Keke | MOVA AWE Successfully Concluded, Using a Trilogy to Forge a Globalization Path

The world's top home appliance and consumer electronics expo, AWE 2025, concluded successfully on March 23rd. At this grand event that brought together global technology and innovation, the high - end smart home appliance brand MOVA made a strong debut with twelve pioneering technologies, three category - revolutionary products, and a full range of new products. It not only won multiple awards such as the Aipulan Innovation Award but also became the well - deserved focus at the exhibition with its ultimate technology, innovative design, and high - end positioning.

The presence of celebrities such as Yang Lan, Dong Yuhui, and Wang Bingbing at the booth to "lend a hand" also made MOVA's products even more eye - catching. From vacuum cleaners, floor scrubbers to sweeping robots, and from intelligent cleaning to personal care, MOVA presented a symphony of technology and aesthetics, interpreting to the world what the "future answer for high - end cleaning" is.

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Technological Breakthrough: Category Innovation Defines New Cleaning Rules

At this AWE, MOVA, with the innovative philosophy of "technology penetrating life scenarios", launched disruptive products such as vacuum cleaners, floor scrubbers, sweeping robots, intelligent toothbrushes, and intelligent cat litter boxes, and reconstructed industry standards with twelve pioneering technologies.

In the field of sweeping robots, MOVA's globally launched "Space Hub Multi - functional Zoning Mop - changing System" became the biggest highlight. After AI identifies the floor material, it automatically matches special mops for polishing, temperature - locking, and cloud - velvet, and combines customized cleaning solutions with zoning strategies to achieve refined maintenance of "multiple mops for one room". The P60 Pro sweeping robot won the Aipulan Innovation Award. Its flexible pressurized ground - attaching system, 8 - cm all - terrain obstacle - crossing ability, and cyclone zero - entanglement technology eliminate all blind spots in complex home cleaning.

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The floor scrubber redefined the new standard of cleanliness with its revolutionary breakthrough of using hot water for floor cleaning. The X40 Pro floor scrubber set the industry benchmark with three pioneering technologies: the 90°C turbo - charged rapid heating system enables instant use of hot water, the 100°C boiling water full - cabin circulating soaking and cleaning technology provides in - depth self - cleaning, and the library - level silent drying system solves the problem of dampness in the rainy season. The M50 Ultra, with its folding bionic handle and AI mechanical arm, breaks through space limitations, making lying - down cleaning and full - house dead - angle - free cleaning a reality.

In the field of vacuum cleaners, MOVA provided the ultimate "answer" for all - around cleaning. The MOVA I10 universal double - roller vacuum cleaner became the focus of the whole exhibition with its disruptive design. Its pioneering FreeGlide technology combined with the double - roller structure can flexibly bypass the dead corners of furniture. The green - light dust - detecting system accurately captures fine dust, and the AI intelligent suction adjustment responds to the degree of dirt in real - time. It also pioneered the integrated charging and storage base station in the industry, allowing accessories to be charged and taken at any time, completely solving the pain point of the messy accessories of traditional vacuum cleaners.

Highlights at the Exhibition: Top - notch Support, High Popularity, and the Resonance of Technology and Humanity

At the AWE site, the MOVA booth, with its immersive experience and cutting - edge technology, became the top choice for high - net - worth users worldwide.

Well - known media personality Yang Lan had a dialogue with Zhou Chen, the head of MOVA in China, and deeply explored the brand's genes of "high - end, innovation, and fashion". From the AI mechanical arm to the boiling - water self - cleaning, from the universal double - roller to the intelligent cat litter box and intelligent toothbrush, Yang Lan commented: "MOVA's innovation has a human touch. Its products combine functionality and aesthetics, and can better balance family and life." CCTV's top - streamer Wang Bingbing and the phenomenon - level anchor Dong Yuhui visited the booth and had an immersive experience of the green - light dust - detecting and hot - water dirt - melting technologies of the X40 Pro. The live - stream viewing volume exceeded ten million.

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MOVA's products also made a stunning appearance in "Harper's Bazaar". MOVA, which combines technological aesthetics and high - end design, led the trend of smart home, and was highly praised by many media for its hard power in technology and design. At the MOVA media communication meeting, more than 15 leading media gathered and gave full affirmation to the innovations such as the Space Hub system, the turbo - charged rapid heating technology, and the FreeGlide universal double - roller of the vacuum cleaner, praising that "MOVA has broken through the industry ceiling with its technology matrix".

Glory and Recognition: Global Approval, Double Endorsement of Quality and Innovation

MOVA has won double certifications from the global market and authorities with its innovative hard power. International authoritative media such as Yahoo Finance and CNBC have reported on it one after another, with more than 500 global exposures. More than a hundred core domestic media have reported on it frequently, including central Party media, portals, leading financial media, core technology media, and home appliance and digital media. More than 50 technology influencers visited the exhibition on - site and praised MOVA's black technology as "explosive in technological strength and fully adaptable to scenarios" and "divine in design, firmly controlled by MOVA".

The P60 Pro sweeping robot won the "Oscar" in the field of smart life - the Aipulan Innovation Award at AWE 2025 with its 8 - cm all - terrain obstacle - crossing ability and bionic mechanical arm technology, and was hailed as "redefining intelligent cleaning". From technological breakthroughs to global word - of - mouth, from leading parameters to upgraded services, MOVA is reshaping the industry competition rules with its high - end genes.

From AWE to CES, from a single market to online and offline channels in more than 30 countries around the world, MOVA's rise is not accidental. With a high R & D investment of 70%, continuously emerging pioneering technologies, a high - end layout across all categories, and a global - from - birth layout, MOVA has achieved a leap from "industry pioneer" to "global benchmark". The secret of its success lies in always translating user needs into technological language: hot - water floor cleaning protects health, the universal roller empowers cleaning, and the folding handle innovates comfort.

Just as the brand name is derived from "MOON", MOVA is as quiet yet indispensable as the moon, guarding the cleanliness and beauty of every family with the light of technology. When the industry is caught in the parameter competition, MOVA chooses to break the situation with humanistic care - technology should not be a cold competition but a poetic expression of quality life.

AWE 2025 has come to an end, but MOVA's journey is always on the way.