Top List of Beauty and Personal Care Products in February: Which Treasure Ingredients Are Worth Buying? | Product List of the World Research Consumption Index

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During this monitoring period, the SK-II skincare set, the Helena Rubinstein HR Black Bandage Cream 50ml gift box, and the Kefumei Collagen Stick Ampoule Essence ranked in the top three of the list with comprehensive popularity indexes of 1.87, 1.84, and 1.81 respectively.

Driven by Festival Gifting and Seasonal Skin Care Needs, High - end Skincare Focuses on Scenario - based Solutions

Driven by the festival gifting economy and seasonal skincare needs, the high - end skincare market this month shows consumption trends such as the strengthening of the social attributes of efficacy - based anti - aging gift boxes and the scenario - based precise repair driven by technological ingredients.

Leading brands seize the opportunities of key nodes through technological upgrades and scenario - based marketing. For example, the SK-II skincare set, centered around the PITER patented ingredient, combines limited - edition packaging with the "brightening and stabilizing" efficacy. It not only meets the ritual needs of Valentine's Day gifting but also responds to the demand of high - net - worth users for simplified skincare during the seasonal transition with the concept of "one bottle, multiple effects". The Helena Rubinstein HR Black Bandage Cream gift box establishes the perception of "the ceiling of anti - aging repair" with a 30% Pro-Xylane concentration. By pairing it with the White Bandage to create a "day - night repair CP", it precisely targets the dual scenarios of post - medical aesthetic repair and seasonal sensitivity, satisfying the ultimate pursuit of anti - aging groups for safety and immediate effects with its characteristics of "strong efficacy + low irritation". The La Mer Resilience Repair Set strengthens the brand's moat with the combination of "basic stability + luxurious experience". By offering miniatures, it lowers the threshold for trying new products. It not only meets the strong repair needs of sensitive skin during the seasonal transition but also confirms the deep loyalty of high - spending consumers to the brand with its high repurchase rate.

The hot sales of the above products jointly confirm that at the intersection of festival marketing and efficacy - based skincare, the high - end market is shifting from "ingredient involution" to "scenario - based solution competition". Consumers not only pay for the strong efficacy backed by technology but also for the social value carrying emotions. Brands need to build a double moat with "hard technological strength + soft emotional value".

Personal Care Products Shift to Precise Scenario Matching, and Scientific Verification and Deep Adaptation Become Key to Consumption Decisions

From the perspective of sub - categories, the trend of refined care scenarios is deepening, promoting the upgrade of personal care products towards specialization and scenario - based solutions.

Shuke Baby Children's Toothpaste targets the children's oral care scenario. With a probiotic formula to balance the oral flora, and a food - grade swallowable design and cartoon IP packaging, it not only meets parents' core demand for anti - caries efficacy but also solves the pain point of young children's resistance to brushing teeth with "safety + fun", reflecting the consumption concepts of "age - specific care" and "health pre - emptive" in the era of refined parenting. Clarins Body Care Oil focuses on the niche scenarios of winter dryness and body care. It builds a differentiated value of "anti - stretch mark and firming" with natural plant extracts such as hazelnut oil, breaking through the basic moisturizing positioning of traditional body lotions and precisely meeting the advanced needs of the female group for "functional ingredients + full - body anti - aging", confirming the trend of "skin care with oil" extending from facial to body care scenarios.

Both point to the fact that the personal care track is shifting from "general - purpose products" to solutions with precise matching of "needs - scenarios - ingredients". Consumers not only pursue the efficacy guarantee verified by science but also require deep adaptation between products, usage scenarios, and users.

Explanation of the List

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "User Consumption Attention Index List", as well as extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumer world through index evaluation, help industries and brand owners continuously track consumer market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C Digital, Footwear, Apparel and Accessories, Food and Fresh Produce, Household Appliances, Sports and Outdoors, Beauty and Cleaning, Mother and Baby Products, Home Decoration, Automotive Consumption, Toys, Models and Musical Instruments, Pet Products, and Medical Health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index Monitoring Platform

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under the ownership of Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.