Who can resist a phone that “can evolve”?

In the current era of the surging technological wave, AI is reshaping our lives with irresistible force, especially triggering a profound revolution in the field of smartphones.

Looking back at 2024, the first year of AI phones, major manufacturers flocked to the market, and the intensity of the competition was evident. Samsung, by being the first to launch Galaxy AI and applying it to the Galaxy S24 series, seized the first - mover advantage.

Now, Samsung is making another strong move, and the brand - new S25 series has made a grand debut. This phone not only inherits Samsung's innovative genes in the AI field but also achieves a qualitative leap in multiple dimensions such as interactive experience and mobile imaging. How will it lead us into the AI era and open up a brand - new lifestyle?

AI that is simpler, more efficient, and safer

Compared with the previous S24 series, this year's Samsung S25 series is more comprehensive and localized in terms of AI.

By being equipped with the Snapdragon 8 Extreme Edition Mobile Platform (for Galaxy), the Samsung S25 series uses a customized chip to enhance computing power, creating a solid technological foundation for the comprehensiveness of AI.

From the innovation of productivity tools, to the breakthrough in mobile imaging, and then to the ultra - anthropomorphic AI interactive experience, how does the Samsung S25 series allow AI to penetrate into our lives in a subtle way?

First of all, the biggest innovation that Galaxy AI brings to the Samsung S25 series this time is Bixby's multi - modal perception ability.

Compared with traditional interactions such as voice recognition and screen touch, Bixby with multi - modal perception ability can understand images, documents, and voices uploaded by users, truly achieving all - round interaction of "listening, seeing, and speaking".

Users only need to drag the pictures or documents they are interested in into Bixby's dialog box, and Bixby can recognize the content of the picture and describe the information on it.

For example, if you drag a picture of coffee beans to the right to Bixby and ask what kind of plant it is, Bixby can not only answer what the plant is but also give you a detailed science popularization. Another example is that if you send a picture of a delicious meal to Bixby, it can recognize that it is a Moroccan stew. Based on Bixby's answer, you can further ask questions to learn more.

Secondly, Bixby's smooth cross - application execution ability also saves you the trouble of switching back and forth between multiple apps.

Take the weather and clock as an example. When you say to Bixby, "Set an alarm for half an hour after sunset tomorrow." Bixby can query the sunset time in the weather app, which is 17:48, and then activate the alarm app to set an alarm for 18:18.

Another example is the calendar and map. When you say to Bixby, "Navigate me to the place where I have a meeting tonight." Bixby can query the to - do items in the calendar and find that the meeting location is set at China World Mall. At the same time, Bixby also reminds you that if you need navigation, just say, "Start navigation."

If you need to book a flight ticket and a hotel for an upcoming business trip, you only need to say to Bixby, "Book a flight ticket for my business trip the day after tomorrow." Bixby can find the business trip information saved in the calendar and activate a third - party ticketing software to display the corresponding flight ticket information for you to choose from.

The simplicity of interactive operations brought by Galaxy AI doesn't stop here.

Take intelligent drag - and - drop for example. For the company address saved in WeChat or the coffee shop you want to visit on Xiaohongshu, users only need to long - press the information address on the screen, and the Samsung S25 series can automatically analyze the information type.

At the same time, the sidebar also intelligently recommends some applications you may need, such as Gaode Map or Didi Chuxing, thus saving you the cumbersome step of manually entering the address.

It is also worth mentioning the intelligent copywriting assistance. Select the picture you like in the photo album and then drag it to the right to the intelligent copywriting assistance in the sidebar.

You can choose social media platforms including Xiaohongshu, Weibo, and Douyin and the corresponding style of language, such as humorous, and then click to generate a creative copywriting. At this time, you can click "Publish" to directly jump to the publishing interface of social media such as Xiaohongshu, Weibo, and Douyin, thus easily completing a piece of your social content.

Another minimalist operation is the real - time window. This is a function that seamlessly integrates users' daily operations and commonly used applications into the lock screen interface. Through this magical "pill", users can keep track of key information at any time even when the phone is locked.

Whether it is a timer, recording, playing music, or getting navigation, users can control these applications through the real - time window without unlocking the screen. This simple interaction of the Samsung S25 series further improves the efficiency of our daily use of the phone.

In the era of AI phones, how does Samsung drive the further improvement of mobile imaging experience?

If simpler, more efficient, and safer AI is the foundation for users to enter the era of AI phones, then the further improvement of mobile imaging experience is the key for Samsung to continuously lead the industry.

Now, in the era of AI, there is no so - called "single - point breakthrough" in mobile imaging. Instead, it is a collaborative innovation from optics, mechanics, electronics, and computing to software, hardware, chips, and cloud. And Samsung has chosen to initiate a revolution in mobile imaging from the underlying technology.

Based on its native AI capabilities, the Samsung S25 series is equipped with an enhanced AI ultra - vision engine, which can perform intelligent optimization throughout the entire process from shooting to post - production, enabling everyone to take professional - level images with their phones.

For example, in portrait shooting, the Samsung S25 series uses the object perception engine to improve the imaging effect of people in low - light conditions. In terms of technical principle, the object perception engine can detect the complex light in the shooting environment, accurately identify the target object to be shot, and optimize the human skin color or skin texture, thus making the photos more vivid.

In video shooting, the Samsung S25 series uses 10 - bit HDR recording by default. Compared with 8 - bit, the color richness of the recorded picture is quadrupled. Users can also shoot videos in Log format to present vivid and real videos with professional dynamic range.

These underlying technologies that are only available in professional shooting not only improve the imaging experience of the Samsung S25 series but also give everyone the opportunity to become a creator of their own lives. For example, the audio eraser function launched by Galaxy AI on the Samsung S25 series this time uses AI technology to eliminate background noises such as human voices and wind sounds in videos. For creators who are eager to improve the video quality and viewing experience, this is undoubtedly a blessing brought by technology.

Today's creators not only pursue taking good pictures but also want to take pictures that are different from others. In the current situation where the same internet celebrity filters have caused aesthetic fatigue, the Samsung S25 series can also help users extract color styles from their favorite photos and create personalized exclusive filters. Users can also fine - tune the filter parameters including intensity, color temperature, contrast, and saturation, breaking the homogeneous experience of "applying templates" in traditional filter software. It can be said that one Samsung phone = Fuji + Leica + Hasselblad.

From a "cold tool" to a "companion who understands you", the Samsung S25 series is about to trigger a wave of AI withdrawal symptoms.

Imagine this: At 7 am in the morning, when you wake up in bed and reach for your phone, the screen lights up automatically. The brightness is just right and not glaring. After washing up, you open the instant briefing specially prepared for you.

The simple One UI interface not only shows today's good weather but also the important to - do items for the day and the energy score from the previous day, allowing you to keep track of the rhythm of your day and live in a relaxed and balanced way.

At night, when you, after a busy day, are enjoying the peace and tranquility before going to sleep, opening the instant briefing is not only to check whether you have achieved your daily activity goal, but also to see if you have missed any important calls and upcoming schedules.

This is not only the best summary of the past day but also the preparation for the upcoming day.

Living a good life every day is exactly the daily routine of Samsung S25 series users in the AI era. The Samsung S25 series makes the phone no longer just a hardware tool for executing commands, but a new AI companion that anticipates your needs and understands you.

Samsung also showcases the brand - new AI experience to us through the AI Star Group Mini - Theater in a fun and interesting way, and lets us see a future AI life that is within reach.

From Jin Chen, the AI Appearance Officer, to Li Chuan, the AI Wisdom Officer; from Sun Yue, the AI Affairs Officer, to Harry, the AI Translation Officer, the four officially debuted Samsung AI Star Group wants to tell you that AI is not a rigid and cold high - tech, but a considerate companion that can chat with you and offer you advice.

Conclusion

Looking back at 2024, large - scale models stepped onto the center stage of technological transformation, and intelligent agents changed the way we interact with our phones. The battle for the position of AI phones has long been underway.

In the first year of AI phones, Samsung, which was among the first to enter the market, launched Galaxy AI in January 2024 and applied it to the Galaxy S24 series, thus seizing the first - mover advantage. Leading manufacturers such as Apple, Huawei, vivo, Honor, and Xiaomi also entered the market collectively that year.

A real AI era has arrived. IDC predicts that the year - on - year growth of GenAI smartphones in 2025 will reach 73.1%, reaching 405 million units; Counterpoint Research also expects that AI phones will reach an inflection point in 2025 and embrace more consumers as the price continues to decline.

This is not only an arms race triggered by technological transformation but also an opportunity window to break the bottleneck of stagnant innovation in mobile phones.

From intelligent interaction to mobile imaging, from heat dissipation and battery life to satellite communication, the Galaxy S series, as Samsung's flagship series with a history of more than a decade, has created an evolutionary model in the era of AI phones with the Samsung S25 series. This also makes us even more looking forward to a new ultra - thin and light mobile phone product that Samsung Mobile China will launch at the end of April this year.

AI + mobile phones provide a transformative experience that transcends the era of smart phones centered around users. When AI with in - depth thinking becomes an integral part of our lives, the Samsung S25 smartphone can also become a new companion that you can't do without.

This article is from the WeChat official account "36 Krypton", and 36 Krypton published it with authorization.