the experience, it precisely addresses the core demands of the elderly and female users for "skill-free camping" - enjoying the natural charm while rejecting complex operations. The Shuosen Super Bright Flashlight builds "technological redundancy" with a 1500-meter long-range and 20-hour battery life. Through the expansion of waterproof, dustproof, and vehicle emergency power supply functions, it upgrades a single lighting tool to a node of the outdoor safety system, meeting the users' demand for "foolproof risk prevention" during the high-incidence period of winter accidents.

Together, they reflect the market trend: camping equipment is shifting from being "exclusive to professional players" to being "user-friendly and professional". Through structural simplification, function integration, and experience enhancement, it reduces the operation difficulty while increasing the performance threshold, ultimately achieving the democratization of outdoor activities with "low threshold and high guarantee".

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index Monitoring Platform

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the data provided as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report have not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

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