February Ranking of Footwear, Apparel and Accessories Products: Diverse Styles Leading the Fashion Trend | Product Ranking of Siyan Consumption Index

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During this monitoring period, Bosideng down jacket B40145296, Camel men's three-in-one down jacket, and Yaya Ice Shell Series 2.0 down jacket ranked in the top three of the list with comprehensive popularity indexes of 1.91, 1.78, and 1.73 respectively.

Composite demand explodes during the seasonal transition period, and scene - integrated design reshapes the value anchor point of spring consumption

Multiple spring transition products such as Peacebird women's knitted false two-piece tops, pullover fleece-lined casual sportswear for spring and autumn, and Miju leg tights made it onto the list. The common demands of scene integration and emotional healing drove the iteration of the listed products. In terms of scene integration, the superposition of changeable weather and social scenarios has given rise to designs that combine functional adaptability and style extensibility: The false two-piece knitted top reduces the complexity of dressing through structural innovation; the fleece-lined sweatshirt covers cross-gender scenarios with a neutral design; and the leg tights break through the indoor-outdoor temperature difference constraint through technological upgrades. All three provide consumers with a "stress-free switching" solution through compatible physical scene designs.

On the level of emotional healing, the products directly address the psychological anxieties unique to the seasonal transition period: confusion in early spring dressing, lack of security during the late spring cold, and aesthetic fatigue at the end of winter. They build emotional value through spicy girl-style dopamine stimulation, fleece-lined lazy-friendly warmth, and invisible aesthetics of bare-skin technology respectively. This not only satisfies the Z generation's curiosity to fight against seasonal monotony but also completes the transformation from practical dressing to social currency through symbolized designs such as "invisible beauty weapons" and "cultural identity labels". This two-way satisfaction of practical functions and emotional value is essentially an accurate response to the contemporary consumers' composite demands of "wanting it all": They not only need products as a physical barrier for protection but also need them to be a psychological compensation to break through seasonal restrictions and achieve self-expression.

Functional clothing turns to the generalization of life scenarios, and the star endorsement strategy drives the incremental consumption of high cost - performance products

From the perspective of sub - categories, the SIINSIIN women's flared pants and MissWiss women's fleece-lined shark leggings for outerwear made it onto the list, reflecting the penetration logic of sports functional categories from "professional scene monopoly" to "life scene generalization". MissWiss shark leggings break the private attribute of sports underwear with the concept of "wearable outside", blurring the boundary between sports and daily life. Their abdomen - tightening and hip - lifting functions target specific groups such as postpartum women and office workers who sit for long hours. SIINSIIN flared yoga pants hide sports technologies such as four - way stretch and moisture - wicking and quick - drying in fashionable expressions with drapey fabrics and retro cuts, meeting the needs of identity switching in multiple scenarios such as the workplace and social events.

Both the Yaya Ice Shell 2.0 down jacket, the same style as Wang Yibo's, and the MrBu woolen sweater, the same style as Tong Dawei's, have high social media and sales data. This shows that products can achieve "trust cost reduction" and "value visualization" in consumer decision - making by grafting popular functional selling points onto star IPs. Yaya strengthens the universality of cold - resistant technology with the concept of "ice shell". The mid - long style covers multiple scenarios such as commuting and outdoor activities. It anchors the young group's obsession with the cost - performance of "hundred - yuan star - same - style" products through Wang Yibo's popularity. MrBu woolen sweater lowers the threshold of using high - end materials with machine - washable wool technology. It conveys the practical value of "good quality at a reasonable price" through Tong Dawei's image of a "national good man", accurately reaching the middle - aged men's demand for "low - key yet high - quality" products.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", and extended list reports for corresponding scopes. It aims to objectively and truly present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is especially reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.