Frontier | Samsung Home Appliances Launches New Products across the Board to Build a New Paradigm for AI-Enabled Smart Homes

On March 21, the 2025 Samsung Home Appliance New Product Launch Event was held, unveiling the 2025 Neo QLED 8K/4K, OLED, and new The Frame art TVs, as well as a full range of ecological products such as AI God Series home appliances and flagship monitor models.

Lee Dae-sung, President of Samsung Electronics Greater China, stated, "Samsung further expands its vision of 'AI for All'. By leveraging the powerful security of Knox, the excellent connectivity of SmartThings, and the convenience of Bixby voice recognition, we have created innovative solutions that understand users and their homes."

Lee Dae-sung, President of Samsung Electronics Greater China. Source: Official

As Samsung's smart home platform, SmartThings provides smart connectivity experiences for hundreds of millions of users worldwide. Equipped with AI technology, it has launched the SmartThings meets AI Home lifestyle, closely connecting oneself, family members, pets, plants, and home appliances to jointly build a "home ecosystem".

Information security is the primary cornerstone of the AI Home. Samsung has deployed the Knox security system, expanding it from mobile devices and TVs to home appliances to safeguard the smart home environment. Knox Vault uses advanced security processor technology to ensure the security of data storage. Meanwhile, Samsung is making every effort to solve the communication problems between devices, making cross - device connection operations simpler and more user - friendly.

Samsung SmartThings smart home platform enables cross - device connection operations. Source: Official

Samsung SmartThings can understand the different needs of family members. It creates exclusive modes for the elderly and children, creates a party atmosphere for young people, and allows users to remotely take care of pets and green plants when away from home. This personalized service matrix driven by AI technology is reshaping the modern family space.

In addition, Samsung SmartThings' smart life services comprehensively cover entertainment, fitness, diet, security, and energy - saving scenarios by integrating multi - category smart devices. For example, in terms of energy saving, SmartThings can monitor electricity consumption in real - time and automatically activate the AI energy - saving mode based on preset energy - saving goals.

With the advent of the AI era, the TV industry is undergoing a revolutionary transformation.

The newly launched Samsung Vision AI in 2025 is committed to creating AI TVs. Vision AI is a new step for Samsung in providing a smart, intuitive, and smooth screen experience. It enables Samsung TVs to sense the surrounding environment, adapt to user preferences, and independently provide intuitive functions, transforming the screen into a smart partner, thereby enhancing the entertainment experience and simplifying the interaction process.

At the hardware interaction level, the newly added AI button on the remote control can access the Bixby AI Vision with one click. The intelligent image recognition function can analyze the picture in real - time, identify people, and obtain the required information.

In terms of interaction method innovation, Samsung supports gesture control of the TV with the Galaxy Watch. Users can complete high - frequency operations such as selection, page turning, play/pause, and return through hand movements without using a remote control. In the dimension of voice interaction, empowered by the large language model, Samsung's intelligent voice assistant Bixby can more accurately extract user instructions, achieve in - depth content retrieval, and support context semantic association in multi - round dialogue scenarios.

Samsung Bixby intelligent voice assistant realizes a closed - loop of intelligent services. Source: Official

In terms of picture and sound quality, Samsung Vision AI has also achieved significant improvements. AI image enhancement technology, automatic HDR reconstruction function, and Color Enhancer Pro are combined with AI audio optimization.

It is worth mentioning that the AI picture quality optimization of Samsung TVs allows for personalized settings. Users can pre - customize parameter combinations such as brightness and color temperature for scenarios such as sports, news, and movies. When the system recognizes the corresponding content type, it will automatically call the user's exclusive optimization strategy.

In addition, Samsung has further expanded the coverage of the Samsung Art Gallery service. The AI digital art function allows users to generate their own art wallpapers, which is another innovative measure to enrich home life.

As the intelligent center of Samsung TVs, the AI chip drives the upgrade of the entire audio - visual chain. The NQ8 AI Gen3 chip in the 2025 flagship models has increased the number of neural network units from 512 to 768, and the NQ4 AI Gen3 chip has also been significantly upgraded to 128.

As the culmination of high - end display technology, the Neo QLED product line has undergone a technological revolution. All high - end models in the series are equipped with anti - glare screens, significantly reducing ambient light reflection and creating a pure viewing environment.

The flagship new product, Neo QLED 8K QN950F, is equipped with an NQ8 AI Gen3 chip with 768 AI neural networks. Through AI functions such as 8K AI Image Enhancement Pro, Automatic HDR Picture Quality Reconstruction Pro, and Color Enhancement Pro, it intelligently improves the picture quality. The Neo QLED 8K QN900F is innovative in design, featuring a metal wedge - shaped frame structure to achieve an artistic form like a picture frame.

Notably, in response to consumers' demand for immersive experiences, Samsung has expanded its large - screen matrix. The newly launched 115 - inch Neo QLED 4K QN90F and 100 - inch Neo QLED 4K QN80F models bring a cinema - like viewing experience on a giant screen.

115 - inch Neo QLED 4K QN90F. Source: Official

In the OLED field, the new S95F model continues the advantage of anti - glare technology. Compared with the previous generation, the screen brightness has increased by about 20% year - on - year, and it has achieved a breakthrough 165Hz ultra - high refresh rate in the industry. To meet the needs of diverse scenarios, the S90F covers sizes from 83 to 42 inches, suitable for different user space solutions.

Focusing on the art TV market, The Frame art TVs have been well - received by consumers since their launch. The matte screen display technology provides a paper - like picture quality, and its high color reproducibility has won the Pantone art certification.

This year's new product in this series, the LS03F, is equipped with Mini LED backlight technology for the first time. The contrast ratio has doubled, and with the precise light - control algorithm, it improves the fineness of light and dark levels, bringing a more comprehensive and rich art experience.

Samsung is implementing the "Screens Everywhere" strategy, extending advanced screen technology to more home appliances, including home appliances for daily life.

Samsung AI God Series home appliances. Source: Official

The Samsung AI God Refrigerator Series 9 is equipped with a 9 - inch intelligent control large screen. Combined with the Bixby intelligent voice assistant, it provides a highly intelligent interaction experience. The large screen also supports interactive screen mirroring display with mobile phones. Only 2mm of space needs to be reserved on each side for easy installation in the cabinet. The AI hybrid refrigeration technology precisely creates an excellent preservation environment for different foods, meeting the diverse food storage needs of modern families.

The Samsung AI God Black Diamond Heat Pump Washer - Dryer Flagship comprehensively integrates technological advantages. With a large capacity of 18 kg for washing and 15 kg for drying, supplemented by AI washing and AI drying functions, it provides users with a large - capacity, personalized washing and drying customization plan. The Samsung AI God Black Diamond Clothing Care Machine is equipped with an AI control panel. By recording users' usage habits, it displays commonly used programs and settings to achieve exclusive personalized settings.