At the AWE in 2025, the atmosphere of AI was even stronger than last year.

Text | Zhang Yichi

Editor | Su Jianxun

On March 20th, the annual "Spring Festival Gala" in the home appliance industry, AWE (China Home Appliance and Consumer Electronics Expo), opened as scheduled in Shanghai. Official data shows that this AWE conference set up 12 exhibition halls, with a display area of 160,000 square meters, more than 1,200 domestic and foreign enterprises, and an expected 400,000 participants.

If there is only a hint of early spring warmth outside the venue in Shanghai, then inside the venue, it is a bustling scene.

Since AWE can bring together domestic and foreign home appliance giants such as TCL, Hisense, Haier, Samsung, Sony, LG, and Panasonic at one time, as well as unicorns like Dreame, Yunjing, and Roborock that have emerged in recent years, as long as you have good physical strength, whether you want to obtain information or attract customers, you can "catch them all."

If we use one keyword to summarize the theme of the exhibitors at AWE, AI must be the protagonist that cannot be ignored.

According to the on - site observation results of Intelligent Emergence, almost every exhibitor is trying to combine its products with AI. There are both "soft" aspects, such as upgrading existing products through more advanced large models and algorithms; and "hard" forms, such as various forms of household robots.

We have also extracted some highlights from the exhibitors at the exhibition, hoping to give you a glimpse of the grand occasion of this year's AWE.

TCL: The world's first split - type AI companion robot makes its domestic debut

TCL focuses on three core industries: intelligent terminals, semiconductor display, and new energy photovoltaic through two industrial groups, TCL Industries and TCL Technology, and showcases a number of cutting - edge technologies and innovative products represented by the fourth - generation LCD TVs, printed displays, and BC photovoltaic modules.

It is worth mentioning that this is the first time TCL has participated in a domestic exhibition as an "Olympic Global Partner."

The fourth - generation LCD TV, TCL Jijing QD - Mini LED TV Q10L Pro, is exhibited for the first time. This new product has achieved a breakthrough in appearance from "having black borders" to "no black borders." In addition, it is equipped with the "All - around Zoning" technology, which makes technological breakthroughs in seven links of the entire chain from the backlight of the Mini LED TV to imaging display, achieving a light - control effect where one zone can replace multiple zones.

The QD - Mini LED TV Q10L Pro is exhibited for the first time

In the field of intelligent terminals, TCL is also actively looking for relevant scenarios that can significantly improve user perception and experience, and promote the implementation of AI applications.
 

At the exhibition site, TCL's world's first split - type AI companion robot, TCL Ai Me, made its domestic debut. With its innovative bionic design and AI technology, Ai Me can not only conduct multi - modal natural interactions with people, providing warm emotional companionship and anthropomorphic interactions, but also achieve intelligent mobile follow - up shooting and automatically capture beautiful family moments.

TCL companion robot

The Thunderbird V3 AI shooting glasses are equipped with a large AI model. This model is the first industry - specific large AI model for smart glasses jointly developed by Thunderbird Innovation and Alibaba Tongyi through exclusive in - depth cooperation.

This customized model can provide more accurate knowledge support and decision - making basis, improving the interaction experience of AI glasses. In addition, this product integrates an excellent - quality camera, fast and accurate AI, high - quality headphones, and comfortable - to - wear glasses, and is equipped with many innovative technologies such as the Falcon Imaging System, the first - generation Snapdragon AR1 flagship chip, and customized speakers.

In terms of intelligent manufacturing, TCL increases investment in key technologies such as edge intelligence, AI, and digital twin through platforms such as the TCL Industrial Research Institute and Gechuang Dongzhi. In 2024, TCL created an economic benefit of 540 million yuan by promoting the implementation of AI applications. Currently, TCL Zhonghuan's Industry 4.0 capabilities lead the photovoltaic industry; TCL CSOT's intelligent manufacturing maturity is level four, reaching the highest national level.

Huawei Hongmeng Smart Home: Huawei Smart Screen as the central control brings cross - device interaction experience

As an important part of Huawei's Hongmeng all - scenario smart life, the solutions under Huawei Hongmeng Smart Home, as well as independent products such as Huawei Smart Screen, smart speakers, and smart door locks, are linked with a large number of Hongmeng ecosystem products.

The Huawei Smart Screen S6 Pro at home is connected to a large AI model, and Xiaoyi can answer knowledge questions. A variety of home - control devices such as Huawei's intelligent central control screen, smart speakers, smart screens, in - car infotainment systems, mobile phones, and watches can bring users a further voice interaction experience.

Huawei Hongmeng all - scenario smart life

In addition, the Huawei Hongmeng Smart Home AI Super - Sensing Sensor is equipped with a 24GHz millimeter - wave radar, which can accurately sense the presence of people, realizing sensor - less light control, turning on the light when someone comes and turning it off when someone leaves, and fine - tuned lighting in small areas. It solves the pain points of lighting control such as children being unable to reach the light switch, inconvenience of turning on the light at night, and disturbing sleeping family members when turning on all the lights upon returning home late.

As a star product under Huawei Hongmeng Smart Home, the future Huawei Smart Screen will be equipped with a Lingxi touchpad, which can complete smart interaction experiences such as remote transmission across devices. The new Huawei Smart Screen S6 Pro supports new functions such as AI movie search and encyclopedia Q&A.

The future Huawei Lingxi touchpad uses the StarLink connection technology and multi - finger touch interaction to continue the same control experience as mobile games on the large screen, bringing an excellent "giant - screen mobile phone" experience.

The Huawei Smart Screen S6 Pro is connected to the Xiaoyi large model, and the voice interaction is comprehensively upgraded, bringing a new AI movie search experience. Users can conduct fuzzy movie searches through various methods such as plot, character/actor, and dialogue, and can also conduct encyclopedia Q&A.

Convenience is one of the key propositions of smart home life. Users can monitor information such as lighting, air conditioning, air quality, music, battery status, and energy consumption through the whole - house dashboard. The Huawei Smart Door Lock 2 series is equipped with palm vein recognition technology, meeting the unlocking needs of the whole family and bringing a more convenient and safe unlocking experience.

Yunjing: The latest generation of Yunjing Xiaoyao 002 is also planned to be connected to the DeepSeek R1 model

At this AWE, Yunjing Intelligence brought its latest generation of product, the AI Water - Circulating Track Floor - Mopping Robot Xiaoyao 002 (referred to as Yunjing Xiaoyao 002), and made its domestic debut for the first time.

As a technological innovator in the field of household cleaning, Yunjing was the first in the industry to apply binocular vision recognition technology, and is also the first intelligent cleaning appliance enterprise in the domestic intelligent floor - mopping and sweeping robot industry to pass the "Trusted AI Large Model" certification of the China Academy of Information and Communications Technology.

In terms of basic computing, the Digua Robot Xuri 5 intelligent computing chip further empowers the Yunjing Xiaoyao 002. This chip is designed for the new generation of intelligent robots, using the self - developed BPU Bayesian architecture of Horizon. It can provide up to 10 TOPS of AI computing power, efficiently support the full - stack computing tasks of the robot, and has good energy - consumption performance, being able to meet the strong computing needs of various robot application scenarios.

Yunjing product demonstration

Thanks to the binocular AI bionic human - eye vision technology, the Xiaoyao AI large model, and the support of 10 TOPS computing power, the Yunjing Xiaoyao 002 can support trillions of information processing operations per second and millions of spatial point information calculations per second. It has the ability closer to human eyes, can recognize more than 200 common household obstacles, achieves millimeter - level ultra - high - precision recognition, and realizes accurate and flexible obstacle avoidance.

At the same time, relying on the ultra - high - precision AI visual recognition ability and the dirt sensor, the Yunjing Xiaoyao 002 can independently execute the best cleaning strategy according to different types of ground dirt. It sweeps when it encounters dry dirt and mops when it encounters wet dirt.

After identifying a heavily soiled area, the robot will actively stop rotating the side brush and adopt a backward - cleaning strategy to avoid polluting the side brush. At the same time, it adjusts the number of repeated cleaning and mopping times according to the degree of dirt, realizing an active closed - loop of "identification - sweeping - mopping - cleaning" without any manual intervention throughout the process until the floor is clean.

In addition, the Yunjing Xiaoyao 002 is also planned to be connected to the DeepSeek R1 model.

According to relevant personnel from Yunjing, the connection of DeepSeek will strengthen the robot's deep - thinking ability. Collaborating with Yunjing's own NarGPT multi - modal large model, it can significantly improve the voice assistant's ability of the Yunjing Xiaoyao 002 to accurately understand and conduct natural interactions. Users can let the robot independently solve cleaning problems through simple conversations and easy communication.

Roborock: The floor - sweeping robot is equipped with a five - axis folding bionic manipulator

Roborock exhibited its new - generation floor - sweeping robot, the "G30 Space Exploration Edition," which is equipped with a five - axis folding bionic manipulator. It can achieve flexible movements similar to a human hand, can independently move away slippers, store sundries, and can also conduct remote video inspections and interact with pets, enabling the floor - sweeping robot to move from traditional two - dimensional cleaning to three - dimensional space management.

RRMind GPT, as its intelligent brain, in addition to functions such as deep thinking, instant answering, and product guarantee, can also interact freely with users, making the interaction between users and the robot more natural and further expanding the application boundaries of household robots.

Roborock also exhibited its latest floor - mopping machine product, the A30 Pro Steam, at this exhibition. Aiming at the two pain points of traditional floor - mopping machines, namely, inability to clean stubborn stains and bacterial residues, it globally pioneered the dual - effect floor - mopping with steam and hot water. It can quickly heat clean water to 150°C steam or 86°C hot water. Steam and hot water each have their own advantages and can quickly clean difficult problems such as heavy oil stains, stubborn old stains, bacteria, and viruses, achieving truly zero residues.

Roborock product display

In terms of Roborock's washing and drying set products, relying on its self - developed third - type drying technology in the industry, molecular sieve low - temperature drying, the Roborock molecular sieve washing and drying all - in - one machine not only achieves low - temperature, efficient, and clothing - friendly drying effects, but also cares for high - end fabrics such as wool and silk through precise temperature control, ensuring that clothes are fluffy and soft in a low - temperature environment.

Currently, Roborock has completed the product - line layout of washing and drying all - in - one machines (H1 series, Z1 series), mini washing and drying all - in - one machines (Q1 series, M1 series), and washing and drying sets. Relying on the molecular sieve low - temperature drying technology, the international wool bureau's dual - green labels for washing and drying, which were previously only available in products worth tens of thousands of yuan, are now accessible to ordinary families, meeting users' high - end clothing care needs.

MOVA: Frequent new products in the cleaning track and crossing into the "pet track"

As the core category of MOVA, the new products of MOVA's floor - sweeping robots, floor - mopping machines, and vacuum cleaners all made their debut at AWE for the first time.

In the floor - sweeping robot category, the V60 MOBIUS floor - sweeping robot is equipped with MOVA's first - created Space Hub multi - functional partitioned mop - changing system. It can intelligently identify the floor material and match a targeted mop - using scheme. Three sets of mop systems are used to handle different floor materials, and the base station can automatically change the mops. It can also achieve a polishing - level maintenance effect through a refined floor - cleaning scheme.

Another Z60 Pro floor - sweeping robot is equipped with AI deep - pressure live - washing technology, which can clean the floor without leaving marks under increased pressure. At the same time, MOVA also displayed the P60 Pro floor - sweeping robot with an 8 - cm all - terrain chassis adjustment, which can easily cross steps, thresholds, and other complex terrains.

MOVA product display

MOVA mainly displayed three products: the I10, S5 Sense, and S6 Station. Among them, the X40Pro has MOVA's first - created turbo - charged rapid - heating design, 100°C boiling - water AI soaking design, and library - level silent AI intelligent drying design.

The M50 Ultra series is equipped with MOVA's first - created folding and telescopic handle design, which can imitate the joints of a human arm, driving the floor - mopping machine to move forward, backward, and telescopically, reducing the burden on the arm and easily reaching difficult - to - clean corners such as under the sofa and the bed.

MOVA mainly displayed three products: the S5 station, S6 station, and I10. Among them, the new vacuum cleaner I10 pioneered the FreeGlide technology, combining the universal double - roller floor brush with the green - light dust - revealing function for the first