Top Picks of Food and Fresh Produce in February: Taste Spring in Advance | Product List of World Research Consumption Index

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During this monitoring period, Daxidi's 10-piece pack of whole-cut household steaks, 4-jin packs of freshly picked Feizixiao lychees from Xishuangbanna, Yunnan, and Zespri's New Zealand SunGold Kiwifruit gift boxes ranked top three on the list with comprehensive popularity indices of 1.65, 1.62, and 1.24 respectively.

Health and fresh food brands target specific consumer groups with refined ingredients, and precise health needs drive product innovation

According to the list, health foods and fresh produce are highly popular in sales. Brands meet the needs of specific consumer groups such as the elderly and fitness enthusiasts with low-sugar, high-nutrition, and natural products. Among them, Yanzhiwu's low-sugar fresh stewed bird's nest package features "scientific stewing + low-sugar formula", which meets the anti-aging and health preservation needs of urban women. Its "7.28 times small molecule bird's nest protein" series enhances the absorption of high-quality protein and small nutrient molecules, further strengthening its positioning of precise nutrition. Zespri's New Zealand SunGold Kiwifruit has become a "natural supplement" for fitness enthusiasts due to its high vitamin C content and antioxidant function. The brand launched a "sports nutrition plan" in collaboration with Keep to deepen its connection with health scenarios.

Yunnan's Feizixiao lychees are sold with the selling points of "freshly picked and directly shipped" and "regionally limited". Through the "origin traceability" marketing in live-streaming rooms, they stimulate consumers' enthusiasm for trying new things, meeting consumers' ultimate pursuit of "freshness delivered directly". Yipin Yian's sleep pure goat milk powder is designed to meet the sleep and bone health needs of the elderly. It uses a hypoallergenic formula and reaches its target users through "community health lectures", reflecting the strategy of penetrating into niche markets.

Users are shifting from functional satisfaction to emotional and innovative experiences, and brands are upgrading towards "high-quality and convenient" products

From a segmented perspective, high-end alcoholic beverages, regionally characteristic fresh produce, and festival IP foods remained highly popular in February, indicating that consumers are willing to pay for emotional experiences and quality premiums.

Among them, snack foods and instant beverages are innovating around scenario experiences, with social sharing, emotional resonance, and convenience and health as the core. Luckin's Energy Shot Coffee capitalized on the "Morning C, Evening A" trend and launched a co-branded "office coffee corner" event, integrating instant coffee products into the workplace social scenario and turning instant coffee into a symbol for young people to follow the trend. Facing the market pressure from the low-price strategy of freshly ground coffee, San Dun Ban focuses on high-quality instant coffee, highlighting the "cold brew extraction and intelligent freeze-drying" process and using colorful digital small cans in packaging, precisely meeting the "daily coffee" needs of refined workplace people.

In addition, alcoholic beverages and festival foods on the list showed high popularity. Moutai Flying Fairy and Wuliangye's 8th Generation Pu Wu ranked at the top of the alcoholic beverage category with high sales popularity. The brands highlight the collection and gift attributes through original box packaging design and cultural IP binding, linking high-end consumption with traditional culture to meet the needs of business banquets and investment. Festival foods such as Siyuan's "Everything Goes Well" glutinous rice balls use the homophone of "Everything Goes Well" and Chinese-style packaging, and also launch innovative flavors such as longjing tea and durian pulp, seizing the emotional consumption dividends of the Spring Festival and the Lantern Festival, which reflects the activation effect of IP-based product design on traditional categories.

List Explanation

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "User Consumption Attention Index List", and extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision-making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on Shiyan's Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third-party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third-party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.