Large models redefine "cooking".

Large models have brought about various changes to daily life, but there is one change that most people may not have thought of - helping people cook.

Kitchen appliance brands have long been eager to implement this function because young people with limited cooking skills really need it. The younger generation, such as those born in the 1990s and 2000s, are mostly only children and have been pampered since childhood. Many of them haven't learned to do housework even when they start living independently. Although many are trying to learn cooking, they often either burn the pot dry or over - cook the dishes, turning the kitchen into a disaster area.

For many years, no appliance brand has met this user demand because cooking is a very complex matter. Everyone's needs are different, and their cooking skills vary. They have the need to find recipes when they don't know how to cook, and also the need to control the cooking heat and time more precisely. With past technological conditions, it was not easy to achieve personalized cooking for each individual. Many enterprises turned to pre - made dishes to solve the problem of young people's limited cooking skills, until the emergence of large AI models.

If the primary technology makes everyone cook food with the same taste, then the advanced technology finally brings back the personalization of cooking.

Judging from the "Food God" large model released by Robam Appliances at this year's AWE exhibition, the large AI model not only simplifies and makes cooking steps easier to learn but also meets people's needs for more personalized and healthier food. Users can communicate with it at any time about everything related to cooking and food. Whether users ask questions in text, pictures, or voice, it can provide accurate answers, just like a customized AI cooking assistant for each person.

It can be said that the emergence of the "Food God" has improved the intelligent level of kitchen appliances, provided a better experience for consumers, and also opened up greater imagination space for the integration of AI technology and vertical industries.

Consumers Finally Get More Thoughtful Kitchen Appliances

During the demonstration at the press conference, the combination of the "Food God" and digital kitchen appliances vividly demonstrated the lifestyle empowered by AI - assisted cooking.

When you don't know what to make for breakfast, you can tell the "Food God" what ingredients are in the fridge, and it will recommend suitable recipes. It can also connect with the full range of digital kitchen appliances. Through the real - time announcements of the smart cooking speaker, the automatic adjustment of the stove's firepower, and the automatic stir - frying function of the cookware, it can efficiently cook a delicious meal. When having a gathering with friends, if you want to show off your cooking skills, you can share your creative ideas with the "Food God", and it will create a brand - new recipe for you. In a family of three scenario, the "Food God" can help moms quickly understand the nutritional content of each meal and customize a diet plan for the family.

During the communication process, the on - site audience felt like they were communicating with a very experienced cooking expert rather than a cold AI. Whether it's recipe recommendation, meal planning, diet knowledge, health requirements, or recipe creativity, the "Food God" can provide answers. It can also recommend diets personalized according to the user's medical examination report and health status.

Different from simple functional assistance, the uniqueness of the "Food God" large model lies in its ability to recognize not only the current temperature, time, and smell but also the user's identity, role, emotions, and other states at that time. Then, by integrating everything related to cooking, such as physiology, psychology, aesthetics, and history, it can provide cooking solutions for users from their perspective in an "anthropomorphic" decision - making way.

Zhou Haixin, the senior vice - president of Robam Appliances, revealed that in addition to providing cooking function assistance, the "Food God" will also bring more humanistic and emotional experiences to users. It can explain the cultural stories and nutritional knowledge behind cooking to users and recommend dishes and cooking methods with cultural characteristics according to different festivals or occasions, making cooking not just about making food but also a cultural experience and emotional exchange.

Users feel that it is not only very intelligent but also very thoughtful, just like having a friend who cares about you all the time by your side.

For every Chinese person, cooking always has a special meaning. It is an anchor point for "home" and "life". The "Food God" large model accurately grasps users' needs in this regard and can freely switch among various tones, such as gentle, playful, and steady, to better serve users in different moods.

According to 36Kr's observation, the emotional and cultural humanistic support provided by the "Food God" forms a significant difference from global cooking large models. It is not based on mechanical command interactions but supports more colloquial cooking communication. It can understand users' more complex and in - depth intentions, has the ability to learn and evolve automatically, and can achieve "emotional" and "anthropomorphic" interactions. Just like a real cooking partner, it can have natural and smooth conversations with users, answer their questions, and provide suggestions and encouragement. Other cooking large models mainly focus on providing basic cooking information and functional guidance, but their interaction methods are rather rigid, ignoring users' emotional needs during the cooking process.

From the feedback of some users, they especially value the sense of companionship brought by the "Food God". Especially, many of the new - generation young people choose to live alone. This emotional value makes them feel cared for through kitchen appliances, which also differentiates it from traditional kitchen appliances.

From this perspective, large AI models have fundamentally changed the way kitchen appliances are used.

There Are Many Secrets Behind the Evolution of Kitchen Appliances

Why has the ability of kitchen appliances suddenly improved so much?

The evolution of large - model capabilities is just an important factor. More crucially, it is the combined application of general large models and vertical large models. In fields such as transportation and education, the combination of general large models and vertical large models is not new. General large models can understand users' complex instructions and needs, while vertical large models are better at providing knowledge and information in professional fields.

In the view of Shen Yang, a dual - appointed professor at the School of Journalism and the School of Artificial Intelligence of Tsinghua University, although general large models have a wide range of knowledge coverage, they are often broad but not in - depth in professional scenarios. Vertical large models understand the in - depth knowledge of the industry and the complexity of the physical world better and will be the breakthrough point for the real implementation of AI technology.

From the underlying technical logic of the "Food God", it also adopts the combination of a general large model and a vertical model, which is a pioneering attempt in the field of kitchen appliances.

In February this year, the "Food God" was connected to DeepSeek, and Robam Appliances became the first high - end kitchen appliance brand to connect to DeepSeek. With the deep - thinking ability of DeepSeek, the "Food God" can understand users' various complex demand instructions and give instant and accurate feedback. The vertical model independently developed by Robam Appliances provides more professional knowledge and capabilities in cooking. No matter how niche the dishes or personalized the needs are, it can provide professional suggestions and coordinate the operation of the equipment.

In terms of technical capabilities, general large models focus on breakthroughs in underlying technologies and logical reasoning abilities, more like an "all - around thinker", but they are easily limited by insufficient scene granularity when implemented. Vertical large models are problem - solving - oriented, directly addressing users' pain points in life, transforming AI from a "laboratory concept" into a "cooking partner" and truly integrating it into users' daily lives.

For example, when a user asks "How to make braised pork ribs", a general large model represented by DeepSeek can more accurately understand the user's needs and intentions and give some suggestions. A vertical large model represented by the "Food God" provides more professional information to tell users the specific way to make pork ribs, and the "Food God" can seamlessly call all - link products of Robam Appliances to assist users in operation.

Vertical large models are more professional and more difficult to develop. The "Food God" is a vertical large model in the cooking field trained based on Robam Appliances' decades - long knowledge accumulation, with very strong technical barriers. The core value of vertical large models lies in continuously narrowing the distance between technology and life - it is not only an upgrade of algorithms but also a deep response to users' needs.

If the recently popular Manus intelligent agent is a digital butler in the virtual world, then the "Food God" represents the next evolutionary direction of intelligent agents, which is to break through the barriers between the digital world and the physical world and provide great convenience for the entire society's production, manufacturing, and daily life.

With the support of the vertical large model, users' experience in the kitchen cooking scenario has been completely reconstructed. The "Food God" goes from the digital world and the virtual world to the physical world, breaking through the barriers. From this perspective, the vertical cooking large model not only changes the original service mode of kitchen appliances but may also trigger a new round of kitchen technology revolution.

Why Has Robam Appliances Become a Pioneer in Kitchen Intelligence?

In the wave of kitchen intelligence brought by large AI models, Robam Appliances has become a pioneer.

This is mainly due to Robam Appliances' continuous commitment to technological innovation. The "Food God" integrates Robam Appliances' 46 - year - old Chinese cooking knowledge base, self - developed private - domain recipe data, and real user behavior data, enabling it to understand cooking far better than general large models and many vertical large models, and forming a data moat. Different from the industry's general pursuit of more product categories and hardware functions, Robam Appliances focuses more on cooking, trying to explore the infinite possibilities among the public, society, and cooking with a comprehensive approach that combines technology and humanity.

It is understood that since 2021, Robam Appliances has seen the opportunities brought by large AI models to the home appliance industry. Led by a doctor from Tsinghua University, it has formed a high - end scientific research and technology team, continuously exploring the possibility of quickly implementing new technologies in kitchen appliance products.

Most innovations are generally applied research and difficult to delve into basic research. However, Robam Appliances has established a cooking laboratory to specifically study the relationship between ingredients, temperature, nutrition, and cooking methods. For cooking a broccoli, Robam Appliances will detect the effect of each degree change from 50 degrees to 100 degrees on the retention of VC nutrition and the impact on color, thus developing the powerful steaming function of the all - in - one machine. For stir - frying spinach, Robam Appliances found that 10 seconds can achieve the best color - changing state, which is the critical moment for the formation of the taste of stir - fried vegetables. Eventually, it created the black technology of "10 - second blanching" on the high - fire gas stove, achieving better cooking results.

In the view of Zhou Haixin, the senior vice - president of Robam Appliances, the "Food God" has explored many things that the kitchen appliance industry has never done before, and the R & D team has been groping their way forward in many technical details.

In this process, Robam Appliances has always been clear about its corporate positioning. Compared with the industry's general horizontal expansion of the industrial layout, it is more committed to in - depth vertical exploration in the "cooking" field. It is precisely based on these two advantages that Robam Appliances has independently developed the "Food God" large model first in the industry.

In addition to leading the technological revolution of kitchen appliances, the emergence of the "Food God" large model also marks that artificial intelligence technology is more deeply integrated into the consumer experience.

With the help of the AI cooking large model and digital kitchen appliance products, Robam Appliances provides users with a personalized cooking experience, enhancing the sense of participation and creative fun in cooking. This approach can be used as a reference for more consumer enterprises to improve the consumer experience with the help of artificial intelligence technology based on their own business practices.

"Artificial intelligence + consumption" is no longer just a simple slogan and will surely penetrate into every detail of the consumer experience.