Beike has acquired land again, this time in Changsha.

On March 27th, Ke.com announced that it had acquired another plot of land in the public land auction market this year.

The land is located in Yuhua District, Changsha City, with a transfer area of 48,272 square meters, a plot ratio of ≤2.6, and the planned use is residential land. In today's auction, it was jointly acquired by Beihaojia, a subsidiary of Ke.com, and China Merchants Shekou. The total transaction price was 665.8 million yuan, and the transaction floor price was 5,305 yuan per square meter.

Ke.com officially stated that the cooperation between Beihaojia and China Merchants Shekou in the Changsha project will adopt an equity cooperation model for joint development. China Merchants Shekou will be mainly responsible for the comprehensive development and operation of the land, while Beihaojia will be mainly responsible for using the C2M (Customer to Manufacturer) concept to identify and tap into customer needs through big data and AI algorithms, and provide a precise product positioning plan for the project.

This is also the first time that Beihaojia has entered Changsha. Previously, projects of Beihaojia under various cooperation models have been successively launched in cities such as Beijing, Shanghai, Chengdu, and Xi'an.

This week, Beihaojia also expanded its cooperation in another project in Chengdu. This project was acquired by Chengdu Zhongxin No.1 Real Estate Co., Ltd. in the land auction on March 11th, with a total price of approximately 373 million yuan, a transaction land price of 19,500 yuan per square meter, and a premium rate of 39.29%. The planned construction area of the land is 19,143 square meters, and the plot ratio is 2.0.

On March 24th, Beihaojia and Zhongxin Real Estate signed a cooperation agreement. Beihaojia will provide C2M product solution services including product positioning and preliminary design management for this project, helping Zhongxin Real Estate to create products that better meet customer needs and achieve "right products for the market".