Top 15 Maternal and Infant Products in February: Reshaping the New Paradigm of Personalized Feeding | Product List of Siyan Consumption Index

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During this monitoring period, Feihe Xingfeifan Zhuorui Infant Formula Milk Powder Stage 3, Biostime Paixing Infant Formula Milk Powder Stage 3, and Yili Jinlinguan Children's Milk Powder Stage 4 ranked top three on the list with comprehensive popularity indexes of 1.93, 1.81, and 1.80 respectively.

Under the concept of "meticulous parenting", infant milk powder and complementary foods work together to reshape a new paradigm of personalized feeding

From a segmented perspective, all the milk powder products on the list showed high sales popularity. In addition to the strong performance of traditional brands such as Feihe, Biostime, and Yili Jinlinguan, emerging brands like a2 Platinum and Aptamil Zhuoao have disrupted the traditional pattern through "precise positioning in specific market segments", with their core selling points being differentiated ingredients and scientific certifications.

a2 Platinum targets the digestive - sensitive market with its "A2 β - casein", while Aptamil Zhuoao focuses on the oligosaccharide ratio "similar to HMOs in breast milk" to enhance intestinal health. Among the various ingredients in infant milk powder, ingredients for gastrointestinal care such as "probiotics", those for brain development like "DHA", and those for immune enhancement such as "lactoferrin" are relatively more popular in the market. Behind this layout is the new - generation parents' ultimate pursuit of "transparent ingredients" and "verifiable functions".

It's also worth noting that BioGaia Probiotic Drops made it onto the complementary food category list with its proprietary probiotic "Lactobacillus reuteri DSM17938", forming a collaborative ecosystem of "milk powder + nutritional supplements". This reflects that children's snacks/complementary foods and nutritional products are highly sought - after in addition to traditional essential milk powder. The new - generation parents' needs for feeding products are not limited to milk powder. Instead, they meet their children's personalized nutritional needs through more flexible, diverse, and customized nutritional products/complementary foods.

Infant diapers are strategically positioned to meet specific scenario needs, and baby care products are evolving towards efficacy - based products

In terms of category distribution, infant diapers and wet wipes ranked high on the list. These products mainly focus on improving comfort, with selling points such as skin - friendly features. They accurately address users' pain points in specific scenarios with medical - grade standards.

Among them, Huggies Gold Pull - Ups are centered around the "super - absorbent and conductive core", aiming to protect babies during all - day play. Shubichi Vitamin E Diapers are specially designed to care for newborns' sensitive skin, with added vitamin E skin - care essence. Yingya Ultra - thin and Breathable Diapers have obtained three safety certifications including "medical - grade product certification", winning the trust and purchases of refined moms through official endorsements. These products are no longer limited to basic functions. Instead, they penetrate into all aspects of daily life through "scenario - adapted design", transforming parenting into a "ritual experience".

A deeper trend is that the category boundaries are being broken due to scenario integration. For example, Newstrong Baby Moisturizer enters the "baby care + medical" cross - scenario with "non - drug means + skin barrier repair", focusing on age - specific, barrier - repair, and anti - allergy needs. Little Peter Rabbit Point - and - Read Pen meets the dual needs of "early education + bedtime soothing" with its "Chinese - English bilingual + bedtime story mode". This reflects parents' eagerness for "efficient parenting tools" - they hope that products can meet both functional needs and emotional values, such as reducing parenting anxiety and enhancing parent - child interaction.

List description

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. It aims to objectively and truthfully present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

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