Keke | Panasonic Shines at 2025 AWE, Leading a New Way of Tech-Enhanced Pleasant Living with "Smart and Pleasant Home" Concept
On March 20, 2025, at the Appliance & Electronics World Expo (AWE) grandly held at the Shanghai New International Expo Centre, Panasonic made a stunning appearance with the theme of "Smart and Pleasant Living", comprehensively demonstrating how technology can be deeply integrated into life to bring a pleasant living experience to the public and becoming the highlight at the exhibition site.
As soon as the exhibition opened, Panasonic's exhibition area welcomed a large number of visitors. Starting from the entrance, the audience was attracted by the "Smart and Pleasant Living" exhibition area carefully created by Panasonic. Inside the exhibition area, long queues formed in front of each interactive experience area, and visitors stopped to experience Panasonic's latest technological products. Whether it was the smart kitchen, the beauty and personal care area, or the quiet audio - visual and leisure massage area, they were all crowded with curious audiences. People rushed to participate in interactions in the AI - technology kitchen cooking production area, the nanoe™ hair dryer experience area, and the razor technology area, and the atmosphere at the scene was lively.
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In the current home appliance industry, intelligence, personalization, and environmental protection have become an irresistible development trend. Consumers' demands for home appliance products are no longer limited to basic functions. Instead, they pay more attention to the integration of products with living scenarios, intelligent interactive experiences, and the improvement of living quality. They are eager to make their home life more convenient, comfortable, and healthy through technological means. This trend has prompted home appliance enterprises to continuously increase R & D investment and explore the boundaries of innovation.
The application of AI at the terminal has promoted new trends in the home furnishing industry. The original home furnishings have begun to evolve from "passive response" to "active cognition". Focusing on consumers' details and creating intelligent home "agents" with environmental perception, autonomous decision - making, and interaction capabilities has become a new trend. Panasonic has keenly perceived this industry change. At this exhibition, it carefully created multiple characteristic exhibition areas and set up multiple application scenarios that focus on consumers' living details. Through interactive experiences, it comprehensively presented the beautiful vision of "Smart and Pleasant Living" and allowed people to feel the new way of "Technology Enriches Life".
Smart Innovation, Technology Enriches Life
Only products that satisfy consumers are good products. Every product of Panasonic strives to provide consumers with a relaxed, healthy, and intelligent living scenario, allowing consumers to feel the joy and pleasure brought by technology. Panasonic presented a series of complete living scenarios from the kitchen to the balcony to consumers in an immersive exhibition way.
Panasonic is committed to the mission of "realizing an ideal society where both material and spirit are abundant". It announced the global corporate growth plan of "Panasonic Go" aiming to promote business transformation using AI. By 2035, the sales of hardware, software, and solution businesses using AI are expected to account for about 30%.
The kitchen, as the core area of the family, has been re - interpreted in Panasonic's "Intelligent Cooking Space". The fully - embedded smart kitchen appliance suite seamlessly integrates into various home decoration styles. The ultra - high - end kitchen area and the high - end kitchen area exhibited this time are specially designed for users who pursue the ultimate quality of life, demonstrating Panasonic's innovative technology and design concept in the field of kitchen appliances. Whether it is cooking, cleaning, or storage, Panasonic provides users with a comfortable and pleasant kitchen experience through intelligent and efficient products.
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In the AI experience area, Panasonic brought a 1 + N + X display method. "1" refers to the α - Watch intelligent control star ring specially developed by Panasonic, which is lightweight, flexible, intelligent in control, multi - functional, and can be connected intelligently. It can also be intelligently connected to "N" various Panasonic home appliances, enabling the home appliances to have the abilities of speaking, seeing, and thinking, and providing users with AI services such as food management, recipe services, and one - key cooking. "X" refers to Panasonic's large - scale model - the kitchen AI intelligent agent (AI - Agent), which provides personalized cooking, energy - saving solutions, and convenient management according to users' preferences and kitchen data, with the assistance of a large - scale intelligent model, enhancing efficiency and comfort.
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The intelligent refrigerator displayed in the AI area not only has a large storage space and precise fresh - keeping partitions but also is equipped with a food management system. It can identify the type, quantity, and shelf - life of food through the camera, provide users with personalized recipe recommendations, and automatically place orders for replenishment according to the remaining amount of food. The multi - functional food processor combined with the α - Watch intelligent control star ring is equipped with an intelligent fire - control function, which can precisely control the firepower and time according to the cooking requirements of different dishes. Even novice cooks can easily cook delicious food, making cooking a pleasure and creating a convenient, efficient, and fun kitchen life.
The ultra - high - end kitchen area targeting the elite, highly educated, and high - income group aged 40 - 50 has an independent and beautiful living space. Panasonic's user - friendly kitchen layout and efficient cooking process improve cooking and housework efficiency and reduce physical burden.
The Premium series cabinets are made of high - quality materials and advanced craftsmanship, creating a minimalist and elegant kitchen space that perfectly combines function and aesthetics. Equipped with the α - Watch intelligent control star ring, it can automatically cook according to intelligent recipes, has a large capacity, and can quickly absorb fumes with strong firepower. One machine can handle multiple cuisines, saving time and effort. It uses six - dimensional AI fresh - keeping technology, allowing users to enjoy healthy cooking with one machine, and the nanoe™ X has long - term antibacterial effects. At the same time, it has a unified design language, oil - resistant materials, touch - screen operation, is simple to clean, and focuses on providing a relaxed and pleasant cooking experience.
In the technology exhibition area of Panasonic's beauty and personal care field, it focuses on providing users with efficient and healthy beauty and personal care solutions. With the "Maslow's Hierarchy of Needs Model for Hair Care" as the core concept, it shows how Panasonic uses technology to meet users' multi - level needs for hair health. Panasonic Beauty has been specializing in hair dryers for more than 80 years, using the theories and technologies accumulated in Japan and around the world over the years to continuously create new beauty values.
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The revolutionary product in the razor field - Panasonic's Palm IN Razor ES - CM50 shows extraordinary strength. It is equipped with an imported 5 + 2 precision razor head and an ultra - thin arched blade net, which can precisely fit the facial contour and provide an extremely smooth shaving experience. Whether it is thick beards or fine stubbles, the AI + intelligent sensing system can easily handle them, bringing users a clean and comfortable shaving feeling. Through innovative technology and user - friendly design, Panasonic has subverted the traditional shaving experience, allowing every user to enjoy professional - level shaving results.
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Nanoe™ is an innovative technology from Panasonic in Japan, focusing on protecting health and moisture. Through the unique nanoe™ generator, Panasonic applies this technology to various home appliances to help users improve their quality of life. Whether it is sterilization, deodorization, or moisturizing, nanoe™ can provide users with all - around health care. Through the innovative "Nanoe™ Three - Dimensional Hydro - Light Technology Pro", Panasonic uses 18 times more hydro - ions to bring moisture and shine from the inside out, helping users care for their hair, skin, and overall image and show their confident charm. In front of Panasonic's nanoe™ technology exhibition area, the audience queued up to experience the amazing effect of the nanoe™ hair moisturizing device. In addition, the audience also experienced on - site the deodorization comparison of nanoe™ in products such as refrigerators and the sterilization comparison of nanoe™ in products such as washing machines, and they all sighed at the amazing effect of nanoe™.
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Panasonic refrigerators not only have trendy designs and efficient storage spaces but also provide users with all - around food management solutions through advanced fresh - keeping technology. Whether it is fruits and vegetables, meat, or seafood, Panasonic refrigerators can ensure the long - term freshness of food, locking in nutrients and deliciousness through precise temperature control, humidity adjustment, and nanoe™ sterilization technology.
The new "NORUVI SEA Norwegian Sea" series of refrigerators, with a 120° full - opening hinge and 0 - clearance design on both sides, realizes the integration of the kitchen and living space, releasing more kitchen space. With a large capacity of 700L and a high - volume - ratio design, it has a small volume but a large capacity, saving floor space. The four - dimensional fresh - keeping system for all types of food precisely controls temperature and humidity to ensure long - term freshness of food. The Japanese - style multi - door design allows for fine - partition storage, preventing food from tainting each other. The NORUVI SEA Norwegian Sea series redefines kitchen space and food freshness, bringing an efficient and intelligent kitchen experience to modern families.
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In the washing machine exhibition area, Panasonic continues its innovative advantage in the cleaning field. Panasonic washing machines not only have strong cleaning capabilities but also ensure that clothes are carefully cared for during the cleaning process through advanced care technology. Whether it is daily clothes or high - end fabrics, Panasonic washing machines can provide users with a clean and healthy washing experience through intelligent washing programs and nanoe™ sterilization technology. Among them, Panasonic's ALPHA washing and drying set received high attention and won the highest annual award - the Aipulan Gold Award.
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Whether it was the demonstration in the AI area or the nanoe™ display, they all attracted a large number of audiences. The on - site staff patiently answered the audiences' questions and invited everyone to personally experience the various functions of the products. The visitors all said that Panasonic's products are not only full of a sense of technology but also close to daily life, truly achieving "Technology Enriches Life".
Leading the Trend, Sharing the Beauty with Consumers
At the 2025 AWE exhibition, Panasonic deeply interpreted the concept of "Technology Enriches Life" with a series of innovative products and solutions under the theme of "Smart and Pleasant Living". From daily washing and care to cooking delicious food, from leisure and entertainment to whole - house intelligence, Panasonic has always been guided by users' needs, empowered life with technology, and opened a new journey of a more convenient, comfortable, and pleasant smart home life for consumers, leading the future development trend of the home appliance industry. It not only demonstrated its profound strength in technological innovation but also highlighted its in - depth understanding and forward - looking layout of the future home life.
Looking forward to the future, Panasonic will continue to adhere to its own concepts and values, keep up with the industry development trend, increase R & D and innovation efforts, and continuously launch more intelligent, personalized, and environmentally friendly products and solutions. Through the series of displays under the theme of "Smart and Pleasant Living", Panasonic not only demonstrated its profound strength in technological innovation but also allowed the audience to personally experience the infinite possibilities of the future smart home life. Panasonic will continue to lead the future development trend of the home appliance industry and bring a more convenient, comfortable, and pleasant smart home life to consumers.